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Social media strategy leaders: Tory Starr


From web producer for American Experience to an editorial and social media lead on The Takeaway, she’s also coached Public Radio International journalists and WGBH employees on how to use social media in their research and reporting. You have led years of professional development programs for WGBH employees. Follow her on Twitter:  @torystarr3. Introduction to the Interview.

Search isn’t about search anymore, it’s about social


Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc. Influencer Outreach. Do it!

Best Twitter Guides, Tips and Tools of 2010


Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it?

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

Things You Can Do to Begin Developing Your Personal Learning Network. This 3:45 second clip from Will Richardson provides great insight into the importance of developing your PLN. 5-Join the microblogging phenomena by reading Tweets at Twitter. Labels: Personal Learning Network , PLN , social networking , twitter. Subscribe via RSS Reader. follow me on Twitter.

Thinking of Starting a Twitter Chat? Read this First.

It's All About Revenue

by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic. If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting. We consulted with the experts and identified 6 elements you need to consider before launching branded Twitter chats. Research = Relevancy. good Twitter chat needs to be relevant.

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Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#&# ) at the start to identify it. Respect.

How Social Media, Content Transform Marketing from Expense to Investment


online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Photo credit: DIY Marketers. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment.

B2B Twitter Reseach Report Uncovers “Secret” to Success


Over the next few posts, I’ll present and expand upon some of their key B2B Twitter Research Report findings. To start, BtoB discovered that: B2B companies who invest in using Twitter for business marketing and use it more frequently, experience greater success and satisfaction with Twitter. Many B2B companies jump into the Twitter water right away. Or Does It? 5.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

Twitter subscribers. Research shows that Pinterest drives more web traffic — and more purchases — than any other social media channel. What is the open rate on an RSS feed? But in the last 10 years there have been three platforms I recognized immediately as powerful — Twitter, Instagram … and Blab. What is the open rate on an RSS feed?

Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Your B2B Marketing Plan Doesn’t Need Twitter. But what if you don’t want to keep ignoring Twitter? The topic tonight is “B2B & Twitter.” Or Does It? Great!

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A Guide to Creating a Thought Leadership Campaign

Digital B2B Marketing

You have been asked to develop a campaign to establish your company as a thought leader and become one of the leading voices within your industry. The blog will increasingly be discovered through search and develop its own audience. As Jamie’s online home, spend the time to develop a blog that is both easy to read and navigate. Develop Social Profiles. Your Turn.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Build a B2B Community? Ron_Hudson : Involve existing customers/clients in product/service improvement/development. Also new business development opportunities.

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The seven R’s of thought leadership

The B2B Research Blog

Five reasons to develop a thought leadership strategy. Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content.  Conducting an exclusive survey is a great tool in this respect, but remember that B2B audiences are likely to be research savvy so settle for nothing less than a reliable, representative and solidly executed piece of work.  Develop a separate brand for your thought leadership programme and a micro-site to call home. . Subscribe and receive new posts by email or RSS.

9 Twitter Tips for B2B Marketing Success

Modern B2B Marketing

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand.

B2B 6

Google is a lying liar that lies


Google is not a thinking thing or thesaurus  – As a direct result of Twitter ‘s success, Google rightfully feels like its results need to be real-time. Google cares very much about site architecture  – All robots and bots would always prefer structure data to the muddy hell known as whatever we like to read, research, and explore as humans. Do it! Do it! Do it!

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How to use social media for B2B

Chris Koch

Trouble is, we’re finding in our research that most companies stop here. Develop a target audience. Offline research and segmentation are important pieces of this effort. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Gather research. Image by HubSpot via Flickr. Engage. Manage.

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10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. Have branded wall paper for your Twitter profile. Have feeds from Facebook and Twitter, an RSS feed from your blog, current YouTube videos, a Google News RSS feed for your company news and press releases, etc.

New York Times: all’s fair in love and marketing


If we had more of a digital-first approach, we would have developed in advance an hour-by-hour plan to expand our package of related content in order to keep readers on our site longer, and attract new ones. quoted Guy Kawasaki’s sage advice in my article,  Tweet like Guy Kawasaki for Twitter success. Our Twitter account is run by the newsroom. Now, it’s everything.

15 Elements Most Successful Blogs Have in Common


If that’s happening on your site, please scrounge up the time (or money) to have a developer look at what’s going on and fix it. These are the buttons with the share counts (except for the darn Twitter button, of course) that appear on each individual blog post’s page. They’re also an important way to develop a community and encourage dialogue. 13) An RSS feed.

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Blogging, social media use skyrocketing at universities

grow - Practical Marketing Solutions

From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. 500 firms and the latest research turns to social media usage trends at four-year accredited collges and universities in the U.S. Eighty-four percent have a school Twitter account (up from 59%) and 66% have a blog (up from 51%).

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.


So for additional support, I have included some of my favorite experts’ tips in the links below: Shannon Paul’s 28 Step How To Develop A Social Media Strategy. Michael has been working in marketing and sales for over 16 years in various roles with companies such as  the Nielsen Company , software start-up  FullTilt , and  International Communications Research (ICR). Or Does It? 5.

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

The next step is in having a short list of resources that can be considered “go to locations” for research, third party perspective, and references in content development. RSS Readers such as Feedly , Digg Reader , or  Hootsuite’s RSS Syndicator. Twitter Lists / Saved Hashtag Searches. There is no escaping it. But guess what? List Management.

How to Manage Your Content Marketing in 30 Minutes a Day


Develop a Process. Sometimes all it takes is a small acknowledgement: These small conversations will go a long way in developing solid relationships with your audience, and your acknowledgment will encourage them to keep engaging and sharing. Dive Into Research. Here are a few tips I'd recommend following to set up your research arsenal. Build a RSS Hub for Content.

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3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. Increased Developer Productivity. Want a simple way to have your corporate blog show measurable results? Offer downloadable content.

Online Display Advertising, Targeting, and Capturing Leads


It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The GDN ad planner assists in researching these placements. The Ad Planner assists in researching placements, topics, interests, and YouTube channels. .

Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? recommend we develop personas and allow users to set preferences. Your B2B Marketing Plan Doesn’t Need Twitter.

How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

How we solved it: Some of the things we did in 2015 to overcome this challenge included leveraging keyword research ( Google Keyword Planner , SEMrush ) and social media ( Buzzsumo , Hashtagify ), examining (and understanding) content appearing in search results, repurposing content, and asking customer questions ( SERPStat , LinkedIn Groups, Quora , Reddit ). Need Content Ideas?

Generating Leads from a Facebook Fan/Business Page Engagement Strategy


Research shows posts with videos and images have higher engagement than non-visual posts.  Below is a sample Welcome tab developed by app maker PageMagix.  Here are some ways to find content to share:  Blogs you subscribe to, Twitter feeds, Google Alerts, YouTube videos, and pages that your firm likes on Facebook.  Facebook and B2B lead generation.  Understand EdgeRank. 

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. Twitter has experimented with Snapchat-stylized doodles and photo editing and in 2015 expanded the character limit via direct messaging.

Three customer insights for your marketing plan

The B2B Research Blog

What does our brand ‘mean’?  To develop and manage a resonant, differentiated brand it’s essential to understand what your brand ‘means’ to the market.  Subscribe and receive new posts by email or RSS. Connect with Andrew on Twitter or Google+. B2B Marketing Magazine column B2B market research Marketing planning Marketing strategySpring.  As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights.  But insights into what exactly?

B2B 15

The 3 P’s of B2B Lead Generation: People, Process, Platforms


The importance of the seller-buyer relationship is mission-critical to a successful sale.  I research and learn from words.  I buy from people.  Business models have a multitude of processes; some macro, and some micro.  A demand generation plan is a process; a lead qualification system is a process; developing a content strategy is a process.  How boring.  Quality people. . Process.

The 3 P’s of B2B Lead Generation: People, Process, Platforms


The importance of the seller-buyer relationship is mission-critical to a successful sale.  I research and learn from words.  I buy from people.  Business models have a multitude of processes; some macro, and some micro.  A demand generation plan is a process; a lead qualification system is a process; developing a content strategy is a process.  How boring.  Quality people. . Process.

5 Ways to Find Your B2B Company’s Online Fans

Social Media B2B

If your B2B company has been diligent in its product research, sales relationship and customer service development, it has developed a core group of fans. Find conversations about your brand using free services such as Kurrently , which tracks keywords on both Twitter and Facebook. If your B2B social media team has already set  up an RSS feed using Twitter’s search engine or specific search term columns in applications such as Hootsuite or Tweetdeck , keep an eye on users who post frequently about your brand. Review your blog comments. Simply ask.

B2B 25

How to Blog Consistently Without Burning Out


It''s also the most efficient self-development and personal growth tactic I am aware of. have a few tactics of my own: Learn to read fast. I got very efficient at reading, especially when it comes to reading industry news. I don''t have time to check RSS feeds: I use my trusted Twitter list to deliver industry news right to me as it happens. Here are mine. 1) Read a lot.

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11 Must-Subscribe Marketing News Blogs and Websites


Subscribe to these blogs and websites via email or add them to your favorite RSS reader to stay on the cutting edge of all things marketing! Marketing Pilgrim ( Subscribe via RSS | Subscribe via Email ): Launched by internet marketing consultant Andy Beal, this blog brings you the latest news, rumors, and reviews of all things related to internet marketing and online advertising. 2.

RSS 11

How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity


Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Use Twitter. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. Add your blog and feed links to blog directories and RSS syndication sites.


Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. Many of these may not be worth it to you and your company but they’re good to keep in mind. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Combine the Power of Twitter and StumbleUpon.

The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

Other Twitter Topics:     Tools for Business Teams       Multiple Account Layering Strategy      More Analytics       Email The Scoopdog Team. find themselves the subject of academic scholarship and book publishing “for the rest of us…” .  Ah… Twitter and Facebook, we knew you when…. Sure, campaign 2008 thrust Twitter on to the public stage, but what else? TopNews. 2009).

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. Develop badges, awards, and general ways bloggers can showcase recommendations.

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011


Noting that will well over 100 million blogs on the web now it can be challenging to stand out, the effervescent Diana Adams shares a list of common mistakes to avoid such as making your RSS button hard to find, posting inconsistently, and failing to respond to reader comments. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Stuart W. Blog SEO.