The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s This is my favorite tool for building our audience on Twitter.” 1) TwitterCounter.
20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
SEPTEMBER 25, 2015
When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. To learn how to make display advertising actually work for you, download our free guide here. What Is Display Advertising?
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e.,
Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition
Digital B2B Marketing
FEBRUARY 23, 2012
Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Who is Sharing Your Content on Twitter Because almost all tweets are public, Twitter is the easiest platform to discover who is sharing your content. This will show all shares of your content on Twitter, across all of your pages.
Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
DECEMBER 9, 2014
For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Don’t go overboard and pitch your Facebook profile or ditch your Twitter feed just yet. Social Media Marketing: Either Or vs And And. Follow @chrshorton.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it?
Advertising on Social Media? Be Prepared for Mobile Traffic!
JUNE 13, 2014
I recently ran some paid social campaigns on Facebook and Twitter, and here is how their traffic broke down: Facebook had 87% of impressions and 98% of clicks from mobile devices. Twitter had even heavier mobile activity with 96% of impressions and 99% of clicks. Be Prepared for Mobile Traffic! Mobile has been all the rage on the search side of things. Real Life Data.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
What’s the average click-through rate of a link shared on Twitter? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. And the gap is even more dramatic on Twitter, where 61% of marketers but just 12% of consumers follow at least one brand. Half of all mobile web traffic in the U.K. Twitter Facts and Statistics.
How to Create a Content Strategy That Actually Drives Organic Traffic
SEPTEMBER 29, 2014
Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? You get organic traffic. Let''s get started. You can download it here.)
How Customer Case Studies Drive Traffic to Company Sites
Stories that Sell
OCTOBER 1, 2013
But how do you get traffic to it? Here are some fresh examples of success stories in action: Twitter. Digital Display Advertising. EarthLink runs digital display ads that link back to a landing page featuring a specific case study. A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. Share them here!
Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
JULY 15, 2013
Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. Digital marketing agency Couch does a great job of spreading their Tweets out: To power up your content promotion efforts, delve into our blog article on the Best Twitter Scheduling Tools. Reach Your Tipping Point.
Twitter SEO? Think Twylah.
SEPTEMBER 9, 2011
Is there a way that these tweets can somehow be used in a way to not only better brand their Twitter presence but also receive some SEO benefits? The founders of the company put it this way: Twylah helps you significantly leverage your Twitter efforts. Twylah is a tool that captures the value of your Twitter efforts and allows you to realize true returns. Yes, there is.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. For image uploads to a Company Page, the image is displayed in 403 px by 403 px. Twitter Best Practices. 15) Include Twitter Handles.
How Marketers Are Managing The Buyer Journey [Infographic]
It's All About Revenue
JANUARY 30, 2014
Follow Jen on Twitter @leadjen. Marketers are also beginning to see how combining technologies such as display advertising and marketing automation brings the idea of “right message at the right time” to an entirely new level. By adding display advertising into their email nurture programs, savvy online marketers are now witnessing incredible jumps in engagement and conversion rates.
A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
APRIL 17, 2014
Twitter is a great marketing channel for driving traffic and generating leads. In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. 4 Steps to Set Up a Twitter Ads Campaign. How do I choose?
43 Tweetable Answers to Top Questions About Twitter
OCTOBER 21, 2014
Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Most recently, I joined the experts on Twitter''s Small Business Team to speak on a webinar about how marketers can tweet smarter. During the webinar, we released new data on how users are interacting with small businesses and presented five best practices on how to make the most of Twitter.
Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
Modern B2B Marketing
DECEMBER 16, 2015
Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. Displaying a share count may make it seem like you’re an amateur or, worse, make it seem like you’re content isn’t valuable. But how?
Tips to Manage ‘Always-On’ Nurturing
It's All About Revenue
NOVEMBER 24, 2013
Follow Amanda on Twitter @ahalle. At Bizo, our focus for the past year has been on improving conversions in two key areas: anonymous website traffic and known contacts in our nurture campaigns. First, based on a SiriusDecisions Benchmark Survey, we noticed that 95% of the traffic coming to our website was not actually converting. Access the webinar registration at this link.
StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website
SEPTEMBER 21, 2010
There seems to be an aura that somehow just posting all of your own content to these sites will somehow magically drive massive traffic to your website. So while considerably fewer users are stumbling when compared to the user base of LinkedIn or Twitter, membership of over 10 million users is not something to ignore in terms of social media marketing. traffic Twitter ways Web 2.0
How to Use the New Twitter Archive to Analyze Your Marketing Tweets
DECEMBER 19, 2012
Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time. This is certainly an exciting new feature from Twitter, who just yesterday announced in a tweet (how fitting!) What You'll Get From Your Twitter Archive. How to Access Your Twitter Archive.
SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
APRIL 2, 2015
LinkedIn allows for even more detailed targeting (by job title, company size, groups, and more) and Twitter recently entered into a partnership with Acxiom and Datalogix that will allow advertisers to target Twitter users based on past offline purchase behavior. Finding the Diamond in the Rough: Driving Qualified Traffic for Niche Markets. conversion rates, etc.),
Your Simple Guide to Launching a Twitter Advertising Campaign
AUGUST 1, 2012
So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. Alright then -- let's get you started with this simple guide containing everything you need to know to make the most of your Twitter PPC campaign. On Twitter, get started here.
The Pros & Cons of Twitter Advertising for Small Business
APRIL 16, 2012
You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. For enterprise companies with large teams and budgets, exploring new advertising opportunities like Twitter's is far less daunting than it is for an SMB marketer -- especially those without a strong background in paid online advertising.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. If you have been struggling with Twitter because you find that the signal to noise ratio on the network is so poor, then Followerwonk could revolutionize how you use the service.” Image credit: Buddy Media.
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
If you are reading this post, you might have discovered it through Twitter or Facebook. Twitter is not as simple as it might appear. Twitter stands alone in its ability to create a huge, relevant audience quickly, but since you cannot target groups of followers with messages (at least yet), it sometimes feels like you are throwing a message out to a big silent world. HOWEVER.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Twitter Facts.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
What is the source of the largest share of social traffic to websites? (It’s B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of small business owners on Twitter post just once per day or even less frequently, yet one out of three want to spend less time on social media. But why?
You must live tweet live events
APRIL 29, 2014
If you play your cards right, 2/3s of the people in your banquet hall will be attending your event through the lens of the video display of their smart phone. Spend some time sharing how Twitter is different than Vine is different than Facebook is different than Instagram is way different than Google+, a platform that makes it hard to ever even cross-post to it. Every single time.
[Infographic] The Periodic Table of Elements for B2B Marketing Attribution
JANUARY 6, 2016
The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. It can track keywords, campaigns, content, display ads, events (and more) and follow a customer through their interactions with all of those marketing touches. Direct traffic. Twitter. Google display network. Referral traffic.
10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
AUGUST 8, 2011
LinkedIn just announced their earnings last week for the first time since going public, and it was good to see that their membership (now at 115 million members ) and website traffic ( #11 in the U.S., #13 Because of this, professionals and companies need to be found just like they need to be sure they are classified correctly and displayed prominently in the phone book.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Then Twitter.
What is the True Value of Social Engagement?
APRIL 10, 2014
Having an increase in Twitter followers or Facebook likes do not provide any real worth for a business. For example within Google Analytics we can segment our traffic to come from different social channels like Facebook. Tying revenue to your social engagement will create a clear picture and display the importance of Social channels. Online Advertising / SEM / Display Retail / E-commerce Measuring social impact on a retail client is one of the hardest things to do. The first thing you need to do with social channels is set up goals. appeared first on Fathom.
Utilizing Paid to Boost Your Social B2B Marketing Strategy
APRIL 2, 2014
Utilize paid advertising to drive more traffic to your social pages and increase brand awareness or promote new products/services. Remember that most individuals are on a social site for networking (ex: LinkedIn), staying connected (ex: Facebook) or being informed (ex: Twitter), so ad content should connect to your target audience goals. For example, you can utilize third party tools to remarket ads on Facebook or promoted tweets on Twitter to persons who visited your website or downloaded a spec sheet but did not request a product quote. Increase content engagement.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Adoption soared. 85% of Inc. Mistakes were made. Magazine.
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. A browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. 1) Google Search Console. Pricing: free.
7 SEO Twitter Tips to Rank Better in Search
SEPTEMBER 26, 2011
Even though Google recently ended it’s Realtime Search deal with Twitter , which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter. So how can you best leverage your Twitter account for search? Here are 7 tips to help you get started. Connect with HubSpot
How Does Content Marketing Help with SEO?
AUGUST 19, 2016
There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business? Combining them in a mutual strategy, however, creates powerful synergy in driving relevant website traffic and conversions. Twitter: @ CustardMedia.