Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. Embracing digital transformation helps companies stay relevant and meet the evolving needs of their clients.

Marketing Analytics Tools 122

Marketing Analytics Tools Digital Transformation B2B B2B Sales 122

NetLine

FEBRUARY 15, 2024

We’re all familiar with the language used when it comes to keeping up with trends. Staying informed about the latest trends and strategies is crucial. This is why NetLine created the 2024 Content Trends & Planning Guide. This is why NetLine created the 2024 Content Trends & Planning Guide. Scratch that one.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Biznology

JUNE 15, 2017

These days, everybody has a plan to transform his or her business. Big companies aim to make the way they deliver services and products and how they interact with customers more digitized and more consumer-oriented. Digital transformation might be the most ambitious and challenging project for most companies today.

Digital Transformation 120

Digital Transformation Deliverability Paid Search Agency Paper 120

Martech Advisor

NOVEMBER 26, 2019

Digital transformation is on the mind of every B2B commerce marketer. When you can understand the journey of previous users, you can create a more effective and efficient buying process. Coveo CMO Mark Floisand explains best practices and lessons learned in the new reality of customer experience. Complex product catalogs.

Digital Transformation 72

Digital Transformation B2B Merchandising Conversion Rate 72

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended. Personalized Outreach with User Data.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Only B2B

AUGUST 21, 2023

Key Data Hygiene Challenges Faced by Businesses The challenges of data hygiene, such as duplicate entries, inconsistent formatting, and incomplete information, hinder operational efficiency and decision-making. The utilization of AI-based solutions enhances the efficiency of data cleansing processes.

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Efficiency Marketing AI Automation Data Hygiene 62

GreenRope

MARCH 31, 2021

5 Top Challenges to Digital Transformation and How to Overcome Them. Digital transformation is the key to success in 2021. Companies that become more digitally-oriented are likely to enjoy higher employee morale, better customer engagement, increased market share, and improved customer revenue. LACK OF LEADERSHIP.

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Digital Transformation Work Management Marketing Automation Services Marketing Management 52

Sana Commerce

FEBRUARY 19, 2023

Supply chain disruption, material shortages, and reduced consumer spending all shape the way organizations have thought about digital transformation and strategy. 5 trends you need to know in furniture e-commerce A rapidly evolving industry comes with trends that are equally dynamic. What is furniture e-commerce?

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. The post What Are the Hot Content Marketing Trends in Technology for 2023? That’s according to the 206 marketing leaders who responded to the survey.

Trends 150

Trends Planning Content Marketing Marketing Management 150

Brandpoint

MARCH 15, 2024

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today.

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PR Public Relations Digital Transformation Ethics 62

Exo B2B

MAY 15, 2020

Will you be able to use this pandemic to carry out your digital transformation? Confinement and digital transformation in B2B. Also, confinement will gradually open the door to what is called digital transformation of marketing and business. To grasp it, we must first define what digital transformation is.

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Digital Transformation Marketing AI Work Management B2B 52

Biznology

AUGUST 21, 2015

Everybody has a plan to transform his business, while big companies aim to make the way they deliver services and products and how they interact with end customers more digitized and more consumer-oriented. The post Adaptive sourcing and digital transformation will put you in the winner’s circle appeared first on Biznology.

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Digital Transformation Paper Order Planning 80

Blue Flame Thinking

NOVEMBER 5, 2020

We’re also sharing our thoughts around trends were seeing that you might want to consider as you plan. A Common Trend: Reduced Marketing Budgets and Narrowed Focus. For companies that haven’t fully embraced the possibilities of digital transformation , now may be the time to start thinking about how to invest in digital efforts.

Planning 98

Planning Marketing Budget Creation Marketing Budget Trends 98

B2B Digital Marketer

APRIL 25, 2024

Our guest, Anne Slough, a veteran in sales strategy and digital transformation, brings a wealth of experience in integrating these tools to enhance customer engagement and streamline sales processes. Highlights the potential for improving efficiency and customer engagement.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Tony Zambito

OCTOBER 23, 2018

A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation. Sales Transformation. CX Transformation. Customer Engagement Transformation. I am sure there are more. 2020 Looms Ahead.

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Digital Transformation Buyer Personas Work Management Marketing Management 184

Valasys

NOVEMBER 9, 2023

From the adoption of digital technologies to the introduction of innovative financial services, the financial landscape is undergoing a significant transformation. Doing so ensures you receive the most up-to-date and efficient financial services.

Marketing AI 40

Marketing AI Trends Work Management Marketing Management 40

Sana Commerce

AUGUST 3, 2022

Here are the 3 industry trends impacting this shift toward digital. However, new trends point towards digital disruption finally resulting in the growth of the food and beverage industry e-commerce. Top trends in the food and beverage industry in 2022 and beyond. Finally, we have two related trends.

Trends 69

Trends Amazon Privacy Policies Marketing Management 69

Bannerflow

MARCH 16, 2023

In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers can stay ahead of the game. AI and Machine Learning Another key trend for 2023 is the increasing use of AI and machine learning in MarTech. By embracing these trends and staying agile, marketers can thrive in the years ahead.

Trends 59

Trends Privacy Gartner Advertising Agencies 59

LeanData

OCTOBER 19, 2022

Ten years ago, B2B sellers went through a digital transformation en masse, automating processes and empowering a more virtual, more digital experience. They sought increased efficiency and effectiveness in their go-to-market (GTM) processes, and for the most part, they succeeded wildly. B2B Sellers Rooted in the Past.

Ideal Customer Profiles 91

Ideal Customer Profiles Buy Marketing Analytics Tools Marketing Management 91

Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. There will be a confluence of data and dynamic creative. .

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Advertising Agencies Trends Paid Search Agency Budget Programs 143

LeanData

JANUARY 5, 2023

If you Google “2023 SaaS Buying Trends,” in 0.34 After reading articles and case studies, listening to industry podcasts, skimming LinkedIn articles and posts, and interviewing LeanData leaders, three clear SaaS buying trends surfaced. . Trend #1 – SaaS Spending Will Decline in 2023.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 119

Martech

AUGUST 23, 2023

At the forefront is the sweeping digital transformation across industries. In an age dominated by digital necessity, martech has become an indispensable ally for businesses, especially for CMOs. Moreover, a strategic approach to martech ensures cost efficiency. However, when executed effectively, it can be a game-changer.

Work Management 97

Work Management Marketing Management Digital Transformation Customer Satisfaction 97

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. These applications demonstrate the practical implementation of AI in performing specific tasks with high accuracy and efficiency. Why this surge? What is AI?

Marketing AI 119

Marketing AI Lead Ranking Work Management Lead Scoring 119

LeanData

OCTOBER 13, 2022

You know the B2B buying journey is now decidedly digital-first. It had been trending that way for years, and the pandemic only accelerated the transition. Step one in B2B’s evolving digital transformation is to be empathetic to customers’ needs and desires. Digital Transformation 2.0.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Kaon

MARCH 12, 2019

At Kaon , 2018 was all about efficiency and process. For us, that meant transitioning the last of our internal data center operations to the cloud, and having a renewed focus on improving our internal tools for increased efficiency. Which trends in the 3D interactive sales and marketing do you foresee in 2019?

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Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Salesforce Marketing Cloud

MARCH 7, 2023

TrailblazerDX ’23 Automation Create workflows that drive efficiency and learn how to automate at any skill level with Salesforce Flow. With an increased business need for digital transformation, we’re releasing brand new Flow content on Trailhead that empowers anyone to automate complex business solutions and boost productivity.

Work Management 98

Work Management Marketing Management Digital Transformation Communities 98

Martech

NOVEMBER 18, 2022

Other top goals mentioned by advertisers and agencies was increasing brand equity (43%) and improving media efficiency (35%). Meanwhile, the digital transformation of advertising continues, including the recent and ongoing acceleration of digital out-of-home (DOOH) , and advertisers are taking notice.

Paid Search Agency 111

Paid Search Agency Spending Advertising Agencies Ads 111

KoMarketing Associates

FEBRUARY 14, 2019

Ascend2 recently conducted the “Marketing Technology Trends Survey” and discovered that the majority of marketers (63 percent) are still “working on it” when it comes to implementing MarTech. More marketers are turning to MarTech to achieve their top objectives. Marketers Still Struggle to Grasp the Concept of MarTech.

Customer Surveys 149

Customer Surveys Digital Transformation Marketing & Strategy ROI 149

Choozle

MARCH 27, 2024

Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend.

Advertising Agencies 84

Advertising Agencies Cost Per Thousand Advertisements Advertising 84

Sana Commerce

MARCH 24, 2023

In an industry as saturated as this one, it is necessary to stay ahead of the trends to remain competitive. Digitization has helped break down barriers between supply chain steps to create a more integrated, responsive, and efficient process that allows companies to better meet consumer demand in a timely manner. Industry 4.0

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Marketing Automation Services 96

Marketing Automation Services Work Management Lead Scoring Lead Ranking 96

Biznology

SEPTEMBER 21, 2020

The success of companies like Facebook, Amazon, Apple and other digitally-enabled enterprises has encouraged many businesses to seek similar agility through Digital Transformation. by converting existing discrete processes into digitally continuous ones. Digital Transformation Strategies. Agile Process.

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Digital Transformation Enterprise Management Work Management Marketing Management 197

Seismic

JANUARY 31, 2019

Let’s look at some of the trends that are making recruiting a much more challenging proposition in the wealth management industry. Across wealth management, several trends are changing the rules of the game, making it harder to attract new advisors, while at the same time dramatically increasing the competition for their attention.

Trends 45

Trends Marketing Management Ad brokers Digital Transformation 45

Square 2 Marketing

SEPTEMBER 8, 2020

Out of the ashes will rise new marketing and sales techniques that perform better and help companies execute more efficiently. But to thrive, you’ll need to take advantage of these massive trends and changes coming down the pike. Even today, companies are proving to be resilient.

Trends 89

Trends Trade Show Planning Conference 89

Salesforce Marketing Cloud

JANUARY 23, 2023

When your team has an efficient platform — not just the mashup of tools acquired over the years — they can focus on delivering empathetic, effective customer service. I am really looking for just three things right now: growth, cost-savings, and efficiency.” Efficiency has never been more important,” Weaver said.

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Work Management Marketing Management Service Paid Search Agency 98