Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. Could our pricing strategy be a barrier to sales? What could be wrong?

Planning 114

Planning Multi-Channel Word of Mouth Best Practices 114

Webbiquity

JANUARY 16, 2018

Very often though, businesses rely almost entirely on “lowest prices” as their unique proposition (though it can be argued that at that point it is no longer exclusive at all) rather than trying to differentiate themselves in a truly effective way. The Pros of Price Matching. The Cons of Price Matching.

Pricing 81

Pricing Price Work Management Marketing Management 81

Marketing Insider Group

SEPTEMBER 14, 2020

Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. JDA, Oracle, and the other platforms are looking to create a low “upfront” price to compete.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Hubspot

SEPTEMBER 17, 2018

When a buyer and seller don’t align on price, you might guess the sale won’t go through. In the 1970s, researchers studied the effect of seller ability to deviate from list price. They suspected sellers with higher pricing authority would close better deals. Sellers setting a precedent for price concessions.

Pricing 80

Pricing Price Best Practices Terms and Conditions 80

Zoominfo

JULY 23, 2020

You don’t have an urgent need for the product, and you might still be conducting research on the best version to buy. While warm leads show interest, they differ from hot leads when it comes to specificity — time, price, and ability to make the decision. Maybe you’ll be ready in a week, a month, or a year from now.

Differentiation 246

Differentiation Sales Qualified Leads Lead Ranking Lead Scoring 246

Hubspot

NOVEMBER 6, 2019

With prices readily available online and in-store, it’s likely transactions are moving this way. However, companies employing the value-based pricing model need to think about what the answer to that final question would be, if they want to employ the strategy successfully. What is Value-Based Pricing? Analyze your customers.

Pricing 53

Pricing Price Forecasting Analysis 53

Hinge Marketing

NOVEMBER 9, 2022

And while overall demand remains strong, government buyers are more price- and value-conscious than they were two years ago. About the Research. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry. Download Now.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. Actually, there are a growing number of compelling alternatives that offer unique features and potentially a differentiating experience for your attendees. Pricing: $79/$159/$299 per month; enterprise pricing by quote. Pricing: $34/$69/$163 per month.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors. The problem was that no one knew who they were.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. It is relatively easy for these customers to switch from one provider to another based on price alone.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Vision Edge Marketing

OCTOBER 23, 2023

It requires thorough market research to form, validate, and fine-tune your positioning platform. Clarity : A strong positioning framework should provide a clear and concise statement that defines the unique value and differentiation of a product, service, or brand. It should answer the question: “What sets us apart?”

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

Customer Experience Matrix

JULY 1, 2023

Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%). While that’s great in many ways, it also means that better marketing will no longer be a competitive differentiator.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Marketing Insider Group

JANUARY 16, 2023

The key to accurately measuring effectiveness of marketing efforts is differentiating between data that highlights potential vs. actual results. Image Source: Precedence Research. Set Competitive Pricing. Affordable pricing gives your business a competitive edge. Excel in Customer Service. Encourage Consumer Data Sharing.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Martech

JULY 6, 2023

The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. While Amazon is expected to offer discounted prices on top categories like electronics, toys and home goods, other top retailers will look to poach shoppers next week as well. online sales approached $12 billion over those two days, up 8.5%

eCommerce 109

eCommerce Trends Amazon Gartner 109

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. Gartner’s own research says only 9% of U.S. consumers will increase their holiday spending this year.

Gartner 124

Gartner Marketing Report Planning Paid Search Agency 124

SendX

SEPTEMBER 3, 2020

Benefits of sending tailored price drop emails. You’ll also see how they help you offer competitive pricing , without sacrificing good profit margins. In our case, we approach personalization from a pricing perspective. But there are ways to differentiate yourself from the rest, regardless of your size or niche.

Personalization 195

Personalization Budget Programs Pricing Price 195

Sprout Social

FEBRUARY 8, 2024

To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. This type of analysis can help you discover how your brand can differentiate itself through marketing. Consider brand perception in comparison to your competitors.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Vision Edge Marketing

JUNE 9, 2020

There were stations on nearly every corner and she picked the one with the cheapest price and easiest to pull into. Joey Coleman, a customer experience expert, claims that customer experience is “the last great differentiator.” Because price and product can be imitated. ” Why? We agree. What’s Your Edge?

Work Management 165

Work Management Differentiation Marketing Management Paid Search Agency 165

Zoominfo

JUNE 28, 2023

Audience research and targeting Whether you’re launching a new product in a new market or relaunching an existing product in an existing market, research is key. In doing so, you can better understand their strengths and weaknesses and how you can differentiate your own messaging.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. A buyer persona is a semi-fictional representation of an ideal customer, based on data and research. Why Is B2B Digital Marketing Important? Buyer Personas. Content Marketing.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Webbiquity

AUGUST 12, 2020

It all depends on personal preference and price. You can research the best podcast hosting platform to get the right hosting that fits the bill. Here are a few differentiators that will help you when researching. Check out the Pricing. There are dozens of podcast hosting platforms. Consider the Storage.

Best Practices 260

Best Practices RSS Bandwidth Tagging 260

Hubspot

MAY 2, 2019

Because they've mastered the art of product differentiation. The product is differentiated from typical direct-to-consumer body care brands by focusing on women first, combatting the pink tax , providing premium products, and making the future brighter for all women. So, how can a differentiation strategy work for your business?

Differentiation 63

Differentiation Product Brand Identity Branding 63

Zoominfo

JULY 23, 2020

You don’t have an urgent need for the product, and you might still be conducting research on the best version to buy. While warm leads show interest, they differ from hot leads when it comes to specificity — time, price, and ability to make the decision. Maybe you’ll be ready in a week, a month, or a year from now.

Differentiation 100

Differentiation Sales Qualified Leads Lead Ranking Lead Scoring 100

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. How does this kind of market research impact their business? To uncover differentiators.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Tomorrow People

FEBRUARY 8, 2022

Positioning can be a bit of an elusive concept, as marketers and researchers have different interpretations of what it means. This informs all your marketing mix decisions (product, price, place, and promotion). All businesses aim to keep costs as low as possible, but some choose to make price a part of their positioning strategy.

Positioning 177

Positioning Product Tips Segmentation 177

The Lead Agency

NOVEMBER 14, 2023

By understanding exactly who your competitors are, and what they are offering, you are best positioned to set your prices competitively and to market your products and services in a way that stands out. Knowing your competitors means more than simply researching what’s already out there.

Ad Building 118

Ad Building Business Work Management SWOT 118

Zoominfo

AUGUST 18, 2021

Our research has shown how much sales calls have changed in the last year. Our research has also shown how employing a number of unexpected, even counterintuitive selling techniques can actually increase your chances of closing a deal successfully. Mention Pricing on Cold Calls. There are more touchpoints per closed-won deal.

Rules 130

Rules Sales Qualified Leads Lead Ranking Lead Scoring 130

Huptech Web

MARCH 15, 2024

Users need value worth the price! Customers might not mind the original price, but extra costs like shipping, returns, taxes, and packing fees can change their decisions—even if it’s just some extra bucks. Differentiates Brand Image In a crowded market, offering shipping discounts can help a brand stand out.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

ClickZ

JUNE 21, 2023

Research indicates that the majority of B2B ads lack memorability and effectiveness. From our editorial research, it appears that many senior executives do not prioritize brand building. Ty Heath: Our research with our partner Binet and Field delves into this area. Is B2B advertising facing a crisis of creativity?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. When you connect with a prospect, spend time doing research.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Tiecas

MARCH 11, 2024

Clear, differentiated core messaging is the cornerstone of a successful industrial website redesign. To learn more about using content to create differentiation, read my post How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

PureB2B

AUGUST 5, 2018

In addition, a recent Walker study suggests that by 2020, CX will overtake price and product as crucial brand differentiators. The Journal of Consumer Research has proven that more than 50% of CX is based on emotions that help shape decisions. CX is defined as the customers’ perception of how a business treats them.

Differentiation 62

Differentiation Brand Identity Branding Customer Satisfaction 62

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. goes towards the 20% of decisions based on offerings and price. Buyer persona research can play a role. Most notably in B2C.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 93

Marketing Budget Research Lead Ranking Lead Scoring 93

seo.co

APRIL 19, 2023

Competitive differentiation. That might mean lower prices, higher-quality services, a field of specialty, or even better customer service. You can even offer incentives like free SEO audits or competitive keyword research. How can I differentiate my SEO company from competitors?

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105