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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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How to increase performance via personalisation in display advertising

Bannerflow

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. What is personalisation in display advertising? What is personalisation in display advertising?

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GA4 & Google Ads: A Conversion Tracking & Reporting Guide for B2B Marketers

Walker Sands

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

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How to Use Your Google Shopping Feeds to Improve the Subscriber Experience

Litmus

By relying on a Google Shopping Feed to dynamically display products, you can spend less time worrying about a bad brand experience due to a customer being disappointed to find the product they want is no longer in stock. What is a Google Shopping feed and how does it work? Product information that may be included: SKU.

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Using Google Analytics 4 integrations for insights and media activations

Martech

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Here are some templates you can take a look at for inspiration. You can send more modified settings based on user behavior (such as follow-ups after a purchase or reminders about abandoned carts).

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Email Marketing Infographic Best Practices for 2021

SendX

Display statistical data in shortcuts without saying lots of words. It is free & has a Google Chrome extension. Step 1: Select pre-designed infographic templates Canva has both free & paid options, but for a simple & basic infographic, you can do it with a free plan. Here you will find lots of premade templates.