Wikipedia Management for Dummies
FEBRUARY 10, 2015
While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. How To Manage Your Wikipedia Page from Chris Abraham.
Personal knowledge management - Wikipedia, the free encyclopedia
Buzz Marketing for Technology
JUNE 27, 2008
From Wikipedia, the free encyclopedia. Connections to Organizations and Groups. 3 PKM Skills. While the focus is the individual, the goal of PKM is to enable individuals to operate better in both formal organizations and in looser work groupings. They need processes and tools by which they can evaluate what they know in a given situation, and then seek out ways to fill the gaps when needed. edit ] Connections to Organizations and Groups. Coordination, synchronization , experimentation , cooperation , and design. About Wikipedia. About Wikipedia.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
What’s the best process for developing a social media marketing plan? Amy Porterfield outlines a “three-step plan designed to help you develop an effective, streamlined road map for social media success,” beginning with an assessment of where you are at today and working through ongoing monitoring, measurement and continual improvement. by MarketingProfs. Get a dog.
Houzz: New Marketing Tool for the Building Construction and Design Industries
MARCH 29, 2012
What makes that process even better is when my research results in a discovery that either helps us achieve our goals internally, or that might help our clients to achieve their marketing goals. Houzz is Web site that brings together architects, designers, builders, contractors and the people who are interested in their services. This is precisely what happened to me this week.
12 myths vs. reality on Search Engine Optimization (SEO)
MARCH 25, 2013
Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. This process was quickly spammed to death.
Enterprise gamification is a spoon full of sugar
JUNE 16, 2015
According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. Edutainment. It’s torture. AMPer ? Like this post?
Turn B2B Buying Into a Social Experience
MAY 5, 2011
Image via Wikipedia. The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least. By doing so, a B2B organization can learn about the potential interactions social buyers desire that make up the entire social experience. That is, until now.
Link-Builders versus Content Marketers
NOVEMBER 19, 2013
Circa 2014, organic search engine optimization is going to need both link-building and content marketing strategies and tactics in order to get, and keep, Google’s attention. Google is becoming a Turing test for organic search. Batch process and blind watchmaker versus the messy expansions and contractions so indicative of human creativity. And self-promotion.
Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.
APRIL 19, 2012
Target (Photo credit: Wikipedia). I am a big baseball fan and a one-time want to be pitcher. Lead generation today is becoming the art and science of targeting. A problem facing organizations today is getting a handle on who to target and where to target. Quantitatively, we are seeing through various studies and reports that buyers are engaged in the buying process differently.
5 Essential Functions for Every B2B Website
MAY 29, 2013
Photo credit: Wikipedia. “If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. Treat that data as an inquiry, and run it through your normal qualification and nurturing process. But what kind of functionality does your B2B website really need?
The New Social Buyer Ecosystem
JULY 24, 2011
Image via Wikipedia. It really is an ongoing almost never ending process of staying on top of the challenges you have and knowing what’s out there." Content Marketing: “The term, content marketing, I am seeing here and there. New platforms such as Jive are influencing the way organizations work and migrate towards being a social business.
Your website sucks
DECEMBER 17, 2013
They produce swipeable, tablet-optimized sites and make sure that brands that retain Unison for design, branding, development, and strategy are universally-accessible. And not just process or relationships or narrative but also the language of what you do. People have their own processes—just give them all the tools they need. Maybe you’re an artist or designer.
Use Buyer Personas to Segment by Buying Behavior
MAY 11, 2011
Image via Wikipedia. This may have been just fine – that is – until buyers have become fairly self-directed in the buying process as well as enabled by the Internet and social technologies. Another key area buyer persona research can help with is the changing nature of multiple decision-makers and multiple complexities in the buying process.
Buyer Interaction Shapes Buyer Experience Design
OCTOBER 25, 2010
Image via Wikipedia. Many of today’s modern movements related to experience design, social media, and digital engagement have in their DNA at least a molecule of interactionist theory. What this interaction model does recognize is the complexity of the buying decision and the process by which buyers seek to mitigate risks associated with multi-faceted solutions.
Reinvent B2B Sales With Buyer Personas
MAY 12, 2011
Image via Wikipedia. Professionals in B2B Sales must feel like they under assault from the constant dire predictions of outright dissolution in organizations as well as the constant pressure to squeeze more revenue out of the pipeline. Buyer Persona Development can be a process and means for B2B Sales to reinvent itself. Who are they?
Why it takes time to see SEO results
JULY 18, 2013
Photo credit: Wikipedia. If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. Organic Search Google Search engine optimization Search engine results page Web Design and Development Web search engine Website It’s a marathon and not a sprint, which means it can take time to see the results of your efforts.
Social Buyerology: Listening to the Social Buyer
JUNE 1, 2011
Image via Wikipedia. In this third installment, we look at how Social Buyerology can be designed to listen to revealing insights about the social buyer. One of the first premises of Social Buyerology is that it must reside within a social organization. How Ready is Your Organization for the New Social Buyer Persona? Behavioral Listening.
Importance of Context to Understanding the New Social Buyer Persona
APRIL 17, 2011
Image via Wikipedia. Since the mid-1990’s, the meaning of context was extended to focus on the understanding of user interactions in design settings which led to personas being a means for communicating contextually-based user behaviors. This has been the case most prominently in the area of user-centered design. What is Context? Related articles.
Are Your Marketing and Sales Systems Broken?
APRIL 16, 2012
Everything Is Broken (Photo credit: Wikipedia). Technology enables systems and processes. What I am specifically referring to is that companies have built-in systems and processes that have been in existence for years and may not have undergone a serious overhaul in many years. Buyer Designed Systems. There is a struggle to execute. Based on Knowledge of the Buyer.
Using Context for Social Buyer Persona Strategy
APRIL 20, 2011
Image via Wikipedia. Context provides the avenue for organizations to obtain an outside-in perspective. Two recent articles I wrote, The Design of Content Marketing and Informing Content Strategy with Buyer Persona Development , cover the profound impact the aspect of knowledge has on content strategy. Environments. Knowledge. Goals.
Klout overhauls its business model, but does it answer its critics?
grow - Practical Marketing Solutions
AUGUST 14, 2012
Klout announced a radical overhaul to its scoring system, site design, and score transparency. New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries. The company is providing slightly more consideration in its algorithm to what Klout calls the “real world” influence of LinkedIn and Wikipedia. But what is the real impact?
Social Media Strategy Map: How To Find Your Way
SEPTEMBER 14, 2010
Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social Business initiatives within your organizations. For those who are curious, a Strategy Map is "a diagram that is used to document the primary strategic goals being pursued by an organization or management team. Each takes a different approach.
Eric Got Me Thinking About The Next Buyer Revolution
FEBRUARY 7, 2012
Image via Wikipedia. Organization Infrastructure. Buyers realizing that they were going to identify themselves in the process. I hear the “but, but – we have a website” cries out there. Image via Wikipedia. This comment really got me thinking. Many businesses still have not adapted their organizational structure and operations to an anonymous environment.
Why Website Optimization Trumps Search Engine Optimization
The Forward Observer
AUGUST 25, 2014
According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. Answer their questions and then guide them to the next logical step in their research phase (and your sales process). Here’s how to do it. But they are different.
Predictive Buyer Modeling Is Changing the Future of B2B
JANUARY 30, 2012
Image via Wikipedia. What matters in today’s B2B climate is having the ability to predict multiple scenarios and more importantly – multiple buying scenarios that will shape the organization’s marketing, sales, product, content, and social strategies. For some B2B organizations, jumping into full blown predictive analytics can be an expensive proposition. Follow @tonyzambito.
Is Parallax to Blame for Poor SEO?
JULY 21, 2014
That''s the first thing I thought when I first saw a site with parallax design. From a design perspective, parallax looks pretty good. But there''s been some chatter about the downsides of parallax web design from a marketing perspective. How Parallax Design Works. Here are several arguments marketers have made against parallax design. What About Mobile?
Knowledge as a service: people as a “de facto” Enterprise Service Bus
OCTOBER 9, 2014
A question I often hear when speaking about how social collaboration technologies can make us all more productive is: if the organization becomes more productive, wouldn’t that make workers superfluous? The more I see how the evolution of Social Business software plays out in large organizations, the more I’m convinced that the opposite is true.
Predictions for B2B digital marketing in 2013
DECEMBER 26, 2012
Photo credit: Wikipedia. But now, EO has turned its Facebook page into an effective environment for engaging these guys, with weekly “Geeky Friday” offers, and the enormously popular Zombie Apocalypse Survival Guide at Halloween, where engineers were invited to design zombie blasting tools using Edmund products. encourage readers to add their own. . More and better content.
Content Marketing and Sales Enablement Must Get Married
MAY 8, 2011
Image via Wikipedia. This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate. We all can admit that what the misalignment amounts to can be cultural differences related to how groups operate and what their specific agenda is for an organization.
Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform
Customer Experience Matrix
MAY 3, 2013
Provenir is organized around process flows, which cover a particular task such as reacting to a Web site visit. Users define each process by building a flow chart, or, as the cool kids call them today, a graph.** These can trigger process flows that can retweet a message, send a direct Twitter message to the poster, or respond through another channel.
Should I Hire an Agency? The Impact on Scalability
MARCH 28, 2016
With an in-house hire, you achieve long-term dependability as well as significantly more control of the entire marketing process. Finally, the odds of your specialist having passion for and dedication to your organization are exponentially higher if they are in-house. Standardized processes. Should I invest in my internal team or hire an agency? It’s a perennial question.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Erin Everhart deconstructs Google’s announcement late last summer than SSL may impact organic search rankings. SEO is user experience and design. Does it use responsive design? As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” Image credit: Stone Temple Consulting. Guides to SEO for Beginners.
B2B Imperative: Reinvent the Sales Experience
DECEMBER 12, 2010
Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations. For the past thirty to forty years, sales have focused on relationship building, methodology, and processes. Sales management has become defined primarily by implementing and enforcing methodology and processes.
Mi6 Quick Tip #1
MI6 Marketing Agency
JANUARY 26, 2011
Wikipedia definition ]. Flickr is a good tool to use to organize your photos. Mi6 briefing – see slide the role events play in the buying process. Please connect with us if you’d like to learn more about designing and producing a cool event for your company. Using Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Do you take photos at your events? Pictures help people visualize what the event was like and if they attended what the experience was like. Real World Example: Silicon Halton. To Consider. Tweet.
Macro Trends Transforming the Buyer Experience
OCTOBER 27, 2010
Image via Wikipedia. Putting pressure on B2B leaders to adopt a buyer experience design orientation of their marketing, sales, and support capabilities. Meaningful in the sense that buyer’s expectations are changing for engagements that offer deeper insights, deeper connectedness, and puts pressure on B2B organizations to have deeper expertise.
A Conversation on 7 Buyer and Sales Trends to Watch in 2011
DECEMBER 19, 2010
Image via Wikipedia. They come from two plus years of doing qualitative interviews with buyers on behalf of three Fortune 50 organizations. In addition, we know from the people who survey sales trends, such as Sirius Decision , CSO Insights , and McKinsey , today’s buyers get through nearly 70-80% of the buying process BEFORE they engage with sales people.
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. Designed specifically for the SEO-minded, this program crawls the websites you specify examining the URLs for common SEO issues in an attempt to make site optimization easier. and a Google bot! 1) Webmaster Tools. Yikes.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. The most coveted job in the marketing organization chart. A CMO''s skill set is rooted in marketing fundamentals but expands into personnel development, quantitative analysis, and strategic thinking. Have you ever heard an acronym but you didn''t know what it meant?
Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains
JUNE 2, 2016
On Wikipedia’s list of most expensive domains , you will find market values ranging from $35 million for insurance.com to $3 million for loans.com. For brands choosing to make the investment, it's important that they are designing and deploying use cases that specifically address their unique priorities and objectives. Example: www.hubspot.com. What's a Brand TLD? Who has one?
11 Underdog Brands That Differentiated Themselves From the Competition
JANUARY 7, 2015
However, with a four-vessel brewing process , this fresh, domestic craft beer became a game changer for the Boston Beer Company. Burt’s Bees Hand Salve illustrated package design (Image source: Wikipedia ). With all organic products and a healthy nutrition panel, CLIF Bars were easily becoming the favorite energy bar for athletes or anyone wanting a filling, healthy snack.
Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority
SEPTEMBER 8, 2010
Image via Wikipedia. This broader context is essential to viewing in totality the buyer experience one has with their organization. Let’s define Buyer Experience Innovation : “Creating in totality an ideal buying experience and innovative interactions that engages as well as enables buyers to enter into a transactional and loyal relationship with the organization”.
Digital Marketing Glossary, Part 2
FEBRUARY 24, 2014
He agreed with Eric’s outcomes, and added: “Simply put, demand generation is the overarching program and process. This link to Wikipedia is outbound from Act-On’s perspective, and inbound from Wikipedia’s. Landing page optimization : The process of testing and revising a landing page so that it becomes more effective over time. That press release is owned media. license.
5 Technologies Content Marketers Shouldn’t Ignore
MAY 16, 2014
As content marketers, we need to make some changes in how we approach our craft, including the tools we use to design our content, produce it, and ensure it works optimally to hit our targets. They have software and services and rules and processes … requirements that we have to write for.”. Adaptive content is designed from the start to adjust to the needs of the customer.