Content Standard

JUNE 27, 2023

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. Let’s look at some examples you can use for inspiration.

Work Management 88

Work Management Marketing Management Differentiation Education 88

Vision Edge Marketing

APRIL 30, 2024

Beyond short-term gains, these metrics build the foundation for sustainable success—strengthening brand positioning, fueling revenue growth, cultivating customer loyalty through a better customer experience, and delivering a competitive edge. Research supports this assertion. Do you need both metrics?

Lead Scoring 206

Lead Scoring Lead Ranking Brand Identity Branding 206

Hinge Marketing

JANUARY 13, 2020

want to talk to you about 7 Steps to a Differentiated Marketing Strategy. Today, I want to talk about 7 Steps to a Differentiated Marketing Strategy. Now, your second thing is to research the client segments that you’re trying to understand. Research reduces your risk. Position your firm in terms of your expertise.

Differentiation 107

Differentiation Marketing & Strategy Marketing Strategy Video Marketing 107

Heinz Marketing

JANUARY 26, 2023

But I believe that one of the best ways to differentiate yourself from competitors and strategically position yourself in the market is by becoming a “category leader”. Put simply, category leadership refers to the act of positioning yourself as the primary expert or a go-to-resource for community-led ideas and solutions to problems.

Research 92

Research B2B Thought Leadership Thought Leadership Cold Calling 92

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. There are countless examples of social proof online.

Paid Content 349

Paid Content Social Marketing Paid Search Agency Advertising Agencies 349

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. So, for example, if a company has 2,000 followers and is following back 1,600, it would have a social ratio of 1.25 (2000/1600). If it’s a positive mention, acknowledge it. Image credit: CMI.

Enterprise Management 228

Enterprise Management Twitter Marketing Management B2B Marketing 228

ClearVoice

AUGUST 18, 2023

You need to have a well-defined AI positioning statement to navigate the new digital landscape. And that’s where an effective AI positioning statement comes in. Understanding the AI Positioning Statement What is an AI Positioning Statement? So, who are you communicating your AI positioning to?

Positioning 52

Positioning Effectiveness Lead Ranking Advertising Agencies 52

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors. Their number one content challenge?

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Salesforce Marketing Cloud

APRIL 28, 2022

The answer: strong product messaging and positioning. . I’ve been at Salesforce for nearly a decade, and our messaging and positioning have come a long way during that time. Messaging and positioning are often considered the same thing, but they are actually different. Positioning is the internal framework your team uses.

Positioning 98

Positioning Marketing AI Product Ad Building 98

ClearVoice

APRIL 24, 2019

There’s no better time than now to revitalize your brand positioning statement. What is a positioning statement? A positioning statement expresses the essence of a brand with precision. A positioning statement expresses the essence of a brand with precision. What a brand positioning statement is not.

Positioning 79

Positioning Examples Brand Identity Branding 79

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. I was trying to research websites and data points, but I wasn’t getting there fast enough. [AI] Ultimately, it comes down to leading by example. After reading the content brief, the writer starts researching.

Marketing AI 107

Marketing AI Examples Lead Scoring Lead Ranking 107

Vision Edge Marketing

DECEMBER 5, 2023

For example, in the smartphone industry, app developers, device manufacturers, operating system providers, and telecom companies form a complex ecosystem where their success is interlinked. This step often requires conducting research and collecting data. Consider both direct and indirect competitors to get a holistic view.

Jigsaw 199

Jigsaw Lead Ranking Allocation Advertising Agencies 199

Goodish Agency

JANUARY 29, 2021

Before we get started, we need to define what brand positioning is. So, what is brand positioning? Therefore, before we define our brand position, we must first define these 3 things: The what – What are you doing, or what problem are you solving? Merged together they form a brand positioning statement.

Positioning 98

Positioning Brand Identity Branding Enterprise Management 98

Hinge Marketing

AUGUST 7, 2017

Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. That’s where brand positioning comes in. Brand Positioning Defined.

Positioning 97

Positioning Work Management Marketing Management Service 97

Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. Get more out of research .

Differentiation 90

Differentiation Social Media Media Aggregators 90

readwrite

FEBRUARY 8, 2022

Turn a Positive ROI in PPC Advertising. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). So what exactly does it take to turn a positive ROI in PPC advertising and how can you get there even if you don’t have much experience? A Solid Strategy to Turn Your PPC to Positive ROI.

PPC 98

PPC Positioning ROI Advertisements 98

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Televerde

FEBRUARY 1, 2021

Let’s take a look at a few customer-focused marketing examples from other brands to help you get started. . These companies are more interested in developing a mutually beneficial relationship with customers and are positioned to meet their expectations. 4 Stellar Customer-Focused Marketing Examples from Established Brands.

Examples 97

Examples Word of Mouth Branding Brand Identity 97

Vision Edge Marketing

SEPTEMBER 19, 2023

Research by B2B International found that only 14% of B2B companies are truly customer-centric: That is to say, where the customer experience is deeply ingrained in the company culture. Plus, positive customer reviews impact future business.

Enterprise Management 239

Enterprise Management Allocation Customer Satisfaction Lead Ranking 239

Vision Edge Marketing

JANUARY 30, 2024

When you understand the unique challenges and goals of customers, you are better positioned to foster long-term loyalty, expand your footprint within a customer’s organization, and increase share of wallet. This ensures that your products and services remain relevant and competitive in the market.

Work Management 232

Work Management Marketing Management Marketing & Strategy Planning 232

Conductor

FEBRUARY 22, 2022

As companies’ SEO needs grow, so do the number of available SEO positions, the diversity of those positions, and the range of industries hiring SEO professionals. One of the biggest benefits of being an in-house SEO expert is having access to its first-party research and data. Image from Conductor, January 2022. In-House SEO.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Hubspot

MAY 2, 2019

Because they've mastered the art of product differentiation. The product is differentiated from typical direct-to-consumer body care brands by focusing on women first, combatting the pink tax , providing premium products, and making the future brighter for all women. So, how can a differentiation strategy work for your business?

Differentiation 66

Differentiation Product Brand Identity Branding 66

Launch Marketing

MARCH 13, 2024

A successful framework produces coherent and consistent messaging that resonates with target audiences, differentiates your organization from the competition and communicates key value propositions. Product Messaging Differentiates Your Offering Product messaging dives deep into the key value propositions of your products or services.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. How does this kind of market research impact their business? To uncover differentiators.

Studies 94

Studies Research B2B Marketing Brand Identity 94

SendX

JULY 1, 2021

According to a study by Qualtrics , improved customer experience (CX) has an overwhelmingly positive effect on business, with 94% of customers saying they are likely to buy again from a business with “very good” CX. Research shows that 88% of U.S. Testimonials are a great example of implementing VOC data. year-over-year.

Business 354

Business Template Customer Satisfaction Analysis 354

6sense

NOVEMBER 9, 2021

Over two sessions of CMO Coffee Talk last Friday, the author of Obviously Awesome shared a wide variety of use cases, examples and cautionary tales that made it abundantly clear how important crisp, focused product positioning is to your go-to-market success. Positioning = The Ultimate Driving Machine. It’s NOT messaging.

Positioning 48

Positioning Marketing Analytics Tools Marketing & Strategy CMO 48

Webbiquity

MAY 17, 2022

People in the same positions can share tips and tricks rather than get all their information from a training program. Some segments of B2B (for example, restaurant suppliers) have traditionally focused on regional sales, but the transition to the digital world has greatly expanded their footprint in a short time.

Organization 311

Organization B2B B2B Sales Training 311

Marketing Insider Group

JUNE 22, 2020

Quick Takeaways: Research your new target market and their needs. Differentiate your new brand voice from your previous one. That kind of sustained content marketing can differentiate your brand – not only from its competitors but also from its former self. Differentiate Your Brand’s Customer Experience from Its Former Self.

Content Marketing 254

Content Marketing Brand Identity Branding Marketing Agencies 2 254

The Marketing Blender

MAY 13, 2024

For example, a business owner might think they can just hire an accountant or controller when they really need a fractional Chief Financial Officer to help them with revenue growth strategy. For example, at Blender we don’t just “help you determine positioning and what to say” with your marketing.

Marketing Budget 98

Marketing Budget Service B2B Marketing B2B 98

Marketing Insider Group

NOVEMBER 21, 2023

Nintendo, GoPro, and Amazon are great examples of selling solutions, while Kodak, Blockbuster, and Blackberry are cautionary tales. For example, Pepsi is offering even more than quenching thirst. Examples of Successful Solution Selling Rumors of solution selling’s demise were premature. But isn’t solution selling dead?

Product 203

Product Lead Ranking Fulfillment Amazon 203

Content Standard

APRIL 19, 2024

It emphasizes identifying the core question or problem your target audience has, and then positioning your idea, product, or service as the clear answer or solution. 17:12] How to Tackle Differentiation – One of the key challenges in brand marketing is standing out among competitors who are solving similar problems.

Enterprise Management 91

Enterprise Management Design Work Management Brand Identity 91

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. How might you position this expert on your firm’s website?

Service 118

Service Thought Leadership Differentiation High Quality Lead 118

Spiralytics

NOVEMBER 17, 2022

Let’s delve deeper into this topic and look at eight examples of social proof being used to take advantage of this powerful psychological phenomenon. Almost 90% of people start their buyer’s journey by conducting research online. Showcasing positive customer feedback across different channels goes a long way.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Content Standard

APRIL 2, 2019

However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research. Original research for content marketing takes the guesswork out of audience development. Image attribution: Omar Lopez.

Research 105

Research Content Marketing Paid Search Agency Content 105

readwrite

FEBRUARY 8, 2022

Turn a Positive ROI in PPC Advertising Whether you’re running a large, well-established company or a fledgling startup , that’s a pretty sweet setup. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). If you make more money than you spend, you’re in positive ROI territory.

PPC 52

PPC Positioning ROI Advertisements 52

Martech Advisor

FEBRUARY 26, 2020

In this introduction, we define TMA and explain why it’s necessary today; share best practices on how to execute successful TMA campaigns, and give real examples of B2B marketers who get it right. A physical item is more likely to be remembered and create a positive brand experience. Real-world TMA Examples. What is TMA?

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113