Scoop.it

SEPTEMBER 30, 2022

A successful blog captures leads, increases traffic, and fosters a loyal readership. Search using hashtags. If you want to write timely topics on your blog, track hashtags. The most simple hashtag strategy is monitoring social media sites like Facebook, Instagram, Twitter, or LinkedIn. Source: Twitter.

Tips 84

Tips CMS Development Blogger AIO 84

Convince & Convert

NOVEMBER 8, 2016

Rich snippets of recipes, ratings, and events are examples of how Google understands the schema markup of web content and displays results accordingly. LinkedIn has a professional audience. Twitter is known for its witty, trending updates. Use Industry-Specific Hashtags. Ask Questions in Your LinkedIn Post Titles.

Social Media 166

Social Media Promotion Media Clickthrough 166

SocialPilot

JANUARY 21, 2024

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Marketing Insider Group

SEPTEMBER 10, 2019

The program proved to be a smashing success, with an average reach of 595 connections on LinkedIn, Facebook, and Twitter. Through its empowered employees, web traffic grew by more than 507.000 clicks. For the company, the hashtag allowed them to easily track the results of their passionate employees’ posts.

Case Study 145

Case Study Case Studies Activities Studies 145

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

The Point

AUGUST 16, 2016

Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account. The site looks great on mobile devices also, which was a real priority for us.”.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Martech Advisor

MARCH 22, 2020

In other words, organic word-of-mouth, both digital and offline, are key to establishing an inbound flow of traffic. One way to build sustained traffic with least ROI (when done right), is creating content that is capable of ranking in top positions (at least Page 1) in Google for target keywords. Exhibitions and outdoor events.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Hubspot

MAY 15, 2017

That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat. That’s a big reason why we discourage auto-posting duplicate content across multiple channels -- you risk including an “@user” tag that’s only fitting for Twitter or Instagram.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Marketing Insider Group

MAY 22, 2023

The Recipe for Success: Crafting Effective ChatGPT Prompts for Digital Marketing When you open up ChatGPT, the first thing you’ll see are a few examples of its own prompts: Image Source: LinkedIn But, we’ve learned a few things from our tests that aren’t included on ChatGPT’s landing page. Generate a creative Twitter thread about [topic].

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Webbiquity

DECEMBER 22, 2020

That’s where using the right hashtags can help. While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis. That’s where hashtag tracking comes in. How to Do Hashtag Tracking. Create a Hashtag. Select a Hashtag Tracking Tool.

Social Media 284

Social Media Analysis Campaigns Media 284

Contently

AUGUST 2, 2021

I often monitor the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from. The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

ClearVoice

MARCH 7, 2020

Branded Hashtags – Unlike general hashtags, branded hashtags reflect the brand name, tagline, or motto. The purposes for these hashtags are for branding purposes, not necessarily for consumer use. If you’re a content writer, understand that Twitter is a place where original content can go to die.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

BenchmarkONE

SEPTEMBER 5, 2019

Organic traffic is the holy grail of internet eyes on your website, but building your SEO strategy and seeing results can take time. If you’re launching a new business or marketing a new product that doesn’t have strong organic traffic behind it yet, paid advertising can pave the way to your company’s success. . Twitter Ads.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

SocialPilot

MARCH 12, 2024

It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram. They recruited three athletes – Zersenay Tadese, Eliud Kipchoge, and Lelisa Desisa – for the race, made it simple for fans to track with their hashtag #Breaking2 , and even developed a unique Nike shoe emoji.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Tip: don’t add hashtags to your promoted tweets, you will end up paying every time someone clicks your linked #hashtag! LinkedIn Sponsored Updates. Promoted Tweets.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? Update your web design.

Twitter 48

Twitter API Thought Leadership Marketo 48

seo.co

OCTOBER 4, 2021

If Google detects even the slightest formatting inconsistency, such as displaying “Rd” in one area and “Road” in another, it could penalize you with a lower ranking. Facebook, Twitter, Google+ and LinkedIn are the power players in social media, but don’t neglect your other options. Attend local events and use a specific hashtag.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Sprout Social

NOVEMBER 28, 2022

It makes sense that over 33% of respondents to our recent Twitter poll said they use Instagram stories over five times a week. In a recent LinkedIn poll , 52% of respondents said they used Stories to share other content, links and engage with their audience. Add custom birthday hashtag. Create a celebratory hashtag.

Brand Identity 127

Brand Identity Branding FAQ Social Media 127

Optinmonster

MAY 27, 2020

They promote via websites, social media, and blogs using referral links and discount codes to send traffic to your site. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Target Audience. And everyone is on Facebook.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Optinmonster

AUGUST 8, 2022

Build in Public Mastery challenges participants to build their Twitter audience by sharing their journey, success and failure alike. Participants gather under the hashtag #buildinpublicmastery. Here are 4 tools we love using to drive traffic to online challenges: 1. Let’s look at some challenge funnel examples. OptinMonster.

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

Hubspot

JUNE 11, 2020

Whether it's a Twitter campaign, an email newsletter, or a new batch of offers, your strategy depends on content marketing to connect with customers. This will help you analyze trends your customers display as time passes. SimilarWeb provides traffic and engagement industry standards and tells you where your website stands among them.

Analytics 101

Analytics Work Management Planning Tools 101

Huptech Web

DECEMBER 2, 2022

Facebook VS LinkedIn VS Google Ads. Brands can leverage social media platforms such as Instagram, Facebook, Twitter, and Youtube to create content that is generated by customers, enabling them to uncover market layers and keep audience members engaged. Through this approach, brands can increase website traffic and audience engagement.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Webbiquity

JANUARY 2, 2013

What is the source of the largest share of social traffic to websites? (It’s B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Which social network sends the largest share of website traffic? 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Valasys

SEPTEMBER 6, 2019

Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter. According to Hootsuite, 75% of the B2B businesses market on Twitter. Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

QuanticMind

JANUARY 10, 2020

For most companies, Facebook is a good starting point due to its scale (two billion monthly users) and its variety of targeting options, but additional networks like Instagram, LinkedIn, or Snapchat might be key channels depending on your intended audience. In addition, make sure to examine your key competitors’ social media presence.

Social Media 52

Social Media Media Paid Social Agency Mobile Advertising 52

Optinmonster

APRIL 11, 2024

It’s so easy to get carried away with the idea of thousands of X.com (formerly Twitter) followers and Facebook fans. Host Twitter Chats Posting and reposting social media content online isn’t necessarily the best way to generate leads for brands. But running a Twitter chat session is an exception to that norm.

Social Media 89

Social Media Media Ideal Customer Profiles Lock-In 89

Content Marketing Institute

FEBRUARY 14, 2018

After adding the platform into the mix, the team saw Pinterest drive 15 to 25% of web traffic, mostly from posts about new books and movies. LinkedIn was also surprisingly popular as a channel; audiences there look for career and higher education resources from the library. Hashtags, original ‘Googler,’ and traveling content.

Content 104

Content Paid Search Agency Social Media Communities 104

Bluetext

SEPTEMBER 28, 2021

Twitter is the best for directly engaging with customers. With Twitter, you can provide short updates about your business and interact directly through hashtags, mentioning users, liking posts, retweeting, etc. In contrast, YouTube is a strong option for driving traffic onto other web pages.

Social Media 26

Social Media Media B2B Thought Leadership Advertising Mediums 26

6sense

DECEMBER 9, 2021

These companies face serious challenges: They spend 98% of their budgets to attract anonymous web traffic. Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. 6sense on Twitter.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Single Grain

SEPTEMBER 3, 2019

Promoting a business on Twitter can be tricky. And when you factor in Twitter’s ongoing algorithm changes, the chances that anyone will see what you post are really low. First, if you have a business, people will expect you to be on Twitter. Eric's Favorite Twitter Hack: Take Advantage of Tweetstorms. That’s low.

Twitter 110

Twitter Traffic Top of Funnel Best Practices 110

LeadSquared

JULY 22, 2014

Is it possible to integrate Twitter and Facebook? Both, Twitter and Facebook, provide integration options. As you are a niche business, I think Twitter would make a lot of sense for you, as you can find like-minded people there. Use hashtags to allow people to find you. How can LinkedIn be used for content marketing?

Webinar Metrics 52

Webinar Metrics Social Media Lead Generation Sales Qualified Leads 52

Parse.ly

SEPTEMBER 26, 2022

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Social media traffic is also difficult to understand in Google Analytics. It’s often lumped into the direct traffic category. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

MLT Creative

NOVEMBER 9, 2010

Just when I started getting the hang of texting shortcuts and slang on my mobile, I found myself having to decifer a similar string of shortened, twangled words to stay within Twitter's 140-character limit. reply: The @reply is a Twitter update (a tweet) that is directed to another user in reply to their update.

Twitter 40

Twitter Social Media Media Tagging 40

Convince & Convert

MARCH 4, 2016

Spend some time browsing infographic directories such as Nerdgraph and Visual.ly , analyze the styles of infographics on display, and you’re sure to come up with some ideas. For industry-specific content, LinkedIn Pulse is also worth checking out. This will result in a new backlink and, hopefully, an increase in traffic to your site.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Contently

AUGUST 2, 2016

As Contently’s social media editor, I’m often monitoring the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from. Clicky also offers an integration with Twitter that makes it easy to monitor Twitter mentions of your account, website, or any URL or keyword.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Hubspot

JUNE 10, 2015

1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. On Facebook, you may get as many as 1 in 200 impressions; on LinkedIn, it’s common to receive 1 in 500.

Paid Content 28

Paid Content Social Networks Advertising Agencies Advertisements 28