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New Developments in B2B Loyalty Marketing


Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers.  New developments in loyalty for business markets.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. The top of the funnel should be content that is educational and helps your prospect with a problem they’re facing. Frustrated.

A 6-step plan to respond to negative social media comments

grow - Practical Marketing Solutions

Certainly this is a frightening prospect for many companies! just conducted a study for the hospitality industry (a lot of people complain there) and found that negative Facebook comments represented just 2 hundredths of a percent of the total, People are generally supportive on the web and receiving negative comments can be a valuable of customer insight into legitimate issues.

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Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


Web Design – Rather than just passively receiving information from old-fashioned, static websites, today’s prospects and customers want to participate in the learning process, so companies have responded by creating dynamic, interactive content on their sites to help visitors educate themselves, share feedback, make choices, and opt in for further communication. Others are using all of them.

The Long Term Value of an Email Marketing Welcome Programme

It's All About Revenue

Adding additional steps into the validation process means that brands can ensure they have the right customer details, enabling them to protect their brand reputation and engage with the right prospects. For example, if the customer signed up through Facebook, the welcome programme should acknowledge this and then the brand should look to serve social content. First impressions are everything; remind a customer why they signed up to hear from your brand regularly and provide targeted content to drive long term brand loyalty.

30 Awesome Blogging Guides, Tips and Resources


And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities. How can you differentiate yourself from others who are blogging in your niche?”). Why Blog. Reporting that “the number of Inc. ”).

Rise of the CMO in Higher Education


Start with the biggest question: How can a school make itself memorable to prospective students? Only by making your institution invaluable to students do you win their loyalty. Meeting connected prospects where they are is crucial to this mission, as is articulating and differentiating the value of a given institution over the hordes of (easier-to-find-than-ever) competition.

7 Tips for a Rocking Social Media Strategy


If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. How can your organization differentiate, and build relationships on noisy platforms? The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. Engagement.

4 Hot Marketing Topics for 2014

Manhattan Marketing Maven

  Leveraging Loyalty.   The challenge is that loyalty is a fleeting psychological state not just a points, rewards or coupon scheme.   Getting loyalty right is a matter of understanding the customer mindset, in the moment and over time, and mapping an appropriate series of stimuli and responses to intersect customer behavior and attitudes. Ideally brands can enhance existing consumer behavior by focusing on the most profitable prospects by combining triggered surprise and delight experiences with escalating incentives that can be tracked and quantified. 

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today


Press releases and pitches were tailored specifically toward the end readers (assignment editors, producers, and reporters) versus a wider net of prospects, customers, and leads who could benefit from the news as well. Instead, build ownable assets over time to help you attract, convert, close, and delight prospects, leads, and customers. But (isn''t there always a but ?).

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and dialogue new prospects, improve existing customer loyalty and provide a platform for collaborative innovation. Tier 4: Collaboration – interacting with the user base is a key differentiating element to the most successful social media campaigns.

Why Marketers Should Invest in Visual Content Creation


The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.' If you're on my group, you may remember at that time it was just for college students, and you couldn’t do much more on it other than see what one friend was saying to another; there were no status updates, no news feed, and no sharing of videos or photos. Not convinced?

Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and engage new prospects, improve existing customer loyalty and provide a platform for collaborative innovation. These engagements eventually led to incremental sales / revenue opportunities, improved loyalty and retention, cost savings and more.

25 Compelling Reasons to Blog for Business Yesterday


There’s a lot of compelling reasons to blog starting yesterday, not the least of which is that it’s no longer a differentiating factor.  One of the reasons to blog is that it’s an avenue to provide value to your prospects without cost. Positioning yourself as an educator and resource builds trust, and makes prospects more likely to return when they’re ready to purchase. 6.

19 New Featured Sources on the B2B Marketing Zone


Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What’s a Facebook fan worth? Facebook For CRM , Monday, July 19, 2010. Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). June 7, 2010.

Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

Content management Account management Campaign management Data management Sales enablement (publication, awareness and training) Channel sales enablement Tier 2: Content Marketing Campaigns rely on content to drive engagement with prospects. Basically, content marketing is the art of communicating with your customers and prospects without selling. Do White Papers Still Engage?

100 Social Media & Content Marketing Predictions for 2010

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Mike Volpe More video, especially in B2B, as marketers realize that live video podcasts and other video formats are not difficult to do and can communicate a compelling message to help you get found by more prospects.  This move will be based on the need to deliver the right content to the right prospects at the right time in the right format and language. Simon Payn Marketers will get more feisty and opinionated in their content to build trust with their best prospects and clients. I've tried it.and it works!      No kidding! 

Tom Pisello: The ROI Guy: Value of Assessment ROI & TCO Tools for.

Tom Pisello

Without personalized and quantified value proof points delivered via on-line interactive benchmarking, assessment, ROI and TCO tools, it is difficult to meet demand generation goals – attracting and capturing qualified prospects, and accelerating the sales cycle. In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools.

37 Reasons to Blog

Junta 42

blog is just a tool, but it is the easiest, most effective publishing tool to share information with customers and prospects. As you widen your net to attract prospects and customers through social media, your blog is the place you point them to. How can you be successful with Twitter, Facebook and other social media without generating consistently relevant content through a blog? Since most websites suck, a blog is a great way to differentiate yourself from the rest of the online corporate brochures. blog promotes customer loyalty. Today is my birthday.

8 Steps to Build An Inbound Marketing GamePlan


Our hope is that the Inbound Marketing GamePlan eBook serves as a resource for organizations of all sizes to take a more strategic approach, and tap into the full potential of inbound marketing to connect with all relevant audiences, generate leads and build loyalty. STEP 3: Go beyond prospects, and consider the impact of your inbound marketing efforts on all audiences (e.g.

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