Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. More specifically, product marketers have three main jobs: Determining product positioning and messaging to sell effectively. It helps you understand them better so you can target them more effectively. Develop an effective launch plan. Use Storytelling.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. How to promote branded content Effective distribution and promotion strategies are essential for maximizing the reach and impact of branded content campaigns.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. ” B2B Embracing LinkedIn for Content Distribution Strategy. The Verdict on Social Distribution for 2019.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. In effect, we’ve all become a little more human. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. How will you distribute content?

Content Marketing 220

Content Marketing Work Management Paid Search Agency Marketing Management 220

Anyword

FEBRUARY 4, 2019

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. This year, we expect to see a noticeable shift in how publishers approach content distribution. About Keywee.

Distribution 40

Distribution Trends Storytelling Content 40

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom. Successful CMOs are effectively becoming customer ethnographers.

CMO 86

CMO Enterprise Management Planning Work Management 86

Convince & Convert

MAY 9, 2024

Unlike advertising channels like social media or search advertising, podcast analytics can be more limited, making it difficult to track the effectiveness of campaigns. We started 16 years ago, and have produced more than 600 episodes, distributing them weekly throughout the show’s history. Investment is needed for success.

Brand Identity 115

Brand Identity Branding Advertising Agencies Allocation 115

Anyword

JULY 17, 2019

Today, paid distribution is an essential part of a robust content strategy. Storytellers across the world leverage platforms and apps to not only reach their audiences across the web but also to find new potential readers, help drive paid subscriptions or hit other business goals. . The upshot? To learn more, request a demo here.

Distribution 40

Distribution Facebook Top of Funnel Storytelling 40

Sprout Social

JULY 30, 2018

It’s that we’re failing at the social media storytelling game. The more targeted an audience you have, the easier and more effective your work as a social marketer will be. Choose the Right Distribution Channels. This post Storytelling on Social Media: How to Do It Better originally appeared on Sprout Social.

Storytelling 87

Storytelling Social Media Media eCommerce 87

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content. The third biggest trend is employee activation.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Trade Press Services

FEBRUARY 26, 2024

Producing and distributing content that resonates with audiences is no easy task. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. A whopping 90 percent of B2B marketers use social media to distribute content. Decision makers need content to stay informed.

Trends 103

Trends B2B Thought Leadership B2B Thought Leadership 103

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Distribution is now the key for effective storytelling. The upshot?

Storytelling 66

Storytelling Mobile Advertising Advertising Agencies Startups 66

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. The upshot? appeared first on Keywee.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Marketing Insider Group

JANUARY 16, 2023

The key to accurately measuring effectiveness of marketing efforts is differentiating between data that highlights potential vs. actual results. Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

MARCH 16, 2021

Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. You own the messaging, distribution, and context of the content you create. It’s not that you aren’t distributing your content through lots of channels, but it doesn’t pop up and interrupt users.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. You’re a big proponent of the concept of “storytelling through data.” The upshot?

Storytelling 56

Storytelling Process Brand Identity Branding 56

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

ClearVoice

APRIL 3, 2024

Understanding who you’re trying to target will help you determine what type of content to invest in, as well as how effective you’re being with that content. Organic vs. paid distribution. Beyond that, you’ll want to choose an effective strategy for presenting the case, depending on the type of decision-maker you’ll be dealing with.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Navigate the Channel

SEPTEMBER 29, 2023

In effect, the CMO becomes the lead salesperson rather than the “man behind the curtain.” Becoming the Organizational Storyteller As the CMO, you have license to talk to people about your company in a way that no one else does. How can we save on marketing expenses while conveying our company’s message effectively?

CMO 65

CMO Advertising Agencies B2B Storytelling 65

Content Standard

OCTOBER 7, 2016

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. The content is distributed via Starbucks’ own website and mobile app, as well as other online media including Mic and Upworthy, Business Insider reported.

Storytelling 77

Storytelling Advertorials PR Marketing & Strategy 77

Anyword

JANUARY 15, 2020

From declining display revenue to the mass adoption of ad blockers, today’s storytellers face a range of unfamiliar obstacles. Leaning on two of their most valuable assets — storytelling expertise and hard-earned audience trust — many publishers have turned to branded content campaigns as a viable way to support their bottom lines.

Advertising Agencies 98

Advertising Agencies Brand Identity Branding Content 98

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 329

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 329

Trade Press Services

DECEMBER 26, 2023

Effectively showcasing your client success stories is a powerful tool that can significantly impact your brand reputation and credibility. Case studies are perceived as having more credibility than other sales or marketing tactics and are one of the most effective ways to educate and persuade B2B buyers to buy your products or services.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Zoominfo

SEPTEMBER 16, 2020

Narratives are the connection between cause and effect, and that’s how we think! Distributing style guides provides people with a standard for all brand communications. If you’re in need of some inspiration, we’ve compiled a list of B2B brands we think hit the nail on the head when it comes to brand development and storytelling.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Use these tools to power up your content research, enabling your team to build more effective content strategies that deliver impact and without draining time or quality. Keywordinsights.ai

Marketing AI 104

Marketing AI Content Marketing Enterprise Management Planning 104

Brandpoint

MARCH 15, 2024

With the adoption of AI tools for business and innovative communication platforms, PR professionals need to adapt their services and enhance their strategies to effectively embrace the ever-evolving digital landscape. Explore our key survey takeaways!

PR 62

PR Public Relations Digital Transformation Ethics 62

Outbrain

OCTOBER 2, 2018

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. It is why the greatest public speakers often incorporate storytelling into their presentations. Moving from advertising to storytelling. Return of the long-form.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Contently

AUGUST 11, 2022

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. It can be optimized for search and distributed through your organic channels. Focusing on great content puts you in a better position to succeed and gives you flexibility around distribution. Where to increase your content spend.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Onalytica B2B

NOVEMBER 7, 2017

As customers, we’re constantly seeking confirmation of trust — and what better way to display authenticity to customers than by producing and distributing meaningful content as the CEO, Head of Customer Service, or any other positions that drive a brand? For instance, I share my many challenges , mistakes and successes as a solopreneur.

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Contently

FEBRUARY 9, 2018

But let’s not underestimate the cute animals, since they play a big part in how much storytelling is upending advertising. BuzzFeed constantly tinkered with how they created and distributed content, making slight adjustments to headlines, story structure, and content strategy. In other words, the best ads were great stories.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

Content Standard

OCTOBER 29, 2015

Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? One of the easiest ways to effectively introduce a new trend is by letting someone else do the heavy lifting for you—ideally a trendsetter, fashion icon, or celebrity.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? One of the easiest ways to effectively introduce a new trend is by letting someone else do the heavy lifting for you—ideally a trendsetter, fashion icon, or celebrity.

Distribution 40

Distribution Merchandising Content Blogger 40

Anyword

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. For most publishers, looking back on their performance for the year means looking back at the performance of their content distribution channels. The upshot?

Storytelling 75

Storytelling Ad Exchange Distribution Custom Publishing 75

Anyword

NOVEMBER 27, 2018

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Distribution is now the key for effective storytelling. The upshot?

Storytelling 75

Storytelling Distribution Startups Template 75

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? If you’re in marketing or technology, help people figure out how to work more effectively together. For instance, do bullets kill storytelling?

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

ClearVoice

MAY 15, 2020

Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. Especially when marketing budgets are shrinking due to the effects COVID-19 has had on revenue generation. Distribution: Where does this video belong? Click To Tweet.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59