Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. This helps you elevate your customer experience strategy to build loyalty and attract new customers.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 Analytics, machine learning, and AI.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Social commerce: This is the process of buying and selling goods and services through social media platforms like Facebook, Instagram, Snapchat, or TikTok. Mobile commerce offers a huge opportunity for brands to extend their reach, break into new markets, and drive more sales. Differentiate through personalization.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Martech

DECEMBER 29, 2021

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. These data insights will embolden the marketers who wield them, fueling a larger number of precise communications, many of them automated. Proactive approach. Team adjustments.

Privacy 123

Privacy Marketing & Strategy Privacy Policies Loyalty 123

Salesforce Marketing Cloud

FEBRUARY 2, 2023

It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of Things (IoT), Web3, blockchain, 3D printing, genetic engineering, quantum computing, and other technologies. These include the following: Artificial intelligence (AI) AI describes computers that can “think” like humans.

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? From CRMs to MAPs, CMSs, CDPs, DMPs, and beyond, vendors from every corner of the landscape promise you better marketing operations. The marketing technology revolution is certainly important. Customer Experience Is the Key Differentiator.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Webbiquity

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Create Omnichannel Marketing Campaigns.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Martech Advisor

DECEMBER 5, 2019

Customer expectations are forcing marketers to evaluate the way they provide service and customer care. Today’s customers demand a consistent experience regardless of location or device, and expect organizations they do business with to be responsive and effective, says, Ryan Kam, Chief Marketing Officer, Five9.

Loyalty 69

Loyalty Brand Identity Branding Customer Satisfaction 69

Martech Advisor

DECEMBER 5, 2019

Accordingly crafting your marketing strategy around mobile with the latest hits and trends can increase engagement and conversions. In this article, we're looking at some of the best mobile marketing campaigns that had an impact on us. This year saw some of the most creative, innovative, and intelligent mobile marketing campaigns.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management (CXM) is an absolute imperative for B2B marketers to get a competitive edge in the year 2020 & beyond. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Digilant

JUNE 16, 2022

Because every brand is on an equal playing field, it can be more difficult to differentiate yourself enough to get a leg up on the competition. Authenticity is key in today’s tourism market. Review Marketing. Artificial Intelligence. Influencer Marketing. Location-Based Marketing.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Trends 52

Martech Advisor

DECEMBER 23, 2019

The martech industry is growing, both in market size as well as innovation. What were the major developments and trends in 2019, and how should marketers prepare for 2020? This year the market size for the martech industry grew at over 25% in the USA and the UK, according to the WARC-BDO Marketing Technology survey.

Marketing Budget 56

Marketing Budget Marketing AI Marketing Management Amazon 56

The Customer

JUNE 15, 2021

In the latest edition of TheCustomer QT – Marketers’ struggles and our responses, What does ‘trust’ mean to you?, There might be a fox in your henhouse, No wonder AI bias is a thing, and how & why you should be thinking about your customer’s expectations. Research Shows CMOs Increasing Marketing Ops Spend. Happy skimming.

Ethics 52

Ethics Privacy Loyalty Urgency Marketing 52

Martech Advisor

SEPTEMBER 23, 2019

As e-commerce becomes increasingly competitive, brands are adopting new technologies such as AI to stay afloat. Here’s how to drive customer retention and acquisition, by adapting a data-driven marketing strategy to tailor and streamline the online purchasing journey for customers, writes, Igor Volzhanin, CEO of Datasine.

Personalization 72

Personalization Tips Privacy Differentiation 72

Hinge Marketing

OCTOBER 10, 2019

These folks have “cracked the code” around digital marketing, leadership, growth, technology and so many other topics and are willing to share their insights and tips with an ever-growing audience. Most of us do marketing wrong. We think that marketing involves selling our products and services. You can create more loyalty.

Marketing AI 91

Marketing AI Service De-duping Marketing & Strategy 91

CoSchedule

SEPTEMBER 2, 2022

Many marketers focus on high-volume channels like Facebook, TikTok, and Google. This short-sighted approach neglects high-value opportunities like retention marketing. To improve the effectiveness of your marketing efforts, consider fostering customer loyalty with a renewed retention strategy. table of contents].

Paid Content 44

Paid Content Work Management Marketing Management Budget Programs 44

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Salesforce Marketing Cloud

JUNE 5, 2023

With more than half the global population on social media, channels like TikTok , Instagram, and Facebook represent a huge opportunity for ecommerce growth — and a huge pool of potential customers. Thanks to social media marketing , customers can discover products as they scroll through their social feeds. Here’s how to do it.

Marketing & Strategy 52

Marketing & Strategy Digital Asset Management Differentiation Merchandising 52

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. Choose wisely.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Mailmunch

APRIL 6, 2021

Happy customers lead to higher customer retention rates, decrease in customer turnover, high Net Promoter Scores, and organic marketing and sales growth. One of the most used ways of customer service automation is chatbots that use either keyword search or AI and machine learning. Automated social media marketing. Scalability.

Paid Search Agency 59

Paid Search Agency Marketing Automation Services Work Management Automation 59

Martech Advisor

NOVEMBER 19, 2019

Brand Keys has predictively identified seven real trends which marketers should attend to, says, Robert Passikoff, Founder & President, Brand Keys, Inc. Generally speaking what’s already out there are clichés, opinions that are already passé in a marketing and branding world that moves at the speed of the consumer.

Trends 47

Trends Multi-Channel Differentiation Storytelling 47

Martech Advisor

DECEMBER 17, 2019

By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. If you’re not one of them, you're probably wondering how to get started with an Amazon marketing strategy. You need to know the workings of Amazon marketing to succeed in this competitive landscape.

Amazon 84

Amazon Work Management Marketing Management Marketing & Strategy 84

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

Advertising Agencies 113

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 113

Single Grain

DECEMBER 5, 2023

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. It’s so prevalent in everyday language that something like “AI marketing strategy” can feel generic without some sort of qualifier, given the different types of AI technology that now exist.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Thanks to AI, the experience is quickly becoming more personalized, intuitive, and easier than ever. How does AI fit into conversational commerce? Commerce Copilot, at your service Elevate buying experiences with AI-powered personal shopping assistance. Chatbots and AI: Thanks to the power of AI, chatbots are getting smarter.

Conversion 64

Conversion Touchpoints Paid Search Agency Customer Satisfaction 64

Single Grain

FEBRUARY 12, 2020

And the biggest humbling realization was that price and product are no longer the only competitive differentiators that make customers stay loyal. But this year, the biggest differentiator is customer experience. The rewards for this are well worth the effort: customer loyalty, repeat business, and higher revenues.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98

Sprout Social

JULY 12, 2023

Luckily, innovations in artificial intelligence (AI) like generative pre-trained models (GPT) and text analytics are transforming how customer care teams operate. In this guide, we’ll give you the scoop on what AI customer service entails and how to use it to your advantage. What is AI customer service?

Marketing AI 92

Marketing AI Marketing Management Service Ideal Customer Profiles 92

Salesforce Marketing Cloud

APRIL 16, 2024

Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Now SMBs can go small and big with digital marketing tools that once seemed reserved for large corporations with generous marketing budgets.

Small Business Marketing 104

Small Business Marketing SMB Planning Enterprise Management 104

Sprout Social

FEBRUARY 21, 2024

What is a Net Promoter Score Net Promoter Score measures customer loyalty by gauging whether or not a customer would refer your business to a friend or colleague. With enough data, AI analytics tools can predict churn patterns and provide recommendations for intervention, contributing to a stronger overall customer experience.

Promotion 89

Promotion Customer Satisfaction Peer-to-peer Advertising Benchmark 89

Conversica

SEPTEMBER 21, 2022

the leader in Conversational AI solutions for enterprise revenue teams, was named ‘A Strong Performer’ and cited as a best fit for aligned B2B sales and marketing teams as stated in The Forrester New Wave™: Conversation Automation Solutions, Q3 2022. AI For Revenue Teams. “If FOSTER CITY, Calif.,

B2B Sales 40

B2B Sales B2B Marketing Conversion Forrester 40

Sprout Social

JUNE 26, 2023

Benchmark against competitors: Compare your CX metrics to industry standards to identify if you’re falling short and recognize opportunities to differentiate yourself. Every positive experience fosters loyalty and encourages customers to become brand advocates. You can read more in our guide to learn how to build a winning CX strategy.

Marketing Automation Services 122

Marketing Automation Services Touchpoints Allocation Work Management 122

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. Software that offers advanced features will have AI and machine learning functionality. Tools like RivalIQ and Khoros Marketing perform equally well for several social networks. .

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Sprout Social

MARCH 27, 2024

It involves actively tracking reviews on websites like Google, Yelp and TripAdvisor, as well as social media channels like Facebook, Instagram and X (formerly known as Twitter). Builds customer loyalty Engaging with customer feedback shows you value their opinions. This transparency manages expectations and allows customers to plan.

Work Management 84

Work Management Marketing Management Brand Identity Branding 84

Brandpoint

DECEMBER 3, 2020

As marketers, there’s always going to be a little part of us that relishes the challenge when a wrench gets thrown into our plans, but the events of this last year definitely have tested the limits. We have *got* to put the customer front and center in everything we do as marketers. So what’s an email marketer to do?

Planning 156

Planning Paid Search Agency VALS Allocation 156

Valasys

AUGUST 6, 2019

Prelude: B2B marketing is an ever-evolving field. Marketers need to constantly upgrade their marketing strategies & can’t really settle for stagnant ones. Isn’t B2B marketing tough? Doing it right, doing it effectively & timely should be the mantra for modern B2B marketing. Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45