Lead Forensics

APRIL 2, 2024

Offer support materials like case studies or white papers that address potential internal concerns. Offer a valuable resource, like an industry report or white paper, that addresses their challenges. Offer additional resources like case studies, white papers, or product webinars to address their knowledge gaps.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Marketing Insider Group

AUGUST 30, 2021

It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. The need for empathy towards the buyer is huge. This is why you want customer advocates.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

The ROI Guy

JUNE 27, 2018

The 4Ps made sure you were positioning your solutions correctly and differentiating from the competition, by balancing the four elements of Product, Price, Promotion and Place. The solution you propose must be prescriptive, aligning specifically to the prospect’s business objectives, and assembled to solve a priority business challenge.

Interactive Marketing 58

Interactive Marketing Work Management Marketing Management Content Marketing 58

Seismic

MAY 16, 2019

White Papers White papers play an essential role in building brand image, spreading expertise, and prospecting as well as generating leads. Sales Battlecards These concise, internal-facing documents establish a company’s competitive differentiation. Recommended Content.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

Marketing Insider Group

AUGUST 30, 2021

It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. The need for empathy towards the buyer is huge. This is why you want customer advocates.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Navigate the Channel

NOVEMBER 2, 2022

PR is baked into myriad tactics, including company newsletters, brand experience layering, news releases, articles and white papers, sponsorships, social media and crisis management. Write a brief explanation for why you’re proposing PR action. Goals should drive strategic planning and positioning preparation.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

The ROI Guy

AUGUST 27, 2018

As well, this marketing team smartly uses quarterly data mining reports and aggregated customer responses to write research reports, marketing white papers providing proprietary insights and sentiment on the business goals, challenges and risks responses.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

The ROI Guy

MAY 11, 2017

Unfortunately, sales and marketers are leveraging the same old one-size-fits-all traditional white papers / content in reach-out / nurturing campaigns, and stale company / product-centric pitches to power sales conversations. However, we find these targeting efforts falling flat with buyers.

Account Based Marketing 45

Account Based Marketing ABM Interactive Marketing Budget Programs 45

Salesforce Marketing Cloud

APRIL 21, 2022

A great voice and tone differentiates the best of them. That includes social media, slideshows, white papers, films — even their PR and news articles — all springing from the same well. They can share proposed content drafts with each other, give each other feedback, and work to hone their skills as creators.

Brand Identity 98

Brand Identity Branding Guidelines Paid Search Agency 98

The ROI Guy

MARCH 20, 2013

Prove Your Not the Same Quantify the Pain Too often, your sales professionals dive into the value of your proposed solution before the Prospect even understands that they have an issue worth addressing. Quantify the Pain Why Now? Justify the Gain Why You?

ROI 40

ROI Process Peer-to-peer Best Practices 40

KoMarketing Associates

DECEMBER 8, 2015

Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. For the proposing new tactics and ideas, it is critical to have resources on hand in the investigative process and to provide support in development.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

The ROI Guy

MARCH 9, 2011

To reach today’s more frugal / skeptical buyer, communicating the value of proposed solutions is critical. Interactive White Papers: Most often with new concepts, white papers are used to educate a prospect as to the opportunities a new concept can address, and provide validation that a solution indeed exists to address the opportunity.

Work Management 40

Work Management Marketing Management Demand Comparison 40

Markempa

AUGUST 12, 2021

It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. The need for empathy towards the buyer is huge. This is why you want customer advocates.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. How will you be differentiated?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. How will you be differentiated?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Hinge Marketing

NOVEMBER 9, 2016

Target audience research will also help inform your differentiators and how you should be positioned in the marketplace. Think promotional emails, web offers, website copy, pitch decks and proposals. Typically, editorial content will appear in your blogs, newsletters, webinar scripts, white papers and similar educational media.

Work Management 82

Work Management Marketing Management Marketing Automation Services Webinar Metrics 82

The ROI Guy

APRIL 25, 2012

Alinean interactive value selling and marketing tools help B2B sales professionals and prospects fight Frugalnomics, by provoking prospects to take action, tallying the “cost of doing nothing” and cost-justifying proposed solutions. and “Why the Proposed Solution?”

Peer-to-peer 40

Peer-to-peer Marketing Proposals Lead Gen Sales Cycle 40

The ROI Guy

JUNE 13, 2012

As a result, you absolutely need to invest in Value Marketing Tools to drive revenue: challenging the “do nothing” buyer to take action, justifying the investment in your proposed solutions, and quantifying your differentiating value. But how can you be sure that the investment in Value Marketing Tools will pay-off?

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services ROI 40

The ROI Guy

AUGUST 17, 2012

The good news is that you are already off to a great start, engaging your frugal buyers with the interactive white papers and financial calculators they need to help justify “Why Change?, “Why and “Why You?”. But just developing these tools and posting them to your website is not enough. The Bottom Line Hope is not a strategy.

Ad Building 40

Ad Building Lead Scoring Lead Ranking Paper 40

Hinge Marketing

NOVEMBER 1, 2013

Many firms present their value proposition and differentiators as a foregone conclusion – without asking their own clients or prospects what is most important to them. White papers. The recently released book, Inside the Buyer’s Brain, looks at the same topic in greater depth and is available for a free download.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Like white papers, eBooks will be some of the best content that you provide.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

SEPTEMBER 29, 2010

Steve Weitzner, CEO of Ziff Davis Enterprise, explaining the drivers and shift to interactive marketing: “Advertisers used to pay us to get a message in front of our audience.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

SEPTEMBER 12, 2011

Tools to facilitate the discovery phase Alinean tools include Interactive White Papers and diagnostic assessment tools. While in the final selection phase, solutions are compared and differentiated using TCO comparison tools.

Lead Ranking 40

Lead Ranking Lead Scoring Tools Differentiation 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

OCTOBER 11, 2010

Marketing service and technology providers also need to do their part to fight Frugalnomics, helping marketers quantify the value of proposals to prioritize projects and garner investment, and verify that post-project expected returns were delivered.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

FEBRUARY 2, 2011

According to the Wall Street Journal report on the study, Finance Chiefs Expand Role, several CFOs confirm the trend, and highlight how proving the ROI on proposals is more important than ever, for example: Terry Lillis, chief financial officer at Principal Financial Group Inc.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

MARCH 30, 2011

. • Marketing guru Geoffrey Moore , who’s Crossing the Chasm remains the guidebook for many technology marketers, indicates that buyers are forced to do-more-with-less, leaving less than 15% in discretionary funds to fund new projects, and with less money to go around, subjecting proposals to higher levels of review in buying organizations. •

Enterprise Management 40

Enterprise Management Work Management Marketing Management Practices 40

The ROI Guy

NOVEMBER 8, 2006

These same customers, even though they require formal justification, admit that they don’t have the time or resources to properly prepare business cases for all of the pitches and proposals they get, and as a result, many never get the fair consideration they deserve. Many fully expect vendors step up with their own justification.

Work Management 40

Work Management Budget Programs Business Vendors 40

The ROI Guy

AUGUST 30, 2016

Solution providers taking advantage of interactive value-focused content garner a significant competitive advantage over those relying on static content like white papers (the crack cocaine of content marketing). So what’s in it for you?

Lead Scoring 49

Lead Scoring Lead Ranking Practices Advertising Benchmark 49

The ROI Guy

MAY 4, 2006

3) Sales tools are gaining in importance: As customers get harder to reach, investments in case studies, white papers and interactive on-line tools have grown - now 17% of total marketing budgets, second only to Advertising (23%) and Events at (19%) and ahead of direct marketing investments (13%).

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

nDash

NOVEMBER 10, 2020

Fear Is Not a Brand Differentiator. Those that thrive will do so on differentiation.”—Ted Taking the right steps to differentiate your brand will make your company stand out over the long term. This is the ultimate downfall of a fear-based content strategy—it isn’t a brand differentiator.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Circle Studio

OCTOBER 12, 2017

Bottom of the funnel – The final “selection” stage of the marketing/sales funnel, where prospects are vetting potential firms, requesting a proposal, interviewing and selecting best option. Brand positioning – Where a brand fits within a given category or market, and what differentiates it among other brands in the same space.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

The Lead Agency

APRIL 28, 2019

As such, any marketing strategy that is proposed should be well considered and targeted with outlined KPIs that will help the C level executives measure its success. This can be in the form of both written content such as articles, blogs and white papers are well as visual content such as infographics and video.

Marketing Strategy 74

Marketing Strategy Marketing & Strategy Advertising Agencies Work Management 74

Lake One

JULY 12, 2019

Do you know what they do and what their differentiator is immediately or do you need to read heavy content and scrounge around the site to find out? . We’ll propose 1-2 offers at each stage of the buyer’s journey. We might propose an offer in the format of a… . White paper, brochure, or sell sheet. Guide or eBook.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Digital Marketing Funnels 40

Content Marketing Institute

OCTOBER 8, 2018

As a starting point, I propose five rules. Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish. Differentiation provides leverage for you to take to market. Use design thinking. How do you know it worked? apricot_amir Click To Tweet. What do you do?

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110