The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. These could include LinkedIn, email marketing, content marketing, or SEO. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Marketing Insider Group

JUNE 14, 2021

87% of video marketers say video gives them a positive return on investment. Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. Instagram can be a brilliant place to advertise and market to higher-earning demographics.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

Only B2B

OCTOBER 26, 2023

Recent research has shown that businesses leveraging segmented campaigns have enjoyed an astonishing 760% increase in revenue. Research indicates that personalized content leads to a remarkable 42% higher conversion rate. The effective utilization of platforms like LinkedIn, Twitter, and Facebook can yield substantial dividends.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

KoMarketing Associates

SEPTEMBER 16, 2020

It may also help you find a positive path forward at a time when there is so much uncertainty. It will help you avoid the worst mistakes marketers make with ABM, while also positioning your ABM program for success. . So consider Sales an essential element of your ABM program as you get started with account-based marketing.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. By providing valuable content and solutions to our target audience’s challenges, we can effectively capture their interest and guide them through the sales funnel.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Content Standard

OCTOBER 8, 2019

And with retargeting added to the mix—one of the most powerful LinkedIn ad targeting tactics —brands can better reach people who’ve engaged with their content or ads but have not yet converted, as well as those who are already in the sales process. Here’s how to target LinkedIn ads to drive conversions and build your audience.

Linkedin 49

Linkedin Tactics Paid Search Agency Ads 49

Sprout Social

OCTOBER 19, 2023

Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity. Competitor monitoring is another AI use case in marketing, important for 92% of business leaders in 2024 per the report, to improve brand positioning.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Strategy 124

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone.

SERP 295

SERP Features Google Top of Funnel 295

Lake One

MAY 16, 2019

Inbound marketers do their diligence developing buyer personas; cultivating content plans informed by keyword research throughout the buyer’s journey designed to attract and convert B2B leads. Here’s the deal: it’s not that the inbound research is necessarily wrong. If you sell B2B, you should already consider LinkedIn marketing.

Lead Gen 40

Lead Gen Linkedin Top of Funnel Budget Programs 40

KoMarketing Associates

APRIL 7, 2021

Along the way we’ll explain the research that prompted these recommendations. But recent research from DemandGen will show you exactly how B2B buyers would like to have content organized: Use personas. This is a best practice borrowed from content marketing, but it is mission-critical for a B2B demand generation funnel.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Zoominfo

AUGUST 3, 2022

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

SmarkLabs

JUNE 13, 2022

If you need more insights, look to 3rd party resources such as LinkedIn or online job boards where you can pull information from job listings matching your customer profiles. The goal of the content associated with your website, emails, and social media is to advance buyers through the sales and marketing funnel. Sales Qualified Lead

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SalesIntel

MARCH 14, 2023

Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. LinkedIn Business Directories and Listings Data Intelligence Tools Buying a List That said, you must choose the most reliable data source. Optimize Your Ad Targeting Advertising based on assumptions is hard.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

SalesGrape

NOVEMBER 3, 2023

Moreover, social media allows for precise targeting capabilities that traditional advertising methods lack. Platforms like Facebook and LinkedIn offer advanced targeting options based on demographics, interests, behaviors, and more. It is crucial to identify which platforms align best with your target audience and industry niche.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Directive Agency

OCTOBER 2, 2019

One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Waiting for your ideal customer to discover you is not a powerful position to be in, nor a successful one. This can depend on your advertising goal.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Sharpspring

MARCH 31, 2022

Top-of-funnel advertising and cold outreach are expensive — and can harm the brand’s reputation if done incorrectly. If the marketer contacts someone who is not in a position to make a deal, they’ve wasted time and resources. Market position. While this approach can work, it’s also ripe for error. Number of employees.

Account Based Marketing 86

Account Based Marketing Sales Qualified Leads Ideal Customer Profiles Lead Ranking 86

Top Rank Marketing

AUGUST 30, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Expectations are everything. Also, always be kind.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

ConvertKit

JUNE 21, 2021

Pro tip: Further along our product launch timeline, you’re going to pick advertising channels to focus your efforts on. While speaking to your potential customers, ask them where they hang out online so you know the best advertising channels! Create your messaging and positioning. How will you position your product?

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Martech

NOVEMBER 17, 2021

We need to sustain our budget, so we had to find a way to bring prospects into the funnel and stay engaged with them throughout the journey.”. But just because they were getting positive responses from prospects who clicked through didn’t mean they’d react to the campaign in the same way. Persona-specific and personalized ads.

Advertising Channels 113

Advertising Channels Campaigns Merchandising Optimization 113

Zoominfo

OCTOBER 22, 2021

You’ll even see sales rep positions advertised online under the title of “business development representative.” More experienced or specialized business development professionals may fulfill duties as diverse as developing corporate partnerships and carrying out in-depth research into new market segments. What is Sales?

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

JANUARY 11, 2021

Like the buyer’s journey , which is more flywheel than a traditional funnel, the customer might touch each stage multiple times. Awareness Stage: Grab (and Keep) the Prospect’s Attention The first thing the B2B buyer will do after identifying that they need to solve a business problem is to jump online and start researching options.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

Like the buyer’s journey, which is more flywheel than a traditional funnel, the customer might touch each stage multiple times. The first thing the B2B buyer will do after identifying that they need to solve a business problem is to jump online and start researching options. Awareness Stage: Grab (and Keep) the Prospect’s Attention.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

AUGUST 26, 2021

You’ll even see sales rep positions advertised online under the title of “business development representative.” More experienced or specialized business development professionals may fulfill duties as diverse as developing corporate partnerships and carrying out in-depth research into new market segments. Strong Research Skills.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Hinge Marketing

MAY 23, 2019

For many, the ultimate goal is to help increase/improve opportunity engagement throughout their funnels or pipelines. According to a study from the Hinge Research Institute , Inside the Buyer’s Brain, Second Edition , the use of referrals as a search method has dropped by 15 over the last few years. They do research on everything.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online.

Buying Cycle 90

Buying Cycle Intent Ideal Customer Profiles Planning 90

Crimson Marketing

AUGUST 4, 2015

Below are five ways to boost your B2B Marketing into overdrive: Step 1 – Take a “Full Funnel” Approach. You also have to focus on filling your funnel. In other words, make sure you keep the top of your funnel filled, so that in the upcoming quarters you have deals in the pipe that you can more readily close.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

DemandBase

MARCH 23, 2020

After only a couple of weeks, LinkedIn, Twitter and other channels are rife with examples of poorly worded or poorly timed campaigns. Or maybe it just positions you as a thoughtful leader during difficult times. Now more than ever, we can’t afford to have leaks in the funnel. More guiding, less selling. It’s that simple.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

ClearVoice

DECEMBER 8, 2020

Through a lot of research, direct conversations with platform representatives, and years of overseeing and managing a social media department with various brands across many industries, I am here to help bring clarity (and hopefully peace of mind) to some major tips shared while either confirming or demystifying the claims.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Ledger Bennett

MAY 20, 2020

Using a combination of external research and internal analysis of our trends across the Ledger Bennet client base, here’s a snapshot of the current state of media spend and the opportunities arising from this shift. On LinkedIn likes and shares have increased massively. Bottom of the funnel activity and conversion is reduced.

Cost per Acquisition 52

Cost per Acquisition Paid Content Top of Funnel CPA 52

Ledger Bennett

MAY 20, 2020

Using a combination of external research and internal analysis of our trends across the Ledger Bennet client base, here’s a snapshot of the current state of media spend and the opportunities arising from this shift. On LinkedIn likes and shares have increased massively. Bottom of the funnel activity and conversion is reduced.

Cost per Acquisition 52

Cost per Acquisition Paid Content Top of Funnel CPA 52

Top Rank Marketing

JULY 17, 2023

The folks at The B2B Institute at LinkedIn joined forces with a data analysis company called System1 to analyze 1700+ B2B ads. Let’s keep it positive: There’s plenty of room for improvement! Creativity lets you live rent-free in your future buyers’ heads Creative top-of-funnel ads are a direct investment in future income.

Creativity 52

Creativity B2B Marketing B2B Paid Search Agency 52

Webbiquity

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. We want programmatic advertising—even if we’re not sure what that is. The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed. LinkedIn Pulse ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time. The reality is this couldn’t be further from the truth.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Oktopost

NOVEMBER 16, 2023

Their research and engagement can turn into precious data for your business. So, while the high-level metric could look positive, the sentiment analysis at this step provides crucial context. Visually representing data through bar charts, line graphs, or funnels turns complex data into easy-to-understand formats.

Analysis 71

Analysis Budget Programs Social Media Allocation 71

The Marketing Blender

MAY 4, 2021

One action involves a prospect researching a need; thus, they sign up for a webinar or download a piece of content as an example. Once you have identified the key metrics for each level of your funnel, take a look at each ratio with a wide lens. Advertising. These are called “marketing qualified leads” or MQLs.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97