Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Put Your Videos to Work. Sign Up Free.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing? Benefits of Video Marketing 3. Video Marketing Strategy 4. Video Marketing Storytelling 5.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will fake news change the way publishers pursue marketing? Adam Blake, senior marketing operations manager. Tweet this!).

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Choozle

JUNE 16, 2021

The D2C (direct-to-consumer) market has been growing rapidly at double-digit rates for several years. Digital advertising, and the various tactics available within it, have given some D2C brands the ability to reach consumers in a new way. Phil Wocken We take a different approach from most marketing agencies.

Creativity 52

Creativity Tactics Brand Identity Branding 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Read on for an overview of each (presented in no particular order) along with their top content marketing tips.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these. With over 25,000 buyers and sellers studied and nearly one hundred research reports published , there is no other place with more extensive research on professional services markets.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Marketing Insider Group

JULY 11, 2015

So stop the blind rush to digital. So stop the blind rush to digital. I recently participated in a Q&A with some students who were trying to understand content marketing, native advertising, and the shift to digital occurring at many brands. Here are 12 questions and answers on content marketing.

Spending 100

Spending Top of Funnel Mobile Advertising Paid Search Agency 100

Anyword

AUGUST 23, 2018

While we did get the chance to say hi to many Keywee customers and friends at the event, we realize that geography is limiting, so for those of you who couldn’t attend, here are the key trends we’re thinking about post-event: Nurturing is key across the funnel. We heard the term “digital nurturing” throughout the day. The upshot?

Peer-to-peer 40

Peer-to-peer Churn Rate Storytelling Digital Marketing Funnels 40

Vidyard

MARCH 4, 2020

If you focus on solving the viewer’s immediate problem, they can be a powerful, repeatable sales and marketing tool. Along with Mat King, Vidyard’s Video Production Manager, he breaks down an example product video to highlight what goes into creating an effective one. Middle of Funnel: Use an overview demo to explain capabilities.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Martech Advisor

DECEMBER 19, 2019

Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Anyword

MARCH 11, 2020

The publisher can even design touchpoints further down the conversion funnel that are tailored to the reader’s entry point and subsequent articles read. . So why should publishers use paid distribution to build a loyal audience? Paid distribution can be more easily controlled and predicted than purely organic traffic.

Paid Content 53

Paid Content Lead Ranking Cost Per Click Banner Ads 53

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 97

Paid Content Brand Identity Branding Top of Funnel 97

Anyword

FEBRUARY 3, 2020

Marketing today requires you to build audiences, namely subscribers and loyal readers , not visitors; it’s the time spent on-page — not page views — that should be the focus. In fact, a fifth of the marketers who attended our audience development webinar are using newsletter subscribers as their main goal. Who’s KPIs should it serve?

Ad Building 40

Ad Building Webinar Metrics Top of Funnel Lead Ranking 40

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? We developed the audience journey as a tool for content marketers. It is based on the hero’s journey – a model commonly used in storytelling to attract and retain the attention of the audience throughout a narrative. Take a journey with your audience.

Top of Funnel 110

Top of Funnel Trigger Marketing Content Fulfillment 110

Vidyard

JANUARY 15, 2016

Video marketing has proven its worth time and time again. But there’s a difference between simply making use of this medium and producing true video marketing masterpieces. From budgeting for your video project to achieving professional audio and even scaling creative video effectively, we’ve got you covered.

Video Marketing 67

Video Marketing Product Bulldog Solutions Marketing Budget 67

Vidyard

OCTOBER 22, 2013

Serving as the Director of Digital for the non-profit organization, Paull and his incredible team work to bring safe drinking water to people in developing nations and they use powerful video assets to drive their campaigns. charity: water wants your time and heartfelt energy and this requires a heavy dose of inspiration.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

Contently

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content? After all, your brand narrative is an integral part of storytelling in content marketing. The end goal?

Top of Funnel 158

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 158

Outbrain

APRIL 2, 2019

Built on simplicity and convenience, D2C brands streamline the buying process from start to finish, owning everything from manufacturing to marketing to distribution. Through the power of marketing. Read on for the five ways D2Cs are disrupting everyday marketing tactics. But the question is, “How?” free trial.

Brand Identity 22

Brand Identity Branding Advertising Agencies Paid Search Agency 22

Anyword

FEBRUARY 4, 2020

As a storyteller, there are countless ways to leverage your content and achieve meaningful business results. What’s more, when you combine the value and versatility of your content with Facebook’s ability to reach large audiences at scale, you can create something extraordinarily powerful for driving conversions: a content-based funnel.

Top of Funnel 52

Top of Funnel Distribution Cost per Acquisition CPA 52

Hubspot

JULY 21, 2014

The marketing landscape has undergone a powerful transformation -- one that puts consumers in charge of the messaging and content that they’re receiving. As you’re reading this post, remember -- the most powerful enterprise marketing strategies will often take years of dedicated investment and resource allocation to take off.

Class 28

Class Planning Allocation Enterprise Management 28

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Click To Tweet.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Martech Advisor

JANUARY 16, 2020

Often considered as a traditional form of marketing, outbound marketing is defined as a set of tactics initiated by a brand to connect with the maximum potential customers to drive brand awareness and generate leads at scale. What Is Outbound Marketing? Types of Outbound Marketing Channels. Inbound Vs. Outbound Marketing.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Contently

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. Assess your marketing maturity? Identify untapped markets? Great content has the power to do that.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. However, there’s no point in distributing video in locations your target prospects would never visit. Watch and Learn Want to learn about video distribution via video?

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

EMagine B2B Blog

NOVEMBER 14, 2023

The marketing industry, in general, has seen major shifts over the last few years. The biggest shift is one that may require a new mindset: the increasing importance of content marketing. The goal of content marketing is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Planning 52

Planning Content Marketing Top of Funnel Paid Search Agency 52

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. What Is B2B Content Marketing?

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Bannerflow

NOVEMBER 24, 2020

Before Bannerflow, display production at Saxo Bank was cumbersome and time consuming; from production timelines and review rounds, to hosting, and distribution. How have your digital marketing processes changed? What are some of the challenges facing the financial industry when doing digital marketing?

Advertising Agencies 98

Advertising Agencies Display Advertisements Advertising 98

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. However, there’s no point in distributing video in locations your target prospects would never visit. Online Video Distribution: The Most Important Channels 1.1

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Assess your marketing maturity?

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Marketers are often taught that if you’re talking to everyone, then you’re talking to no one. Consumers are much savvier at picking out sales pitches and inauthentic copy in the digital age than they were 10 years ago.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

ClearVoice

AUGUST 14, 2023

This article will discuss the content marketing challenges unique to cybersecurity companies and some tried-and-tested content strategies for increasing cybersecurity awareness and adoption. But small and medium-sized enterprises (SMEs) operating in cybersecurity face unique content marketing challenges.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

FMG Suite

DECEMBER 14, 2020

Marketing is all about storytelling, and digital marketing is all about digital storytelling. Building marketing campaigns , executing marketing tactics, and creating an overall plan contribute to creating a story. How does digital marketing fit into this picture?

Planning 98

Planning Marketing Plans Top of Funnel Work Management 98

Contently

APRIL 20, 2017

More than any previous generation, millennials have shown reluctance to engage with the finance industry: Just 1 in 3 millennials have money in the stock market, only 33 percent own a credit card, and homeownership among millennials is historically low. ” Leveraging expertise and building trust.

Top of Funnel 153

Top of Funnel Brand Identity Branding Ad Building 153

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Content4Demand

MARCH 11, 2021

This three-part series discusses the content that serves you and your customers from top to bottom of the funnel. Catch up with part one here: Marketing for Every Stage of the Buyer’s Journey: Awareness. Mid-stage content is often the weakest area of B2B marketing libraries. And isn’t that why you’re doing content to begin with?

Top of Funnel 122

Top of Funnel Webinar Metrics B2B Thought Leadership Sales Qualified Leads 122