Hinge Marketing

JANUARY 13, 2020

want to talk to you about 7 Steps to a Differentiated Marketing Strategy. Today, I want to talk about 7 Steps to a Differentiated Marketing Strategy. Now, your second thing is to research the client segments that you’re trying to understand. Research reduces your risk. So, go to hingeuniversity.com/differentiation.

Differentiation 105

Differentiation Marketing Strategy Marketing & Strategy Video Marketing 105

Contently

OCTOBER 11, 2019

To show you what kind of ambitious stories, tools, and resources are possible, we collected five exceptional examples of healthcare content marketing. This is a great example of building a microsite around a cause. The process of researching and finding treatment can be lonely. J&J | Campaign for Nursing’s Future.

Creativity 167

Creativity Examples Content Marketing Planning 167

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors. Their number one content challenge?

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Heinz Marketing

JANUARY 26, 2023

But I believe that one of the best ways to differentiate yourself from competitors and strategically position yourself in the market is by becoming a “category leader”. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research.

Research 92

Research B2B Thought Leadership Thought Leadership Cold Calling 92

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. So, for example, if a company has 2,000 followers and is following back 1,600, it would have a social ratio of 1.25 (2000/1600). Image credit: CMI. But the average ratio is a stratospheric 411(!),

Enterprise Management 226

Enterprise Management Twitter Marketing Management B2B Marketing 226

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. It’s a differentiator and accelerator. Research and Customer Advocacy.

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. I was trying to research websites and data points, but I wasn’t getting there fast enough. [AI] Ultimately, it comes down to leading by example. After reading the content brief, the writer starts researching.

Marketing AI 109

Marketing AI Examples Lead Scoring Lead Ranking 109

Content Standard

MAY 28, 2021

Whether you’re struggling to differentiate your voice in the marketplace or gain deeper alignment with your audience, the right framework and strategies can help brand marketers cover well-worn topics in ways that are fresh, brand-aligned, and sharply differentiated. Image attribution: Brooke Cagle on Unsplash 3.

Differentiation 88

Differentiation Paid Search Agency Content Marketing Planning 88

Vision Edge Marketing

OCTOBER 23, 2023

In this article, we will delve into the role and attributes of a positioning framework and message map and provide real-world examples to demonstrate its effectiveness. It requires thorough market research to form, validate, and fine-tune your positioning platform. Make sure they choose you. Best Way to Win Hearts & Minds?

Positioning 218

Positioning Best Practices Differentiation Touchpoints 218

Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. Get more out of research .

Differentiation 91

Differentiation Social Media Media Aggregators 91

Vision Edge Marketing

APRIL 30, 2024

For example, iconic brands like Apple and Nike have successfully cultivated emotional bonds with their customers, resulting in unparalleled brand loyalty and advocacy. Research supports this assertion. Similarly, customer value provides essential insights into your customers’ perceptions of your company and your offers.

Lead Scoring 206

Lead Scoring Lead Ranking Brand Identity Branding 206

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 118

Social Media Examples Work Management Media 118

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) To quantify the level of trust, Informa Tech created a "Trust in Marketing Index."

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. One of the most memorable examples I can think of is the “Stratos Project” with skydiver Felix Baumgartner.

Research 118

Research Co-Registration Brand Identity Branding 118

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. There are countless examples of social proof online. Our peers’ choices impact our decisions and actions, according to social proof research. Product research can take a long time.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

Hubspot

MAY 2, 2019

Because they've mastered the art of product differentiation. The product is differentiated from typical direct-to-consumer body care brands by focusing on women first, combatting the pink tax , providing premium products, and making the future brighter for all women. So, how can a differentiation strategy work for your business?

Differentiation 67

Differentiation Product Brand Identity Branding 67

Hinge Marketing

APRIL 7, 2015

A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. However, not all differentiators are created equally. ” 2) Can you prove it?

Differentiation 48

Differentiation Research Bandwidth Marketing Automation Services 48

Televerde

FEBRUARY 1, 2021

Let’s take a look at a few customer-focused marketing examples from other brands to help you get started. . Differentiate yourself more in the marketplace and industry by offering more personalized offerings. 4 Stellar Customer-Focused Marketing Examples from Established Brands. What is Customer-Focused Marketing?

Examples 97

Examples Word of Mouth Brand Identity Branding 97

Vision Edge Marketing

DECEMBER 5, 2023

For example, in the smartphone industry, app developers, device manufacturers, operating system providers, and telecom companies form a complex ecosystem where their success is interlinked. This step often requires conducting research and collecting data. For example, is there a way to leverage a market niche strategy ?

Jigsaw 199

Jigsaw Lead Ranking Allocation Advertising Agencies 199

Zoominfo

JULY 23, 2020

You don’t have an urgent need for the product, and you might still be conducting research on the best version to buy. Maybe you’ll be ready in a week, a month, or a year from now. That being said, a warm lead will probably take action(s) that indicate they are interested.

Differentiation 100

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 100

Circle Studio

MAY 7, 2020

Marketing research plays a crucial role in the implementation of business strategy; and both qualitative and quantitative research have their own unique benefits and considerations. So which type of research is better? The truth is, both types of research are valuable for informing business and marketing decisions.

Research 78

Research Planning Customer Surveys Marketing & Strategy 78

Hinge Marketing

NOVEMBER 27, 2017

Lee Frederiksen explains how to combine the characteristics that separate you from key competitors – your differentiators – to create a powerful competitive advantage for your firm. Transcription: Today, I wanna talk to you about how to make your differentiator stronger. Okay, a reasonable differentiator.

Differentiation 51

Differentiation Video Marketing Course Tips 51

Conductor

FEBRUARY 22, 2022

One of the biggest benefits of being an in-house SEO expert is having access to its first-party research and data. Freelancing at an agency , for example, may require you to accept an assigned title based on the way an SOW was written that included your position. Let’s start with… Who Hires SEO Professionals? In-House SEO.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. How does this kind of market research impact their business? To uncover differentiators.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Hinge Marketing

JANUARY 3, 2018

Once you’ve identified your differentiators, it’s important to validate them with the marketplace. Here are 6 ways to ensure that your website and marketing materials describe, reflect, and prove your differentiators. Today I want to talk about how to support your claims for your differentiators. Supporting your differentiators.

Differentiation 54

Differentiation Paid Search Agency Video Marketing Case Studies 54

Marketing Insider Group

NOVEMBER 6, 2023

As an added bonus, thoroughly researched and valuable content will boost your website’s organic search engine rankings, making your content easy to find even without your ad campaign. For example, if they searched for “animal rescue shelter,” they might expect to land on the about page of an animal shelter in their area.

Paid Search Agency 241

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 241

Top Rank Marketing

FEBRUARY 26, 2024

In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” Again, it comes down to differentiation. 4: Brings creativity to the table.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Ad Agencies Allocation 124

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What are sales plays?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Launch Marketing

MARCH 13, 2024

A successful framework produces coherent and consistent messaging that resonates with target audiences, differentiates your organization from the competition and communicates key value propositions. Product Messaging Differentiates Your Offering Product messaging dives deep into the key value propositions of your products or services.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Hubspot

MAY 25, 2021

We'll cover all the elements that contribute to visual hierarchy and look at good and bad examples. If there is no way to differentiate between the elements, that is considered poor hierarchy. Take this example: On the left, there's a lot much going on. Take this example from Netflix. It's a key player in ct (i.e.,

Design 101

Design Examples Practices Best Practices 101

Content Standard

APRIL 19, 2024

17:12] How to Tackle Differentiation – One of the key challenges in brand marketing is standing out among competitors who are solving similar problems. This differentiation can come from identifying the core elements that make your brand’s solution different and better than others in the market.

Enterprise Management 92

Enterprise Management Design Work Management Brand Identity 92

Content Standard

APRIL 2, 2019

However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research. Original research for content marketing takes the guesswork out of audience development. Image attribution: Omar Lopez.

Research 105

Research Content Marketing Paid Search Agency Content 105

Hubspot

NOVEMBER 1, 2018

It identifies only the primary customer benefits and points of competitive differentiation. This is the time to identify aspects of your product or service that are the primary differentiators from the competition. What differentiates your product or service from the competition. Positioning Statement Examples.

Positioning 99

Positioning Template Examples Amazon 99

Marketing Insider Group

NOVEMBER 21, 2023

Nintendo, GoPro, and Amazon are great examples of selling solutions, while Kodak, Blockbuster, and Blackberry are cautionary tales. For example, Pepsi is offering even more than quenching thirst. Examples of Successful Solution Selling Rumors of solution selling’s demise were premature. But isn’t solution selling dead?

Product 214

Product Lead Ranking Fulfillment Amazon 214

Hubspot

JUNE 1, 2021

Brand Association Examples. Here are a few common brand association examples. If you find that it’s not, you may need to conduct some consumer research and work to create stronger messaging around your brand. This means that brands play a key role in how consumers perceive them. Charmin - Bears, soft, toilet paper.

Positioning 99

Positioning Examples Brand Identity Branding 99