Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Buzz Marketing for Technology

MAY 6, 2010

with a Facebook ad just for her and it worked. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Tim Kassouf the Director of Marketing at G.1440

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Webbiquity

JANUARY 21, 2011

Consultants asked questions, prospects shared needs, consultants proposed a solution, and off they went together to new engagement honeymoon bliss. • ‘Sales’ was a dirty word. Your prospects and clients actually want you to sell to them. . • Providing great service and results led to more business and new business. Then things changed.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

FEBRUARY 11, 2011

Yet few companies put out competitive comparisons for public consumption…(many) organizations are averse to taking this step, but the problem is that your prospects are looking for this information. 25 SEO copywriting tips and content ideas you can implement today by Success Works. SEO As a Copywriting Tool by iMedia Connection.

Copywriting 100

Copywriting Tips Digg Copyright 100

Webbiquity

MAY 10, 2010

A company’s sales and marketing teams should always work together, communicating frequently to make sure their messages are aligned. For that reason, your salespeople should take prospects to visit your company’s website at a suitable time in the sales process. This exercise is best done in a face-to-face sales call.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Writing on the Web

NOVEMBER 15, 2010

What can we understand about human motivations and values in order for content marketing to work? Online, an offer must work properly for consumers to feel secure. What emotions are people seeking to satisfy online? At the top of the ladder, people will pay the most to satisfy a desire to experience pleasure. Blog this on Blogger.

Lead Ranking 100

Lead Ranking Lead Scoring Digg Differentiation 100

Webbiquity

NOVEMBER 23, 2010

I’ve written recommendations for folks I worked with in the past and had some nice ones provided for me as well. Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle. Its just up to you to get them the right offer in order to get them to buy! Its just up to you to get them the right offer in order to get them to buy!

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This hard work behind the scenes makes the ‘overnight’ successes seem so easy.&#. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

MAY 19, 2015

That doesn’t work anymore – and will work less and less well into the future. Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. Stop trying to be such a one-man-band: many hands make light work.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Buzz Marketing for Technology

APRIL 8, 2010

Be sure the experience you give your customers and prospects reflects the spirit of working with your company or you’ll never get a second chance to make a first impression! You can tell the difference instantly. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

APRIL 6, 2010

Well Facebook Ads are already wired into the Facebook platform using the same type of tracking on the same types of ad spends across the Facebook platform giving you a picture of what a prospect is reacting to. Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

MAY 4, 2010

Blogging and Twittering work together synergystically; writing quality blog content, then tweeting about it, can help increase both your relevant Twitter following and blog readership. When using guest-posting as a strategy, it’s best to start with relatively small blogs and work your way up the food chain. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

MARCH 9, 2010

Many employees within b2b companies have email communication with customers and prospects, but never actually talk to them. Most customers and prospects probably won’t want to interact with your brand on Facebook, but for those who do, it’s important to engage them through this channel. Share this on del.icio.us.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

APRIL 19, 2010

Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages. Marketers now have to work harder and smarter to earn the attention of potential customers, not just buy it. HP, P&G) to the channel (e.g. TigerDirect, Wal Mart) to consumers and b2b buyers. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Writing on the Web

JULY 9, 2010

will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. Links to testimonials are great ways to tell prospective customers about your service. Bio: Robert Stretch works in marketing for VA Mortgage Center. The company, Marchex Inc., Share this on Bebo. Blog this on Blogger.

Tips 100

Tips Ning BtoB Digg 100

Hubspot

OCTOBER 5, 2017

In this growing sales landscape, we’ll outline the various processes and key strategies for prospecting -- the phase of selling that often consumes the most time and energy (and is the most crucial to get right). What Is Prospecting? What's the difference between leads and prospects? Sales Prospecting Techniques.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Webbiquity

AUGUST 18, 2010

But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Share this on Bebo. Share this on del.icio.us.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? It won’t work if the processes and incentives between sales and marketing aren’t aligned. Prospective buyers are overloaded with information. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Writing on the Web

JANUARY 14, 2011

Since stories are fundamental to the way our brains work, why don’t we tell more stories? When I was first working online, all my web copy was as official and business-like as I could make it. My point is this: the stories we tell ourselves about our work greatly affects the quality of stories we tell our clients about our work.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Webbiquity

MARCH 29, 2010

Writing and mailing a letter to a company to complain about or praise their products or services is a lot of work. From the dawn of commerce, business people have always used networking to meet new people and establish new relationships with suppliers, potential partners, industry experts, and most importantly sales prospects.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

OCTOBER 18, 2010

Hey, it worked for him here. Lamenting the lack of a “succinct summary all in one place&# of the most valuable guidelines for bloggers, Jill Chivers proceeds to offer her own excellent summary of four key factors in writing a compelling post, eight ideas for more interesting content and five things to check before publishing.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Marketing Insider Group

FEBRUARY 9, 2012

With nearly a million pageviews, hundreds of thousands of potential prospects have spent close to 3 minutes each engaged with SAP AdVoice content. The quality measures extend beyond pure readership to engagement metrics such as the tens of thousands of shares via social media (Facebook, LinkedIn, Twitter, Digg, etc.).

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Webbiquity

JUNE 25, 2010

Sales is about helping clients and prospects find solutions that solve their problems and help them succeed. However, many consultants feel uncomfortable making connections, uncovering needs, and working closely with people they don’t yet know well. The best rainmakers are ethical at all times. Share this on Bebo. Post on Google Buzz.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Anything Goes Marketing

MARCH 8, 2009

In my recent travels to Atlanta, I posted the following after I just arrived in the city and was doing some prep work from a Starbucks: Visiting clients in Atlanta. Now to get down to work. This is helpful as I can keep track of people I work with and clients and partners have a greater insight into my travel schedule.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Writing on the Web

AUGUST 12, 2010

There are six types of stories you need to know about yourself, and two of them you need to be telling your blog readers, clients and prospects if you want to gain their trust. In 2004 I had been working online for 5 years, doing okay, but not really. How do you connect deeply with blog readers and gain their trust? Through stories.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Webbiquity

JANUARY 28, 2011

How do the new keyword targeting options work? Dan Friedman illustrates how the new modified broad match keyword targeting option works, complementing the original broad, phrase and exact match options in AdWords. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns?

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Writing on the Web

JULY 15, 2010

if that’s working to get you found, get people to know, like and trust you, and you’re converting readers to clients. I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. It’s not the messenger, it’s your message. They have antennae.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

MAY 24, 2010

True, there are techniques that work better than others, guidelines that are good to know, rules of etiquette to follow and common mistakes to avoid , but the general skills called for aren’t all that uncommon, and the specifics are teachable. Social media marketing is really hard. Ooh, not a good idea. Share this on Bebo.

Social Media 100

Social Media Social Marketing Media Rules 100

Writing on the Web

SEPTEMBER 7, 2010

In order to provide the solution to a problem, you need to be visible when your ideal prospects need you. Take the time to interview your current clients, as well as any clients whom you’ve met with but aren’t working with yet. You can’t be a day late to the party. But not if you apply systems to your approach.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Webbiquity

APRIL 26, 2010

Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects. 101 Tips from 50 Small Business Bloggers by Open Forum.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Webbiquity

JANUARY 19, 2010

Is your website optimized for the way search engines work now, or are your SEO efforts still focused on yesterday’s ranking factors? Is it really impossible to optimize a Flash website? How can social media profiles help with SEO? Which best practices and advanced SEO techniques should you be taking advantage of? Post this on Diigo.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Biznology

MARCH 23, 2012

Now it’s like that hyped NFL QB prospect that has had 3 seasons to “get it together” Once you are at the put up or shut up” stage you better perform. Well, with marketers it could be re-worked to read “the to the C-suite’s heart is through their easy-to-understand contributions to the bottom line.”

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization. by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? B2B companies must work a little differently to drive their own success in social media , and it goes beyond tweeting or posting.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Ranking 48