Marketing Insider Group

MAY 11, 2021

Taking CX seriously is an excellent way to stand out from the noise that’s saturating your industry to help you win loyal customers. Using critical consumer data can help you predict future behavior among customers. Having clear questions in mind will help you chart the right path to get the answers you’re looking for.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

ActiveDEMAND

JANUARY 19, 2021

Today, we’ve added in some more features to help accommodate even more ways to distribute leads to salespeople. ActiveDEMAND has very flexible automation on how leads are distributed. Distribute leads to sales based on: Sales territories. Specialized salespeople for particular product lines. Round robin.

Distribution 97

Distribution Features Leads Lead 97

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.

Distribution 52

Distribution Top of Funnel Work Management Content 52

BenchmarkONE

FEBRUARY 3, 2022

In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success. Ross Simmonds, founder at Foundation Marketing , believes “Content distribution differentiates a piece of content that thrives and one that falls flat.”.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Exo B2B

NOVEMBER 28, 2023

It’s a distribution system for YOUR content. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. Diversifying B2B marketing channels helps to compensate for the limitations of organic reach on social networks.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

DivvyHQ

JANUARY 9, 2024

Keep reading to learn about 4 innovative approaches that focus on introducing production partners and collaboration technologies to help you create a well-oiled content production machine that can scale. This is the exact subject Shane Barker is tackling today on the DivvyHQ blog.

Distribution 59

Distribution Content Advertising Agencies Product 59

Marketing Insider Group

JANUARY 18, 2021

It’s now marketing’s job to build interest in a product or service, get into consumers’ minds, and persuade them to take desired actions. Remote workers are more productive than in-office workers. 6 Ways Working from Home Encourages Distributed Sales and Marketing Team Alignment. Remote Marketers are More Productive.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Hinge Marketing

FEBRUARY 27, 2020

But you have to make sure it’s distributed effectively. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). Here are 27 different content distribution ideas to promote your primary research. Social Media.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Adobe Experience Cloud Blog

APRIL 6, 2018

They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire. In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Click To Tweet.

Promotion 134

Promotion Word of Mouth Product Work Management 134

Contently

MAY 23, 2018

In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. We were just doing organic distribution before. Cardinal Health already had great content.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy. Is the product needed in the market right now?

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Biznology

JANUARY 31, 2020

All relevant background materials shared with the production team. ? Tells a story and helps to build a video library of good stories. ? Has a useful shelf life, not simply part of a “product announcement” package. ? summarizes research report, animates relationships or processes described in website product section).

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Outgrow

APRIL 11, 2022

How to Leverage Content Distribution Platforms the Best way? Are you still looking for the right content distribution platforms for the seamless distribution of your content? . If you are looking to find platforms that will help you stand out, do read on! on how to find niche content distribution opportunities.

Distribution 52

Distribution Outgrow Best Practices Content 52

Zoominfo

OCTOBER 28, 2020

It’s these periodic breakthroughs that help find underlying beauty in the (data) beast, and lead to exponential returns. . You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Why circle back and polish up a brand new intent engine?

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

markempa

APRIL 13, 2015

I was recently asked by someone how to utilize lead distribution to gain the best results. So do you invest your hard-won leads on your top performers, or do you try to help your weaker salespeople? Many of you reading this post do not have a choice of who you distribute leads to. on a real-time basis.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. Why is press release distribution important? How to distribute your press release.

Press 100

Press Distribution PR Public Relations 100

Contently

DECEMBER 21, 2022

million copies of the book were distributed for free to 2.4 Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? >> How does a solution help an immediate problem for the benefit of others? The “product” here is Rudolph.

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Zoominfo

NOVEMBER 1, 2022

For people who build products, real user feedback is simply invaluable. In this post, we’ll meet three ZoomInfo customers — Alan, Nic, and Thomas — to learn how ZoomInfo has helped them streamline their workflows, improve their performance, and grow in their careers. For Roberts, this means accurate data is mission-critical.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Biznology

MARCH 17, 2020

If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Our employee population was diverse – a cross-section of cultures and backgrounds – passionate, and compassionate; all aiming to help remedy the less popularized ills of the world. The year was 2014.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. Among the various types of content that one can create and distribute, blogs can be one of the simplest, yet most effective avenues. So, what blog topics can help to interest and engage audience about a new product?

Product 133

Product B2B FAQ Verticals 133

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? A content distribution strategy is the answer here. Key Considerations When Developing A Content Distribution Strategy.

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Trade Press Services Newsletter

MARCH 7, 2024

Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. Writing, developing, distributing, and marketing a book requires an investment of time and resources. While the process is unique to each author, the path to success requires careful planning and execution.

Paper 311

Paper Thought Leadership Planning Storytelling 311

ClearVoice

DECEMBER 5, 2022

This means you need an effective content production strategy. Content production has multiple steps, from planning and creation to execution and distribution. You can make many mistakes in content production if you do not know who you are speaking to. Do you have a budget for your content production?

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. “How do we understand how to drive engagement and distribution and allocation of budgets across all of these channels in the right way?

Analytics 117

Analytics Allocation Product Work Management 117

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. Part 2: Why marketing orgs need to become more like product orgs. 250,10% off for paid subscribers.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Zoominfo

MARCH 5, 2018

Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. If you work in marketing and want to help your sales counterparts increase their productivity, keep reading! Distribute your buyer personas. The more leads the better, right?

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Metadata

FEBRUARY 5, 2024

A great product helped, but that’s only half the story. Be just as creative with your distribution strategy Recreating ClickUp’s marketing magic starts by creating content that stands out, but you’ll waste your blood, sweat, and tears if you don’t deliver that content in a way that resonates with your audience.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Contently

MARCH 13, 2017

That’s why it’s critical to understand how your content performs across different distribution channels. The post Contently’s Source Analyzer Helps You Understand the Impact of Your Distribution Channels appeared first on The Content Strategist. Your content is only as valuable as the audience it reaches.

Distribution 65

Distribution Advertising Channels Lead Scoring Lead Ranking 65

Contently

MARCH 13, 2017

That’s why it’s critical to understand how content distribution affects everything you publish. The post Contently’s Source Analyzer Helps You Understand the Impact of Your Distribution Channels appeared first on The Content Strategist. Your content is only as valuable as the audience it reaches.

Distribution 64

Distribution Advertising Channels Lead Scoring Lead Ranking 64

Hubspot

OCTOBER 15, 2020

You must provide products that consumers genuinely desire. You need to make customers aware of those products. It’s in delivering that third element that distribution strategy comes in. There was a time when selling products was simple. An optimized distribution strategy, then, has never been more critical to businesses.

Distribution 65

Distribution Optimization Marketing & Strategy Work Management 65

chiefmartech

OCTOBER 22, 2023

At last count, there are over 11,000 products on the martech landscape. If we draw a graph of martech companies by their scale — measured by revenue and/or install base — it would be a quintessential “long tail” distribution, like the illustration above. Are these people nuts? Hold that thought. We’ll come back to it.

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Hubspot

JUNE 30, 2021

Well, the answer might lie in a practice known as lead distribution. Here, we'll explore the concept a bit further, review its fundamentals and best practices, take a look at some prominent lead distribution strategies, and see some of the best software solutions to support it. Lead distribution plays on those trends.

Distribution 69

Distribution Lead Ranking Enterprise Management Sales Qualified Leads 69

Navigate the Channel

FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. Be specific about the benefit part.

Planning 65

Planning Marketing Plans Product Ad Building 65

SmartBug Media

APRIL 6, 2022

Have you ever thought of creating a physical commodity out of your digital product? Then do you have the necessary skills and resources for creating the product and taking it to the market? Creating and Selling Tangible E-Commerce Video Game Products. This will ensure that they keep coming back to your brand for more products.

Product 105

Product Work Management Opt-out Fulfillment 105

Hubspot

MARCH 26, 2020

Once your marketing materials have convinced her your product could be a good fit, she decides to call one of your company's sales rep. 3 Tips for Aligning Distributed Marketing and Sales Teams. Ensure your goals are aligned across distributed marketing and sales teams. Examples are work rates, productivity per rep, etc.".

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

Content Standard

OCTOBER 16, 2018

They’re time-consuming and require a higher caliber of production resources along with involvement from producers, directors, and editors. We examined the best techniques for marketers interested in distributing video on these two powerful platforms and discussed ways to analyze video content for success in each space.

Distribution 98

Distribution Youtube Facebook Video Marketing 98