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How to Write Effective Twitter Ad Copy

Anyword

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 98
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The 4 Best Mobile Platforms For Your Marketing Strategy

Unbounce

A mobile ad platform is a network where you can publish digital ads that display on mobile websites and apps. Facebook Ads Manager. Despite its name, Facebook Ads Manager manages more than just ads for Facebook—it handles Instagram ads , too. One of Facebook’s stand-out advertising features is its dynamic creative ads.

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8 Strategies to Grow Your Business with LinkedIn Stories

Marketing Insider Group

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. You had to know it was coming, right?

Linkedin 363
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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

They actually all work together to drive traffic and conversions. Digital display ads on third-party sites. Fast lead generation and traffic to owned media. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Sponsorships of events (live or virtual). Partner emails.

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5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

As websites compete more fiercely for traffic, costs are rising. Facebook, Google, YouTube…CPMs have become more expensive on all platforms. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. What are paid traffic sources? Or simply, paid.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

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Three Ways to Optimize Social Media for Improved Search Engine Optimization Performance

Launch Marketing

Utilize Relevant Keywords in Posts. But to take it an extra step, think about including keywords to encourage tagging and indexing from the thousands of Google crawlers, which can help SEO performance. It might not seem like a big difference but look at the keywords in both examples. Generating website traffic is important.