So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. Alright then -- let's get you started with this simple guide containing everything you need to know to make the most of your Twitter PPC campaign. Whether you're just looking for more followers or you want to increase leads and customers, Twitter has some great paid options that can help you complement your organic Twitter marketing efforts. Good question! Congrats! MORE >>

Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time. This is certainly an exciting new feature from Twitter, who just yesterday announced in a tweet (how fitting!) Even as early as this morning, we’ve already seen some great step-by-step coverage from Todd Wasserman at Mashable and Danny Sullivan at Marketing Land , outlining just how to access your personal Twitter Archive. What You'll Get From Your Twitter Archive. But not to worry! That's it! MORE >>

Even though Google recently ended it’s Realtime Search deal with Twitter , which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter. Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. So how can you best leverage your Twitter account for search? Here are 7 tips to help you get started. Connect with HubSpot MORE >>

You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. For enterprise companies with large teams and budgets, exploring new advertising opportunities like Twitter's is far less daunting than it is for an SMB marketer -- especially those without a strong background in paid online advertising. With time, budget, and resources in such short supply, how do you decide whether or not investing ad dollars in Twitter is worthwhile? Why Paid Ads on Twitter are Useful. Happy testing! MORE >>

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". Besides the virtual interaction of Twitter, it has far greater benefits. then received a direct message (DM in Twitter lingo) via Twitter from a client in my segment in the Atlanta area asking me what my role at my company was and if I service clients in the area. MORE >>