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Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

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How to Use Email & SMS Marketing Strategies in Tandem

SmartBug Media

Email marketing is the most tried-and-true channel used by e-commerce marketers to retain customers, develop relationships, and deliver personalized content for audiences in each stage of the customer journey. To understand how to develop strategies that combine the two channels, let’s first go over the individual utility of each channel.

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Benefits of using SMS Marketing for the Nonprofits

ClickDimensions

In this SMS Guide for NGOs, you will learn about the benefits of SMS marketing for nonprofits. This includes how to use SMS campaigns to organize volunteers and promote your services. Sending a customized SMS is an excellent way of helping them focus on their mission and collaborate with your nonprofit organization.

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Summer Sales Email and SMS Marketing Examples to Drive Engagement

SmartBug Media

Using email and SMS as vehicles for your product and sales offerings, you can develop campaigns that boost revenue and—more importantly—drive engagement so that you can nurture those customers into retained customers. Vacation Prep Campaigns Segmentation is your best friend when it comes to email and SMS marketing.

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Getting Ahead of the Curve with SMS Marketing

SmartBug Media

You’re in luck: SMS marketing may be the answer. In this article, we’re touching base with Navin Jain, Strategic Account Executive for SMS at Klaviyo, to talk about the benefits of SMS marketing. Is SMS Marketing Right for Your Brand? Nowadays, it seems like SMS is driving that B2C relationship.

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Crisis Communication Strategies: Navigating Challenges with Email & SMS

Vision6

This article will explore what a crisis communication plan entails, how you can integrate email and SMS into your crisis communication strategies, and how you can leverage the Vision6 platform to do so, with real-life examples. Let’s see how proper crisis communication can help you avoid disaster. What is crisis communication?

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List Growth Strategies to Gain Revenue from Your E-Commerce Email & SMS Efforts

SmartBug Media

Email and SMS messaging are personal channels that make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers and encourage them to take action. Each email and SMS subscriber is worth a certain amount of revenue, and that amount can be substantial if you run your campaigns right.

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