Scoop.it

MAY 30, 2024

When you curate content effectively, you are bringing together a carefully selected experience to enhance the value to your readers that has them returning again and again. 95% are likely to remain customers of a brand they trust. The formula here’s simple: Brand trust = conversions = happy customers who keep coming back.

Curation 86

Curation Copyright Paid Search Agency Content 86

Marketing Insider Group

JANUARY 16, 2023

The key to accurately measuring effectiveness of marketing efforts is differentiating between data that highlights potential vs. actual results. Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Trade Press Services

DECEMBER 26, 2023

Effectively showcasing your client success stories is a powerful tool that can significantly impact your brand reputation and credibility. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Use these tools to power up your content research, enabling your team to build more effective content strategies that deliver impact and without draining time or quality. Keywordinsights.ai

Marketing AI 95

Marketing AI Content Marketing Enterprise Management Planning 95

Contently

NOVEMBER 22, 2023

Clear objectives will guide your content planning and set the stage for impactful storytelling. We’ll make them readily accessible at every stage of the process, from drafting to publishing. So, try to involve team members from marketing, sales, customer service, and even product development in the editorial calendar.

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Anyword

AUGUST 31, 2018

Here at Keywee, we’re fortunate to work with many of the industry’s most cutting-edge and forward-thinking publishers. Every day we speak with some of the brightest members of the publishing world, and each day they teach us something new. We’re not strictly a publisher anymore; we’re more well-rounded.

Storytelling 43

Storytelling Paid Content Advertising Agencies Mobile Advertising 43

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. You’re a big proponent of the concept of “storytelling through data.” The upshot?

Storytelling 41

Storytelling Process Advertising Agencies Brand Identity 41

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy. The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

JULY 19, 2023

Why social video conversion rate matters Social media conversion rates help demonstrate the return of investment (ROI) of social media by connecting your team’s efforts to larger business initiatives like purchases, product launches, partnerships and customer acquisition. Use the power of storytelling to convert consumers into customers.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Anyword

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. For most publishers, looking back on their performance for the year means looking back at the performance of their content distribution channels.

Storytelling 61

Storytelling Ad Exchange Distribution Custom Publishing 61

Vidyard

SEPTEMBER 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Your New Favorite Sales Enablement Tool Record and send video messages to help enable your sales team.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

ClearVoice

JANUARY 29, 2024

Distribute. While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. Customer-facing experience: Reach out to colleagues in sales, customer support, or R&D. Know your audience. Develop a strategy.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Contently

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Over at my LinkedIn newsletter , it’s the art and science of storytelling. H/t to our friends at Nudge for digging that one up.) Some things that have worked well for us: 1.

Newsletter 218

Newsletter Lead Scoring Lead Ranking Ad Building 218

SocialPilot

MARCH 12, 2024

You must integrate your message and drive it home across several platforms if you want to create a longer-lasting effect. After proving so effective in print, the concept was successfully adapted into TV advertisements, billboard campaigns, and even radio promotions. As a result, subscriptions to the Times skyrocketed.

Paid Content 82

Paid Content Campaigns Examples Advertising Agencies 82

Marketing Insider Group

JANUARY 21, 2015

And this is having a dramatic impact on the landscape of agencies, publishers and brand advertisers that fuel the creation of much of the content we seek on TV, online and the remaining print vehicles some consumers are clinging on to. Their response is to get back to what they do best: creativity, design and storytelling.

Paid Content 100

Paid Content Advertising Agencies Banner Ads Paid Search Agency 100

Contently

JANUARY 3, 2017

Will fake news change the way publishers pursue marketing? Traditional publishers will stop downsizing quality journalists and realize the value they can provide to their content marketing efforts. And since it’s perfect for bite-size storytelling, it will dominate Facebook before we know it. Tweet this!). Tweet this!).

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Anyword

MAY 21, 2019

Last week, we hosted some of NYC’s finest digital publishing leaders as part of our ongoing efforts to bring together the NYC digital media and marketing community. The morning focused on “ The Evolving Role of Data in Storytelling.” With the rise of distributed content, many people declared the death of the publisher home page.

Peer-to-peer 40

Peer-to-peer Trends Storytelling Distribution 40

Huptech Web

DECEMBER 14, 2023

Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Anyword

FEBRUARY 3, 2020

We define branded content as a form of marketing that assists brands in using paid media (note – it doesn’t have to include paid distribution) to use a storyteller’s expertise and to harness the trust, credibility, and values that have already been established with the storyteller’s audience. Branded Content Definition.

Brand Identity 52

Brand Identity Branding Advertising Agencies Content 52

Anyword

APRIL 18, 2019

The 2019 Pulitzer Prize winners were announced this Monday, and we were thrilled to spot three Keywee customers among this year’s winners: South Florida Sun Sentinel – in the Public Service category LA Times – in the Investigative Reporting category The New York Times – in the Explanatory Reporting and Editorial Writing categories.

Storytelling 40

Storytelling Distribution Startups Custom Publishing 40

Anyword

MAY 6, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. April Recap. April Data.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Marketing 261

AUGUST 22, 2018

In your mind, this is just maintenance work: Keeping up on correspondence, communicating with customers and prospects. They all contribute to telling your brand’s story and connecting that story to customers. Highlight relevant customer, client, employee stories. Build customer advocacy through your content distribution.

Brand Identity 59

Brand Identity Branding Work Management Storytelling 59

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Every month we release new data along with relevant insights on content distribution. March Recap.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. Why is the series effective? .” – Hopi Native American proverb (apocryphal). Why do people watch it?

Storytelling 100

Storytelling Content Viral Marketing Video Marketing 100

Content Standard

SEPTEMBER 16, 2016

Now you’re stuck investing in more SEO content just to date the previously published content that inevitably becomes useless. The future of SEO is brand storytelling. Brands are no longer merely peddling products; they’re producing, unearthing, and distributing information. Sounds better, right? Endorsement.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. In addition to getting some incredible reactions from our customers over the years, our 2019 holiday video has won a prestigious Telly award in the Business-to-Business Video Campaign category. So, what made it such a big success?

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Marketing Insider Group

NOVEMBER 3, 2014

I talked about how content marketing, storytelling and brand publishing are more than just buzzwords. The future of marketing is extreme customer-centricity. The future of marketing will see more brands acting like publishers. Here is a transcript of the talk and a link to the slides and videos I shared.

Content Marketing 100

Content Marketing Content Marketing & Strategy Act-On 100

Hinge Marketing

DECEMBER 11, 2019

Contrast that with a majority of B2B brands had emotional connections with more than 50% of their customers. My biggest takeaway was that when speakers struck an emotional cord and packaged research with good storytelling, it appealed to the right hemisphere of my brain — associated with emotion. I can attest to this statistic.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Hubspot

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Customer Marketing. Account-based Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Allocadia

JANUARY 30, 2020

Your staff and customers are wondering what this means for your brand. You decide to combat these fears with a storytelling campaign targeted to your oldest customers. Step 4: Developing a marketing distribution strategy. What will change? What will stay the same? Step 6: Finally…share it!

Planning 59

Planning Marketing Plans Process Paid Social Agency 59

Anyword

AUGUST 23, 2018

While we did get the chance to say hi to many Keywee customers and friends at the event, we realize that geography is limiting, so for those of you who couldn’t attend, here are the key trends we’re thinking about post-event: Nurturing is key across the funnel. Unsurprisingly, publishers have shifted their strategy accordingly.

Peer-to-peer 40

Peer-to-peer Churn Rate Storytelling Digital Marketing Funnels 40

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

MARCH 8, 2022

Rather, her emphasis and expertise focus on content creation, distribution, and usage to build online businesses. Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. Now the largest yearbook publisher in Australia, Fusion Books expanded to France and New Zealand.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. It All Starts With Audience Development.

Paid Content 53

Paid Content Lead Ranking Cost Per Click Banner Ads 53

Marketing Insider Group

JULY 11, 2015

And start helping your customers with content that educates them or entertains them. They know traditional media is becoming less effective. Content marketing is an approach by brands to deliver the content their customers are looking for. Native advertising is content on a publisher or on a non-branded site.

Spending 100

Spending Top of Funnel Mobile Advertising Paid Search Agency 100

Martech Advisor

DECEMBER 19, 2019

Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. Create a Domino Effect a.k.a. Brands need to get their store approved by Facebook and publish their inventory on Facebook. Create a Facebook Messenger Chatbot.

Social Media 118

Social Media Campaigns Media Top of Funnel 118