Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. LinkedIn Live videos appeal to business users on the most popular professional social network.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Convince & Convert

DECEMBER 15, 2023

Your audience is more aware now than ever before and taking every decision after considerable research. Here’s a list of top tips to make the most of your content creation efforts: 7 tried-and-tested tips to leverage social media SEO You need to take basic and advanced actions to secure the top position on social media search results.

Social Media 157

Social Media SEO Cost Per Click Media 157

Hinge Marketing

JUNE 25, 2020

Anyone who has sold professional services knows how complex the business development process can be. Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. What Is Prospect Research and Why Is it so Important?

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Hinge Marketing

DECEMBER 11, 2019

Being confident that you will receive tangible business results is a logical reason to want to work with a company. On the other hand, working with a company that has a “good cultural fit” addresses the desire to feel a certain emotion when working with them. Relationships Between Research and Growth.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Ogilvy recently conducted research on B2B influencers and found that an impressive 75% of B2B marketers are actively using B2B influencer marketing. Influencers. It makes sense.

B2B Marketing 124

B2B Marketing B2B Planning B2B Thought Leadership 124

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. It takes time: researching a prospect’s priorities and pain points, their background, and hopefully time to find an opportunity to create a personal connection.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Biznology

JULY 12, 2017

When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is? LinkedIn marketing and social selling has become a volume play. They’re focused on lead generation even though most leads go nowhere—when the focus should be on prospect development. Please let me know what you decide.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Zoominfo

MAY 12, 2020

They’re attending networking events, following your company on social media, and applying for your open positions. They tend to have in-demand skill sets, a successful work history, and are less likely to be interviewing with other companies. When they are ready to look for a new position, they will remember you.

Network Marketing 278

Network Marketing Positioning Zoominfo Opt-out 278

Hubspot

JANUARY 15, 2020

These five LinkedIn summary templates will help you flesh out your profile in no time flat. LinkedIn Summary Examples for Reps. Not only are stories engaging and memorable, research proves they’re even capable of planting ideas, thoughts, and emotions in your audience’s mind. Download the LinkedIn Story summary template.

Template 87

Template Linkedin Ideal Customer Profiles Effectiveness 87

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. How does this kind of market research impact their business? But what insights do they gain?

Studies 94

Studies Research B2B Marketing Brand Identity 94

Brandpoint

OCTOBER 2, 2019

Liz Koenig is the Social Strategist for IBM Research. She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s social media content strategies. What does an average day look like at work? We work together!

Research 107

Research Ad Building Storytelling Content 107

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Develop Strategic Marketing Objectives. Develop and Invest in Marketing ROI Metrics. Create Visual Content.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

PureB2B

AUGUST 28, 2018

You think you used the right language , prepared for the call, and worked hard on understanding what to offer a particular lead. The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. They need something.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Trade Press Services Newsletter

JANUARY 4, 2024

With that in mind, a positive, professional digital presence is essential to attracting quality buyers. Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. In 2024, most, if not all, B2B buying journeys will start online.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Start by conducting market research to discover what works best for your target audience. Companies that stay ahead of the curve and adapt to the emerging trends and opportunities will be best positioned for success.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Zoominfo

OCTOBER 20, 2021

As the workforce transitioned to working from home, candidates couldn’t get a sense of company culture or what a new organization was like. But as we emerge from the pandemic, more workers appear willing to explore new positions. Review their skills, work history, and the type of content they prefer. Many people stayed put.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147

illumin

MAY 9, 2024

Amidst all of these developments and behaviors, it sheds light on one interesting thing. However, most brands tend to overlook the “why” of things, and if a certain strategy or method is actually working and bringing impact to consumers. Why does a particular advertising campaign work?

Advertisements 52

Advertisements Advertising Brand Identity Branding 52

SmartBug Media

APRIL 1, 2019

LinkedIn is quickly becoming a must-have tool for B2B businesses. In fact, a recent survey found that LinkedIn generates more than 80 percent of a business’s total social media leads. Although the benefits of building a LinkedIn presence are clear, one feature of this robust tool hasn’t always had the best rep—LinkedIn groups.

Linkedin 92

Linkedin Buyer Personas Allocation CAN-SPAM 92

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

sagefrog

APRIL 16, 2024

This is especially important when defining your brand positioning and messaging. Creating Buyer Personas that Work Combining Buyer Personas & the Buyer’s Journey for Effective Marketing What is the B2B Buyer’s Journey? They start researching to understand their problem better and identify possible solutions.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Sprout Social

DECEMBER 5, 2023

The only difference is experience level (most people working in social aren’t entry-level or freelancers). Name: Laurise McMillian Pronouns: She/Her Company: Meta Title: Social Creative Lead of Facebook Bio: Laurise McMillian is a social media expert with 10+ years of experience working for some of media and fashion’s most impressive brands.

Social Media 119

Social Media Paid Search Agency Media Advertising Agencies 119

BenchmarkONE

MAY 4, 2022

One big area is research, and within that sits content testing as a niche discipline. It’s a form of research that allows marketers to find out whether their content is on point. Does their IoT software development resonate with their readers? The steps for developing your test plan. Cloze test . Image source.

Research 62

Research Planning Content Sample 62

SalesIntel

APRIL 24, 2024

Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution. These tools collect data on competitor strategies, market trends, and industry developments.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

SocialPilot

DECEMBER 6, 2023

Write out a plan to help you develop each section and stick to it. It’s not enough to let people know that you’re the King or Queen of something, you actually have to work to make this true. You can use a Facebook analytics tool to see what’s working for you. Mohammed Ali wasn’t the greatest just because he said he was.

Personalization 86

Personalization Brand Identity Branding Tips 86

Go Beyond SEO

FEBRUARY 20, 2023

Here are some effective tips to consider as you begin to develop your firm’s strategy. Gather Industry Data Learn what works and what doesn’t by conducting competitor research. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

accelerate agency

JUNE 3, 2020

There’s a good chance if you are reading this that you have a LinkedIn account. Many people join LinkedIn because they like the idea of a social network for professionals. The only time they might think about LinkedIn is if they get an email telling them that someone’s joined their network. Let’s get started.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. Research indicates that the majority of B2B ads lack memorability and effectiveness.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Sprout Social

APRIL 25, 2024

Starting with a template provides much needed direction so you can jump right into the work that matters. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. When you’re already spread thin, every minute counts.

Social Media 106

Social Media Template Work Management Marketing Management 106

PureB2B

AUGUST 28, 2018

You think you used the right language , prepared for the call, and worked hard on understanding what to offer a particular lead. The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. They need something.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Hinge Marketing

MARCH 1, 2023

From unrelenting sales pitches filling up email inboxes to random weekly LinkedIn connection requests, the average professional is constantly bombarded with content they have no interest in. Legal cases are exploring the strange new world of copyright protection for content that involves AI, and where such hybrid work crosses a line.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. They have the experience and know-how to create messaging campaigns, design creative materials, develop digital solutions, and provide strategic counsel on all your healthcare events. How can they best help with planning and execution?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Salesforce Marketing Cloud

OCTOBER 10, 2023

See how it works What is a sales cycle? It’s what needs to happen before you can ask questions during qualification and discovery (more on these below) and after you’ve done the customer research that guides your prospecting. The sales cycle has seven stages, from customer research to close. Why is a sales cycle important?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Go Beyond SEO

FEBRUARY 20, 2023

Here are some effective tips to consider as you begin to develop your firm’s strategy. Gather Industry Data Learn what works and what doesn’t by conducting competitor research. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

SalesGrape

SEPTEMBER 17, 2023

Better alignment between sales and marketing: By working together towards common goals, sales and marketing teams can improve collaboration and achieve higher conversion rates. Conduct thorough research on each account to gather relevant information about their industry trends, competitors, recent news or events related to the account.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68