KoMarketing Associates

MARCH 23, 2022

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. In addition to implementing an omnichannel strategy, previous research indicates that B2B marketers may be able to gain an edge by utilizing existing data.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research.

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

Convince & Convert

MARCH 5, 2024

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting.

Research 143

Research Loyalty Case Studies Communities 143

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Branding Brand Identity Lead Ranking 156

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. It serves as an umbrella for your company’s positioning, brand, messaging, and content. . Qualitative research clarifies quantitative findings. Stake’s book, Qualitative Research: Studying How Things Work.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Second, per the LeadMD research, buyers don’t expect you to stop marketing. A core conclusion of the research was that B2B marketers need to update their messaging. Nicely done.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Webbiquity

JULY 14, 2020

The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. Previous research found that 59% of employees said they would prefer to work from home at least part of the time even after the pandemic. . Is that still the case?

Research 332

Research Paid Search Agency Case Studies Planning 332

ANNUITAS

MARCH 1, 2023

We have put together this handy position description for you to peruse, and even use in your search. You can download a handy PDF version of this position description here. This Position Description Can Help Your Search appeared first on Annuitas. The post Searching for a Chief Growth Officer for Your Business?

Positioning 130

Positioning Marketing Analytics Tools Enterprise Management Customer Satisfaction 130

ANNUITAS

NOVEMBER 29, 2023

The challenge with the modern B2B CMO role is one of positioning. It also positions the CMO to credibly ascend to a true Chief Growth Officer (CGO). What Can We Do to Re-position the CMO Role? How can we re-position the role of the B2B CMO? All of this begs the question: Is the role of the B2B CMO past its prime?

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Biznology

MARCH 7, 2018

.” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement? Positioning, as Hank points out, is not messaging.

Positioning 160

Positioning Video Marketing Gartner Differentiation 160

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Goodish Agency

JANUARY 29, 2021

Before we get started, we need to define what brand positioning is. So, what is brand positioning? Therefore, before we define our brand position, we must first define these 3 things: The what – What are you doing, or what problem are you solving? Merged together they form a brand positioning statement.

Positioning 98

Positioning Brand Identity Branding Enterprise Management 98

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Vendors subscribe in the hopes of being favorably portrayed within a research report. There are problems with this model.

Enterprise Management 109

Enterprise Management Consulting Work Management Marketing Management 109

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

KoMarketing Associates

JULY 28, 2020

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies. However, previous research suggests that they do not always have the “cleanest” data to utilize on an as-needed basis.

Positioning 157

Positioning Analytics Generation Work Management 157

ClearVoice

AUGUST 18, 2023

You need to have a well-defined AI positioning statement to navigate the new digital landscape. And that’s where an effective AI positioning statement comes in. Understanding the AI Positioning Statement What is an AI Positioning Statement? So, who are you communicating your AI positioning to?

Positioning 52

Positioning Effectiveness Lead Ranking Advertising Agencies 52

Heinz Marketing

JANUARY 26, 2023

But I believe that one of the best ways to differentiate yourself from competitors and strategically position yourself in the market is by becoming a “category leader”. Put simply, category leadership refers to the act of positioning yourself as the primary expert or a go-to-resource for community-led ideas and solutions to problems.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Webbiquity

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” It’s the digital media equivalent of flying blind.

Positioning 222

Positioning Branding Brand Identity Peer-to-peer 222

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. If it’s a positive mention, acknowledge it. And yet… During this study, every account was mentioned (positively) at least twice. Image credit: CMI. Watch for mentions of your brand.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Salesforce Marketing Cloud

APRIL 28, 2022

The answer: strong product messaging and positioning. . I’ve been at Salesforce for nearly a decade, and our messaging and positioning have come a long way during that time. Messaging and positioning are often considered the same thing, but they are actually different. Positioning is the internal framework your team uses.

Positioning 98

Positioning Marketing AI Product Ad Building 98

KoMarketing Associates

DECEMBER 16, 2020

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. In the coming months, previous research indicates that marketers will be increasingly turning to analytics to achieve their primary objectives. Marketing with Analytics for the Future.

Analytics 172

Analytics Positioning Gartner Forrester 172

Metadata

MAY 19, 2021

The reason most campaigns fail is because of a weak (or non-existent ) positioning and messaging strategy behind it. But here’s the good news: if you get your positioning and messaging down, you have a lot less to fear with campaign flops. No positioning and messaging? Weak positioning and messaging is a serious problem.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Lead Scoring 111

Hubspot

OCTOBER 29, 2020

This is where segmentation, targeting, and positioning come into play. Let’s unpack each part of the segmentation-targeting-positioning model. Given the vast number of pet owners in the city, they need to segment their audience into smaller groups to better understand how to position their services. Positioning.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. The real importance of research in business growth. In short, primary research will help you grow your firm. Not sure you agree?

Research 150

Research Service Planning B2B Thought Leadership 150

Hinge Marketing

SEPTEMBER 14, 2022

About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% in 2020 to 14.6% Several factors may drive this rise.

Research 114

Research Service Budget Programs Social Media 114

SEMrush

JUNE 28, 2021

VBBP, or a value-based brand perception framework, is a great strategy for streamlining your company‘s branding and brand positioning. Learn more about it here.

Positioning 114

Positioning Brand Identity Branding Marketing & Strategy 114

Hinge Marketing

NOVEMBER 9, 2022

About the Research. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry. So be sure to clearly communicate the value you deliver to your government clients and describe the positive impact you’ve made.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 194

Relevance Research Opinions Content 194

Martech

JANUARY 5, 2023

The topics could be trainings on different tools, or presenting research on trends in the industry, or a retrospective of a successful project you’ve accomplished. The post Position marketing ops as a strategic partner: A New Year’s resolution appeared first on MarTech. Get MarTech! In your inbox. Processing.

Advertising Agencies 105

Advertising Agencies Positioning Planning Work Management 105

Heinz Marketing

JUNE 29, 2022

Click here to access the full research report. Today’s buyers are doing more independent research than ever before. Preparing buyer-facing teams to exceed buyers’ expectations, have value-based conversations, and personalize the most relevant content for buyers have direct correlations with positive revenue growth.

Buy 91

Buy Research Correlation Training 91

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Genroe

JULY 5, 2022

Over the past few years, I have come across all sorts of research on Net Promoter Score. Some of it positive and some of it negative, but never in the same place or easy to access. Typically, organisations only link to the research that supports their case. So I thought that it would be a […].

Promotion 98

Promotion Research Paid Search Agency B2B Marketing 98

Hubspot

JUNE 1, 2021

Learn what makes up a brand association and how to build a positive one. It also signifies that if the association with your brand isn’t particularly positive, you have the potential to change it. The hope is that the associations made with your brand are both accurate and positive. Brand assets, such as logo and colors.

Positioning 97

Positioning Examples Branding Brand Identity 97

Search Engine Journal

OCTOBER 12, 2022

Research on 150,000 apparel related search queries uncovers startling changes in Google SERPs with positive implications for ecommerce. The post Research On 150,000 Product Queries Reveals Changes in Google SERPs appeared first on Search Engine Journal.

SERP 105

SERP Research Google Product 105

Valasys

APRIL 11, 2024

Initially, they’ll evaluate 56 key ICT job roles to determine their adaptability to newly emerging positions. By analyzing job postings and required skills, researchers assess AI’s impact on specific ICT functions and their evolving job responsibilities. A Big Data and Industry Expertise-Driven Strategy can be leveraged.

Marketing AI 40

Marketing AI Research Digital Transformation Class 40

readwrite

FEBRUARY 8, 2022

Turn a Positive ROI in PPC Advertising. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). So what exactly does it take to turn a positive ROI in PPC advertising and how can you get there even if you don’t have much experience? A Solid Strategy to Turn Your PPC to Positive ROI.

PPC 98

PPC Positioning ROI Advertisements 98