Trade Press Services

OCTOBER 2, 2023

No matter what industry you are in, third-party validation and customer reviews are essential for building credibility and driving sales. With complex buying processes and large budgets, B2B buyers naturally gravitate towards purchasing from those with a proven track record of satisfying clients.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

Binary Demand

JUNE 19, 2023

It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

PureB2B

MAY 30, 2022

If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. Database marketing definitions often speak of its contrast to direct marketing. In truth, database marketing and direct marketing are far from polar opposites.

Database Marketing 62

Database Marketing Account Based Marketing Multi-Channel ABM 62

ClickZ

SEPTEMBER 16, 2020

It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process. It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process: Steps 1-6: Marketing Planning.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

PureB2B

MAY 30, 2022

There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. Luckily, the answer to those questions is yes.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. Luckily, the answer to those questions is yes.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Inbound Marketing Inbound marketing is slightly more complex than outbound prospecting.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Modern B2B

AUGUST 14, 2023

Thinking about what we show our audiences, three big opportunity areas – keyword research, content development and data analysis – come with fresh challenges for people and process. An over-reliance on AI might not just optimise based on keywords out of context, but could also include terms that impact brand reputation.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Mailmunch

JUNE 22, 2021

If you’re still using no-reply email addresses, you’re creating friction for your customers and making the purchasing process more arduous. Out-of-office replies can be a helpful tool for outbound sales reps and direct marketers. You’re telling customers that you don’t want to hear from them. You can’t get out of office replies.

CAN-SPAM 61

CAN-SPAM Paid Search Agency Validation Email Marketing 61

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The challenge that many organizations face is that their sales process is a black box. Buy somebody elses "ideal" sales process.

Lead Generation 120

Lead Generation ROI Process Generation 120

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    These technologies included a marketing automation platform and a CRM system.  In addition, they need to view and understands how technology supports this process. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Outgrow

SEPTEMBER 15, 2022

I don’t think brands have gone through the process of figuring out how to recreate the event space functionally. But you look at the way that LinkedIn is developing with direct market communication. I think everything that you do in the business should be geared to what the market is telling you.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Martech Advisor

DECEMBER 12, 2019

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Here are six brands that deployed disruptive methods to unlock the benefits of direct marketing to customers. Direct-to-consumer (D2C) marketing is the answer.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 89

Valasys

DECEMBER 3, 2018

According to David Huffman, Claritas Senior Vice President of product and professional services, this deal allows Claritas to prove and validate the effectiveness of its offline and online targeting, giving them a matching capability that allows for the creation of a closed-loop solution. About Barometric.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Mobile Advertising Emarketing 40

NuSpark Consulting

DECEMBER 31, 2011

Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. Use the SEO process as an integral first step to developing your content map.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Biznology

NOVEMBER 6, 2014

Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR and other forms of communication (e.g. Once is enough and maybe once is too many!!

Brand Identity 80

Brand Identity Branding Trade Show PR 80

The Mx Group

NOVEMBER 17, 2017

Which team is typically responsible for prioritizing accounts: Sales or Marketing? If you are using a process or technology to dynamically prioritize accounts, this will typically fall to Marketing. Taking these steps should not add a lot of time to your process; it’s really just a matter of weeks, or a month at the most.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. E- Email Marketing. M- Marketing Automation. N- NuSpark Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

SendX

MAY 17, 2021

I’m going to talk about email marketing as the most efficient marketing channel for your yoga studio. Why Is Email Marketing An Efficient Channel? Put this alongside other email marketing stats and this number makes perfect sense: There were an estimated 3.9 billion by 2023. 99% of consumers check their email every day.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Ambal's Amusings

NOVEMBER 12, 2010

This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. And that requires a lot of relevant content mapped to each stage of that buying process. Marketing Edge podcast.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Tony Zambito

JANUARY 3, 2016

The strong correlation here is effectiveness with buyer personas are tied to the use of in-depth qualitative buyer research to understand buyer goals and their goal-directed behaviors. This is certainly a validating result business leaders in marketing, sales, and service operations should take away from this survey. .

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He explained that his company had invested "big dollars" to install a new marketing automation software system.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Validating direct marketing lists. Following up on direct mail campaigns. Centralizing leads for profiling and scoring.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

DECEMBER 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The challenge that many organizations face is that their sales process is a black box. « Where do Your Email Newsletters go?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

JANUARY 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Who owns the feedback process: marketing or sales? Who owns the feedback process: marketing or sales? You’re not alone.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

OCTOBER 22, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

APRIL 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

OCTOBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Just remember, they should be EARLY in their buying process ! Just remember, they should be EARLY in their buying process !

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

MAY 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market « On Lead Nurturing: Looking for a "hot" date?

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

NOVEMBER 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Targeting Your B2B Lead Generation | Main | Podcast: Tradeshow and Event Marketing with Ruth Stevens » Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

AUGUST 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Chock full of useful information, the eBook provides a broad look at the selling process. Download the eBook here. Download the eBook here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120