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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution


When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. To learn how to make display advertising actually work for you, download our free guide here. What Is Display Advertising?

Search Traffic Declining? You’re Not Alone (and What to Do About It)


If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e.,

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Who is Sharing Your Content on Twitter Because almost all tweets are public, Twitter is the easiest platform to discover who is sharing your content. This will show all shares of your content on Twitter, across all of your pages.

How to be Twitterific – 39 Expert Twitter Guides and Tips


From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?

15 ways to use Twitter to toast your competition

grow - Practical Marketing Solutions

There are lots of success stories and case studies documenting business success through Twitter. One heating and air conditioning company had their best year ever simply by monitoring tweets about broken home systems and offering their prompt help. 2) Customer service is a popular use of Twitter by many companies and other organizations. He felt he knew me through my Twitter posts.

Advertising on Social Media? Be Prepared for Mobile Traffic!


recently ran some paid social campaigns on Facebook and Twitter, and here is how their traffic broke down: Facebook had 87% of impressions and 98% of clicks from mobile devices. Twitter had even heavier mobile activity with 96% of impressions and 99% of clicks. Be Prepared for Mobile Traffic! Mobile has been all the rage on the search side of things. Real Life Data.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


What’s the average click-through rate of a link shared on Twitter?  Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. And the gap is even more dramatic on Twitter, where 61% of marketers but just 12% of consumers follow at least one brand. Half of all mobile web traffic in the U.K. Twitter Facts and Statistics.

How to Create a Content Strategy That Actually Drives Organic Traffic


Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? You get organic traffic. Let''s get started. Visuals. Email. Webinars.

How Customer Case Studies Drive Traffic to Company Sites

Stories that Sell

But how do you get traffic to it? Here are some fresh examples of success stories in action: Twitter. Digital Display Advertising. EarthLink runs digital display ads that link back to a landing page featuring a specific case study. A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. Share them here!

Twitter SEO? Think Twylah.

WindMill Networking

Many businesses, through proactive content curation and a social media strategy that guides them into becoming the resource for their industry by sharing a lot of content, send out a lot of tweets on a daily basis.  Is there a way that these tweets can somehow be used in a way to not only better brand their Twitter presence but also receive some SEO benefits? Yes, there is.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic


Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic.  Digital marketing agency Couch does a great job of spreading their Tweets out: To power up your content promotion efforts, delve into our blog article on the Best Twitter Scheduling Tools. 3. Reach Your Tipping Point.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]


I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. For image uploads to a Company Page, the image is displayed in 403 px by 403 px. Twitter Best Practices. 15) Include Twitter Handles.

How Marketers Are Managing The Buyer Journey [Infographic]

It's All About Revenue

Follow Jen on Twitter @leadjen. Marketers are also beginning to see how combining technologies such as display advertising and marketing automation brings the idea of “right message at the right time” to an entirely new level. By adding display advertising into their email nurture programs, savvy online marketers are now witnessing incredible jumps in engagement and conversion rates.

A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns


Twitter is a great marketing channel for driving traffic and generating leads. In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. Steps to Set Up a Twitter Ads Campaign. How do I choose?

StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website

WindMill Networking

There seems to be an aura that somehow just posting all of your own content to these sites will somehow magically drive massive traffic to your website.  Of course, it doesn’t work that way. What is amazing is how a site with so few members can drive traffic that can compete with these larger sites. Hopefully you will see the same! 5) Display the SU Badge on Your Website.

43 Tweetable Answers to Top Questions About Twitter


Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Most recently, I joined the experts on Twitter''s Small Business Team to speak on  a webinar  about how marketers can tweet smarter. During the webinar, we released new data on how users are interacting with small businesses and presented five best practices on how to make the most of Twitter.

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. Displaying a share count may make it seem like you’re an amateur or, worse, make it seem like you’re content isn’t valuable. But how?

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Tips to Manage ‘Always-On’ Nurturing

It's All About Revenue

Follow Amanda on Twitter @ahalle. At Bizo, our focus for the past year has been on improving conversions in two key areas: anonymous website traffic and known contacts in our nurture campaigns.  First, based on a SiriusDecisions Benchmark Survey, we noticed that 95% of the traffic coming to our website was not actually converting. 

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How to Use the New Twitter Archive to Analyze Your Marketing Tweets


Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time. This is certainly an exciting new feature from Twitter, who just yesterday announced in a tweet (how fitting!) What You'll Get From Your Twitter Archive. How to Access Your Twitter Archive.

Your Simple Guide to Launching a Twitter Advertising Campaign


So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. Alright then -- let's get you started with this simple guide containing everything you need to know to make the most of your Twitter PPC campaign. On Twitter, get started here.

The Pros & Cons of Twitter Advertising for Small Business


You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. For enterprise companies with large teams and budgets, exploring new advertising opportunities like Twitter's is far less daunting than it is for an SMB marketer -- especially those without a strong background in paid online advertising.

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22 Expert Guides and Reviews of 200+ Social Media Tools


It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. If you have been struggling with Twitter because you find that the signal to noise ratio on the network is so poor, then Followerwonk could revolutionize how you use the service.” Image credit: Buddy Media.

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SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)


LinkedIn allows for even more detailed targeting (by job title, company size, groups, and more) and Twitter recently entered into a partnership with Acxiom and Datalogix that will allow advertisers to target Twitter users based on past offline purchase behavior. Finding the Diamond in the Rough: Driving Qualified Traffic for Niche Markets. Pretty cool (and targeted) stuff! 3.

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What are the best social media platforms for your business?

grow - Practical Marketing Solutions

If you are reading this post, you might have discovered it through Twitter or Facebook. Twitter is not as simple as it might appear. Twitter stands alone in its ability to create a huge, relevant audience quickly, but since you cannot target groups of followers with messages (at least yet), it sometimes feels like you are throwing a message out to a big silent world. Not easy.

87 More Vital Social Media Marketing Facts and Stats for 2012


48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Twitter Facts.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Which social network sends the largest share of website traffic? SEO drives traffic, but email drives conversions.

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You must live tweet live events


If you play your cards right, 2/3s of the people in your banquet hall will be attending your event through the lens of the video display of their smart phone. Spend some time sharing how Twitter is different than Vine is different than Facebook is different than Instagram is way different than Google+, a platform that makes it hard to ever even cross-post to it. Every single time.

10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing

WindMill Networking

LinkedIn just announced their earnings last week for the first time since going public, and it was good to see that their membership (now at 115 million members ) and website traffic ( #11 in the U.S., #13 in the world ) continue to grow. From my experience, traffic from LI also provides the lowest bounce rate as well as highest number of page views per visit. website traffic

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution


The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. It can track keywords, campaigns, content, display ads, events (and more) and follow a customer through their interactions with all of those marketing touches. Direct traffic. Twitter. Google display network. Referral traffic.

What is the True Value of Social Engagement?


Having an increase in Twitter followers or Facebook likes do not provide any real worth for a business. For example within Google Analytics we can segment our traffic to come from different social channels like Facebook. Tying revenue to your social engagement will create a clear picture and display the importance of Social channels. Online Advertising / SEM / Display Retail / E-commerce Measuring social impact on a retail client is one of the hardest things to do.  The first thing you need to do with social channels is set up goals. appeared first on Fathom.

Best Social Media Stats, Facts and Marketing Research of 2010


At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Then Twitter.

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Utilizing Paid to Boost Your Social B2B Marketing Strategy


Utilize paid advertising to drive more traffic to your social pages and increase brand awareness or promote new products/services.  Remember that most individuals are on a social site for networking (ex: LinkedIn), staying connected (ex: Facebook) or being informed (ex: Twitter), so ad content should connect to your target audience goals. For example, you can utilize third party tools to remarket ads on Facebook or promoted tweets on Twitter to persons who visited your website or downloaded a spec sheet but did not request a product quote. Increase content engagement.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Adoption soared. 85% of Inc. Mistakes were made. Magazine.

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account. This kind of “social wall” is also commonly used for events to display live tweets as they posted.

7 SEO Twitter Tips to Rank Better in Search


Even though Google recently ended it’s Realtime Search deal with Twitter , which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter. So how can you best leverage your Twitter account for search? Here are 7 tips to help you get started. 1.

5 Of the Best Data Visualization Examples from Content Marketers


Its social team has developed a brilliant approach to communicating insights more effectively: a running stream of snackable Twitter posts that highlight trends in mobile device usage, generational purchasing decisions, travel and more. Follow him on Twitter at @natebirt. Think With Google illuminates consumers’ travel decisions. Think with Google (@ThinkwithGoogle) September 9, 2015.

#Shoporg13 Brands with the Most Social Fan Photos (Infographic)


With over 500 million photos uploaded daily to Facebook, Instagram, and Twitter we want to encourage you to find what is out there! The brands featured have the most Facebook, Twitter, and Instagram fan photos from August 25 – September 25, 2013. 2. Results are increases in conversions, social engagement and web traffic. Download the ReadyPulse Instagram Marketing Guide!

How Does Content Marketing Help with SEO?


There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business? Combining them in a mutual strategy, however, creates powerful synergy in driving relevant website traffic and conversions. Twitter: @ CustardMedia.

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Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

This is the first banner ad from way back in 1994: It scored a 44% click through rate  [ tweet this ] and sent that traffic to a series of AT&T ads  narrated by Tom Selleck, that promised a future where you could read books, get directions, send faxes, pay tools, buy stuff, watch movies, and attended meetings – all online? 77% of Web display ads are never seen. Tweet This ].

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Display is more than performance, it’s also branding.  Twitter Ads. Twitter Advertising. Need a radio station in Miami?- look it up.  AdRoll.