The Lead Agency

JUNE 20, 2019

With SEO, your ultimate goal is to rank well on search engines so that you’re able to drive organic traffic to your site from the search engine result pages (SERPS). How do I Find Long Tail Keywords? It’s quick and easy to find long tail keywords with SEM Rush’s free keyword research tool. Did you know that?

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Brandpoint

MARCH 13, 2023

A fast-loading website, keyword research, high-quality content that directly addresses the top questions of your ideal customers — these are the key elements of a manufacturing SEO strategy. Together, they boost your site’s search engine ranking performance (SERP), funneling more potential customers to your brand.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Navigate the Channel

DECEMBER 20, 2023

Expanded SERP Real Estate: Dominating the search engine results page (SERP). When you choose the right keywords, you ensure that your ads are displayed to an audience with a genuine interest in what you offer. Understand Keyword Research Keyword research is the foundation of effective keyword selection.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. You will be presented with a number of “long-tail” keyword phrases that relate to the theme.

SEO 141

SEO Long Tail Marketing SERP Content 141

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. Display and Remarketing: The display network is hugely valuable both for building brand awareness and driving valuable traffic from other sites.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Brightedge

MARCH 1, 2024

In early November, 42% of our tracked keywords displayed a collapsed result, which declined to 40% by February's start and dropped further to 33% by the end of the month. This functionality enhances the ability for users to conduct comprehensive top-of-funnel research without leaving the search page.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Use these phrases to: Conduct keyword and topic research. Use Google Suggest for Identifying Long Tail Keywords. Each time users click on a question, the dialogue box expands to display a brief answer snippet.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Martech

NOVEMBER 10, 2022

In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources. From doing research to creating content and optimizing it, content automation tools can improve your productivity across the entire content life cycle. Highlight SERP features for every keyword.

Marketing Automation Services 87

Marketing Automation Services Automation Top of Funnel Work Management 87

nDash

JUNE 1, 2021

Staying away from Long-tailed keywords. A long-tail keyword is a specific keyword phrase. Some marketers shy away from long-tailed keywords because of search frequency compared to short keywords. A defined set of long-tailed keywords attract your ideal customers and have a positive impact on conversions.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

seo.co

JULY 28, 2020

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Will you use a combination of head keywords and long-tail phrases? Research is vital at this stage. These pages also serve as material that can rank in SERPs. Organic Traffic 101.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

KoMarketing Associates

MAY 13, 2020

In translation: If you want to appear in Google featured snippets, you have to get out there, do some research of your own, put on your content marketing hardhat, and get to work. It’s important to note that your page does not have to be in the top position of organic results to be displayed in featured snippets.

Features 165

Features Google B2B Marketing Top of Funnel 165

Kevin Indig

MAY 29, 2023

” Dylan Patel and Afzal Ahmad [ link ] I assume “click to generate” is only temporary , and Google will ultimately display AI answers by default when cost and quality are good enough for queries where it makes sense. Some YMYL queries do a good job of citing research, even papers. Search would move to the OS.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

SmartBug Media

DECEMBER 19, 2022

Keyword Research. Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Keyword Research Practices to Follow. Keyword research tip: Your DA influences your keyword strategy.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

accelerate agency

DECEMBER 7, 2021

The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals. There are lots of ways you might succeed in getting ahead in Google’s SERPs. How does Google’s passage algorithm work?

Google 52

Google SERP De-duping Marketing Agencies 1 52

accelerate agency

DECEMBER 7, 2021

The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals. There are lots of ways you might succeed in getting ahead in Google’s SERPs. How does Google’s passage algorithm work?

Google 52

Google SERP De-duping SEO 52

accelerate agency

DECEMBER 7, 2021

The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals. There are lots of ways you might succeed in getting ahead in Google’s SERPs. How does Google’s passage algorithm work?

Google 52

Google SERP De-duping Marketing Agencies 1 52

Moz

JANUARY 14, 2020

Online PR and display deliver conversions. We saw correlations with Average Order Value from websites that got higher than average referral traffic (0.34) and I can’t believe I’m going to write this, but display correlated with a conversion success metric, Average Order Value (0.37). Race back up to the top! Efficiencies of scale.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Content Standard

AUGUST 12, 2020

And while landing atop SERPs is sometimes achievable through traditional search engine optimization, this strategy alone doesn’t always equal voice search success. Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach.

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95

DAGMAR Marketing

APRIL 15, 2022

75 percent of users never scroll past the first page of search results ( Entrepreneur ) 53 percent of all website traffic comes from organic searches ( Search Engine Land ) 66 percent of people perform some type of online research before making a purchase online ( SemRush ). Source: BrightEdge. How effective is SEO? Mobile SEO.

Statistics 94

Statistics SEO POS Lead Scoring 94

seo.co

FEBRUARY 15, 2021

It helps display your website to searchers from different countries, even if they speak other languages. In that case, it’s best to begin with the same niche for your foreign site so you can use your experience and research—thereby saving you money and time. Buyer Intent Keyword Research. Choose A Domain.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Once you have the intent, conduct keyword research to identify related search terms and use those terms in your video. Let’s talk. That last bit is their intent.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. There are two ad formats to choose from once you and your team set your campaign goals: display and search. Image courtesy of Bloomberg Wealth.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

KoMarketing Associates

SEPTEMBER 20, 2016

When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a snippet as a featured snippet in the search results.” From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

seo.co

FEBRUARY 22, 2021

Writing for SEO doesn’t mean complicated technical maneuvering, but it does involve a little forethought and research. This definition of SEO writing from Ahrefs explains it nicely: SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines.

SEO 64

SEO Top of Funnel Digital Marketing Funnels Keywords 64

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Marketing Insider Group

MAY 22, 2023

How can my company optimize our website to rank higher in SERPs ? What are the best tools to use for conducting keyword research ? How should companies optimize website content for long-tail keywords? Design a display ad that targets a specific geographic location and promotes a local business. Email Campaigns 32.

Paid Search Agency 64

Paid Search Agency Work Management Marketing Management Webinar Metrics 64

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. Companies jump straight to researching keywords, seeking out links and creating their content. It lets you know who you ought to be looking to outrank on SERPs. That means performing some keyword research.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

The Lead Agency

NOVEMBER 20, 2019

There are various strategic steps you can take to increase your ranking in the local search engine results pages (SERPs) and, consequently, drive more relevant leads. Your business will be displayed on Google Maps and, in most cases, listed above the organic search results.

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Effectiveness Ad Building 48

accelerate agency

JANUARY 4, 2021

It’s one of those hundreds of different terms related to the process of improving the SERP ranking of any webpage. It’s where the text of a link actually displays the URL you’ll be taken to if you click it. . It’s crucial to your SERP rankings to optimise your anchor text. Research Good Anchor Text Distribution.

SERP 52

SERP Distribution Lead Scoring Lead Ranking 52

QuanticMind

NOVEMBER 30, 2018

A recent study by market-research group Nielsen revealed that American adults now spend more than 11 hours per day watching, reading, or simply interacting with media online, up from nine hours and 32 minutes just four years ago. This is where you set up your bids on the keywords you want to trigger an ad display. Sounds easy, right?

PPC 40

PPC Paid Content SEM Paid Search Agency 40

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Conductor

JANUARY 19, 2022

Backlinko’s research has also confirmed a correlation between tag keyword matches and YouTube rankings. One element of SEO is telling the search engines what your content is about, so the search engine can index your link and display it as a relevant result to a search. Use both short and long-tail keywords.

Tagging 52

Tagging Youtube SEO Optimization 52

Moz

OCTOBER 18, 2020

For casual, drop-in businesses, where customers or clients don’t need to do much research or make a big decision, I could see how maybe Google has made the SERPs an almost-suitable substitute for the homepage. 91% of marketers tell us they have a strategy in place for capturing featured snippet visibility in the SERPs.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

EMagine B2B Blog

APRIL 29, 2019

It sets the tone for the content you are creating and it also drives your keyword research. Perform Keyword Research. If you don’t have any existing keywords on your list you can use, do some additional research to find keywords for your topic. Long-tail keywords can be more specific and in tune with your audience.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Optinmonster

APRIL 12, 2024

Domain Authority (DA) : A score, typically on a 100-point scale, that predicts how well a website will rank on search engine result pages (SERPs). Keyword Research : The process of finding and analyzing actual search terms that people enter into search engines. This research helps guide content creation and marketing strategies.

Paid Content 87

Paid Content Lead Ranking SEO Lead Scoring 87