Alaniz

DECEMBER 5, 2017

The post What is Digital PR and How is It Different from Traditional PR appeared first on Alaniz Marketing.

PR 92

PR Public Relations Marketing 92

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Bluetext

APRIL 14, 2023

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. Appetite for digitization of citizen services accelerated during the pandemic as agencies recognized a more intense need to transform communications and engage with citizens.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Biznology

MARCH 2, 2016

PR needs to step up–again. The post Your digital PR needs to account for emotions appeared first on Biznology. Like this post? Sign up for our emails here.

PR 80

PR Public Relations Video Marketing Press 80

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. And in either case, people want to know what wins they can report on to their superiors, even in the short-term.

PR 71

PR Content Marketing Case Studies Content 71

Brandpoint

MARCH 15, 2024

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today.

PR 62

PR Public Relations Digital Transformation Ethics 62

Alaniz

DECEMBER 5, 2017

The post How Digital Marketing and PR Make Each Other Better appeared first on Alaniz Marketing.

PR 74

PR Marketing 74

Biznology

JULY 10, 2013

2013-07-09 DIY Digital PR from Mike Moran on Vimeo. Thanks to all our sponsors: Blogging Public Relations Social Media Marketing Webinars blogger outreach blogger pitch bloggers blogs campaigns chris abraham earned media PR public relations social media'

Blogger 80

Blogger Outreach PR Public Relations 80

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. But PR can speed up this process.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

Biznology

APRIL 9, 2012

What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications?

PR 80

PR Tips Public Relations Work Management 80

Marketing Insider Group

NOVEMBER 8, 2021

Media Analysis is Not Just for PR. Analyzing the media can provide valuable insights for everyone, not just PR pros either. In fact, most folks working in PR aren’t using this type of data anyway. Michael Brito is a digital strategist and the Global Head of Analytics at Zeno Group.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with us! Explore our key survey takeaways!

PR 48

PR Trends Public Relations Ethics 48

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. Preparing for PR issues or data breaches. Protect your brand with a cohesive experience and identity.

Social Media 363

Social Media Media Guidelines PR 363

Champion Communications

DECEMBER 15, 2023

As a B2B Tech PR agency, we have seen our clients undergo exponential change and growth over the last 4 years – consequently, we have also adapted. In PR staying ahead of the curve is crucial for effective campaigns. In this blog, we explore the opportunities that lie ahead for PR professionals.

PR 62

PR Forecasting Campaigns Analysis 62

Martech

OCTOBER 20, 2023

Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Finding an approach that incorporates all of this is vital. Click here to view more MarTech webinars.

Tactics 112

Tactics SEO Campaigns Webinar Metrics 112

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast reports on digital transformation and the people who are using modern technologies to change our world,” said Kaplan. “In The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Webbiquity

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Social media, digital marketing, and PR jobs are demanding—but enjoyable if you have the right personality. Blurred Lines.

Social Media 242

Social Media Media PR Profiling 242

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

PR 65

PR Trends Public Relations Transparency 65

RDW Group

JANUARY 3, 2024

Nationally-recognized advertising, digital, and PR agency embraces a new brand that’s more reflective of industry and clients. Providence, R.I.-based based RDW … The post RDW Group Kicks off 2024 by Unveiling New Branding appeared first on RDW Group.

Brand Identity 90

Brand Identity Branding Advertising Agencies PR 90

SmartBug Media

JULY 4, 2023

One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. Many people may view marketing and PR as interchangeable, but they are in fact two distinct forms of communication with unique goals and objectives. It assesses the impact of PR activities on reputation and public opinion.

PR 98

PR Planning Marketing Management Public Relations 98

Ahrefs

APRIL 2, 2023

Even Google’s John Mueller seems to be on board with digital PR. Spoiler alert: I was wrong. There has to be some merit to it though, right? To learn more, I looked at dozens of sites. Some are from when … Read more ›

Viral Marketing 131

Viral Marketing SEO PR Studies 131

Launch Marketing

APRIL 8, 2022

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Discover how branded content can transform your PR and marketing initiatives and provide multiple benefits for your brand. Create branded content today! Why use branded content?

Brand Identity 62

Brand Identity Branding PR Distribution 62

MarketMuse

NOVEMBER 4, 2021

Here's a comparison chart along with information on nine popular digital public relations tools that help with link building.

Link Building 52

Link Building Comparison Tools PR 52

Martech

SEPTEMBER 20, 2023

With the digital acceleration advancements over the last three years, AI is more accessible than ever. Now, there are some really great preexisting tech tools for PR. Muck Rack has a pitch tool that helps PR professionals write pitches, write pitch emails and track pitch progress. It was not easy to create our own AI tool.

Marketing AI 113

Marketing AI Marketing Management PR Press 113

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. The line is really situational.

PR 98

PR Media Case Studies Vendors 98

Webbiquity

APRIL 18, 2023

B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible. Improve Your Site SEO Image credit: NisonCo PR and SEO on Unsplash Search engine optimization (SEO) is one of the most basic and widely used online marketing tactics, and yet is commonly underutilized or just plain done wrong.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Webbiquity

NOVEMBER 15, 2022

Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Be adaptable and open to change. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years.

Social Media 306

Social Media Work Management Marketing Management Media 306

Biznology

FEBRUARY 20, 2018

The digital space has become super competitive. You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. Well, I have been publishing late blog posts about digital marketing and PR every Tuesday ever since—and that was back in 2011 ! New Phone Who Dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Public Relations 108

Public Relations Stats Work Management PR 108

Champion Communications

JULY 17, 2023

Public relations has long been an intriguing field that has captivated the masses – and now, with the advent of digital media, the industry has undergone a significant transformation, becoming an essential aspect of business operations. But did you know that PR has inspired some of the most popular TV shows over the last decade?

PR 62

PR Public Relations Ethics Transparency 62

Stevens & Tate

FEBRUARY 17, 2023

However, it’s critical to understand how PR works and how you can execute a successful campaign. However, scanty appearances may not be effective, so you may need to partner with a PR company to ensure consistent results. The digital landscape has made it easier to identify markets and effective media outlets for your campaigns.

PR 89

PR Public Relations Brand Identity Branding 89

DivvyHQ

DECEMBER 13, 2022

Digital transformation is crucial for marketing and content teams if they want to be able to focus on their goals and be creative. But what does digital transformation look like in today's environment?

Digital Transformation 98

Digital Transformation PR Content Creativity 98

Biznology

APRIL 25, 2017

Info from the TTN #261 Chris Abraham // Owner // Gerris Corp show notes: Chris Abraham of Gerris digital is a recognized leader in digital marketing, and he joins us on Through the Noise for the second time to talk strategies nonprofits can employ to get their work out and get the word out too.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Bluetext

APRIL 15, 2024

Digital marketing, branding and public relations are core to government contractor and federal IT provider growth strategies. For this blog post, I’ll focus on PR strategies for new and legacy CGOs to consider when seeking to ensure marketing investments and initiatives support growth.

Advertising Agencies 41

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 41

Sword and the Script | B2B

SEPTEMBER 12, 2023

Millennials, the first “digital natives” are largely credited with forcing the consumerization of technology. The top finding really stands out: “The elevation of digital natives into decision-making roles is leading to a systemic change in buying behavior. Reviews are a digital manifestation of social proof.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105