Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). One of the coolest things is that telling these stories will not only help your company’s bottom line—it’ll help the world, too.

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Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. She’s a highly-regarded marketing leader, and she totally gets why storytelling matters. Storytelling Eclipses Promotion.

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Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading!

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Oktopost

FEBRUARY 2, 2022

CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads and so much more!! Episode Summary.

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Contently

FEBRUARY 8, 2022

Customers understand products as the end user, not as the designer or product developer. Having those videos on YouTube can also help you rank for certain keywords. Make it a pleasant emotion and a raving review that can help inspire your next marketing campaign. You show up in the SERP.

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ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

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Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. However, story-telling in branding and content marketing is a powerful tool that may help. What Is Storytelling? Why Is Storytelling an Integral Part?

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Trade Press Services

OCTOBER 16, 2023

That secret ingredient is brand storytelling. Storytelling by definition is “the vivid description of ideas, beliefs, personal experiences, and life lessons through stories or narratives that evoke powerful emotions and insights.” Storytelling helps us connect and identify with the world around us. Follow a story arc.

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The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

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B2B Digital Marketer

MAY 11, 2023

Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Kate shares her insights on developing an authentic branding approach that encourages sales and marketing teams to work collaboratively.

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Contently

JULY 10, 2019

Modern” digital PR was developed in order to start a more active, valuable and ongoing conversation between brands and the public , and to do that, you need compelling content. Cue data storytelling. The Rise of Data Storytelling. The Impact of Data Storytelling.

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Trade Press Services Newsletter

MARCH 7, 2024

A published book enables authors to be seen as thought leaders in their fields, which can help grow their client base, expand their social media following, and create greater awareness of their products and/or brands through multiple media outlets. Revenue, however, is not the only benefit.

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Sage Marketing

APRIL 4, 2023

Jerome Bruner, one of the most influential psychologists of the 21st century, found that we are 20 times more likely to remember a fact when it has been wrapped in a story, s imply because a story triggers our emotions, helps us relate, and infuses an emotional connection. Storytelling is hardly a new phenomenon.

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Sage Marketing

APRIL 4, 2023

Jerome Bruner, one of the most influential psychologists of the 21st century, found that we are 20 times more likely to remember a fact when it has been wrapped in a story, s imply because a story triggers our emotions, helps us relate, and infuses an emotional connection. Storytelling is hardly a new phenomenon.

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Storytelling Creativity Paid Search Agency Companies 52

LeanData

FEBRUARY 8, 2023

Everyone remembers good storytellers. Telling a story is one of the best ways to help buyers understand what your company does. Telling a story is one of the best ways to help buyers understand what your company does. It also helps them relate to people who have been really successful with your product.

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Heinz Marketing

JULY 23, 2022

The Power of Storytelling in B2B Marketing. In this article, Paul Cash and James Trezona explore how storytelling fits into B2B marketing and how leaders in this space might utilize its unique powers. ” Help Your Sellers Secure Hard-To-Get-Meetings. The authors note: “Innovation partnerships offer many advantages.

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ClearVoice

MARCH 29, 2022

While your business may not include magic carpets, iridescent dragons, or seven sprightly dwarves, the storytelling elements found in fictional tales are just as engaging and influential when incorporating storytelling in your business’ content marketing. What are the Elements of Great Storytelling in Content Marketing?

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Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

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Integrated B2B

MAY 28, 2019

In Denmark, small- to medium- sized B2B companies are emerging as sustainability superheroes through storytelling. In a market where the Sustainable Development Goals are hot, how can companies use storytelling to gain a competitive edge and bolster partnerships? Sustainability storytelling step by step.

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Contently

JUNE 29, 2021

These folks help us tell stories and tell them right.” In response to the pandemic, Westbrook and her team developed the Recovering Together Series in April 2020. ” One thing Westbrook appreciates is the way Contently has helped Dell Perspectives take their storytelling ambitions to new heights.

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Content4Demand

APRIL 24, 2020

Jenny Coppola notes that nearly two million years passed between the time the first humans developed speech and they began to write. Stories Help B2B Buyers Connect Emotionally with Your Brand Narrative increases activity in certain areas of the brain. That’s why emotions play a big role in storytelling.

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Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Product marketing is where sales, marketing, and product development overlap. Successful product marketing will help your business stand out against competitors, connect deeply with consumers, boost revenue, and build a loyal customer base. Quick Takeaways.

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xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. xiQ Helps You Tell Your Story. The post ABM and the Art of Storytelling appeared first on xiQ inc.

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Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting? Humans have always relied on storytelling to pass down information.

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Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

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Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. 3) Storytelling is “the new copywriting,”.

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Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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ClickDimensions

APRIL 22, 2021

It also ignores that storytelling is an integral part of our cultures and humanity. Data storytelling is no different. What is data storytelling? What is data storytelling? Researchers believe storytelling became part of our culture even before language was fully developed. Marketing dashboards can help.

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Marketing Insider Group

DECEMBER 29, 2020

Marketers should capitalize on the opportunity to develop real relationships with customers. So much “normality” has spiraled out of control that it’s challenging to know where to turn for helpful advice, truth, direction, and empathy. If you’re already respected, they’ll trust your recommendation and appreciate the help.

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DotDigital

NOVEMBER 12, 2021

As a content marketer, brand storytelling is at the heart of everything I do – but even for me, churning out new work can lead to these messages being forgotten. What’s more, they’re memorable – and that’s why they’re the perfect inspiration for brand storytelling. What is brand storytelling? Why is brand storytelling important?

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Marketing Insider Group

MARCH 21, 2023

Here’s 11 of our favorite content marketing TED talks to help shed light on how you can take your own marketing efforts to the next level. How Physics Helps Me In Marketing By Dan Cobley Video Source: TED In this TED talk, Dan Cobley, former Chief Marketing Officer at Google, argues that physics and marketing have a lot in common.

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Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

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PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

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DiscoverOrg

MARCH 25, 2016

In a parent/teacher conference for my second-grade daughter, I learned that an important skill for a developing reader is the power to visualize, or the ability to have a running picture in your mind as you read along. See How an Org Chart Can Help You Avoid the Time Trap & Focus Your Efforts Sample our Org Charts!

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xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. xiQ Helps You Tell Your Story. The post ABM and the Art of Storytelling appeared first on xiQ inc.

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EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

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Heinz Marketing

JANUARY 18, 2020

Why Business Storytelling is a Necessary Tool for 2020 and Beyond. Everyone knows by now that they should be incorporating storytelling in their business strategies, but how exactly do you do that? Here are some steps to help your videos score more leads. How To Graduate from Sales Development Rep to Account Executive.

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