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Wikipedia Management for Dummies


While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. How To Manage Your Wikipedia Page from Chris Abraham.

Personal knowledge management - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. 2 Connections to Organizations and Groups. While the focus is the individual, the goal of PKM is to enable individuals to operate better in both formal organizations and in looser work groupings. They need processes and tools by which they can evaluate what they know in a given situation, and then seek out ways to fill the gaps when needed. edit ] Connections to Organizations and Groups. Coordination, synchronization , experimentation , cooperation , and design. About Wikipedia. Contact Wikipedia.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


What’s the best process for developing a social media marketing plan? Amy Porterfield outlines a “three-step plan designed to help you develop an effective, streamlined road map for social media success,” beginning with an assessment of where you are at today and working through ongoing monitoring, measurement and continual improvement. by MarketingProfs. Get a dog.

Houzz: New Marketing Tool for the Building Construction and Design Industries


What makes that process even better is when my research results in a discovery that either helps us achieve our goals internally, or that might help our clients to achieve their marketing goals. Houzz is Web site that brings together architects, designers, builders, contractors and the people who are interested in their services. This is precisely what happened to me this week.

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Enterprise gamification is a spoon full of sugar


According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. Edutainment. It’s torture. Automatically Share on Social.

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The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia.   It really is an ongoing almost never ending process of staying on top of the challenges you have and knowing what’s out there." Non-Linear Thinking : the Social Buyer appears to not be thinking conventionally with respect to a methodical stage-by-stage buying process or buying stages.    The pace in 2011 has noticeably quickened. 

Link-Builders versus Content Marketers


Circa 2014, organic search engine optimization is going to need both link-building and content marketing strategies and tactics in order to get, and keep, Google’s attention. Google is becoming a Turing test for organic search. Batch process and blind watchmaker versus the messy expansions and contractions so indicative of human creativity. And self-promotion.

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Reinvent B2B Sales With Buyer Personas

Tony Zambito

Image via Wikipedia.   Professionals in B2B Sales must feel like they under assault from the constant dire predictions of outright dissolution in organizations as well as the constant pressure to squeeze more revenue out of the pipeline.    Buyer Persona Development can be a process and means for B2B Sales to reinvent itself.    Who are they? 

Use Buyer Personas to Segment by Buying Behavior

Tony Zambito

Image via Wikipedia.   This may have been just fine – that is – until buyers have become fairly self-directed in the buying process as well as enabled by the Internet and social technologies.    Another key area buyer persona research can help with is the changing nature of multiple decision-makers and multiple complexities in the buying process

Social Buyerology: Listening to the Social Buyer

Tony Zambito

Image via Wikipedia.   In this third installment, we look at how Social Buyerology can be designed to listen to revealing insights about the social buyer. One of the first premises of Social Buyerology is that it must reside within a social organization.  How Ready is Your Organization for the New Social Buyer Persona? Behavioral Listening.

Buyer Interaction Shapes Buyer Experience Design

Tony Zambito

Image via Wikipedia.   Many of today’s modern movements related to experience design, social media, and digital engagement have in their DNA at least a molecule of interactionist theory.    What this interaction model does recognize is the complexity of the buying decision and the process by which buyers seek to mitigate risks associated with multi-faceted solutions. 

5 Essential Functions for Every B2B Website


Photo credit: Wikipedia. “If Treat that data as an inquiry, and run it through your normal qualification and nurturing process. You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. .

Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

Image via Wikipedia. Since the mid-1990’s, the meaning of context was extended to focus on the understanding of user interactions in design settings which led to personas being a means for communicating contextually-based user behaviors.    This has been the case most prominently in the area of user-centered design.  What is Context?   Related articles.

Your website sucks


They produce swipeable, tablet-optimized sites and make sure that brands that retain Unison for design, branding, development, and strategy are universally-accessible. And not just process or relationships or narrative but also the language of what you do. People have their own processes—just give them all the tools they need. Maybe you’re an artist or designer.

Using Context for Social Buyer Persona Strategy

Tony Zambito

Image via Wikipedia. Context provides the avenue for organizations to obtain an outside-in perspective.    Two recent articles I wrote, The Design of Content Marketing  and Informing Content Strategy with Buyer Persona Development , cover the profound impact the aspect of knowledge has on content strategy.  Environments. Knowledge.   Goals.

Are Your Marketing and Sales Systems Broken?

Tony Zambito

Everything Is Broken (Photo credit: Wikipedia). Technology enables systems and processes. What I am specifically referring to is that companies have built-in systems and processes that have been in existence for years and may not have undergone a serious overhaul in many years. Buyer Designed Systems. By systems, I do not refer to technology. Follow @tonyzambito.

Why it takes time to see SEO results


Photo credit: Wikipedia. If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. Organic Search Google Search engine optimization Search engine results page Web Design and Development Web search engine Website It’s a marathon and not a sprint, which means it can take time to see the results of your efforts.

Klout overhauls its business model, but does it answer its critics?

grow - Practical Marketing Solutions

Klout announced a radical overhaul to its scoring system, site design, and score transparency. New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries. The company is providing slightly more consideration in its algorithm to what Klout calls the “real world” influence of LinkedIn and Wikipedia. But what is the real impact?

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Information on how to manage this process can be found here.

Eric Got Me Thinking About The Next Buyer Revolution

Tony Zambito

Image via Wikipedia. Organization Infrastructure. Buyers realizing that they were going to identify themselves in the process. Is your sales function still geared towards that “first” call, designed 25 years ago, under the presumption the buyer knows nothing yet? Image via Wikipedia. This comment really got me thinking. Research and Insight. Rush to Tactics.

Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

Image via Wikipedia. What matters in today’s B2B climate is having the ability to predict multiple scenarios and more importantly – multiple buying scenarios that will shape the organization’s marketing, sales, product, content, and social strategies. For some B2B organizations, jumping into full blown predictive analytics can be an expensive proposition. Follow @tonyzambito.

Is Parallax to Blame for Poor SEO?


That''s the first thing I thought when I first saw a site with parallax design. From a design perspective, parallax looks pretty good. But there''s been some chatter about the downsides of parallax web design from a marketing perspective. How Parallax Design Works. Here are several arguments marketers have made against parallax design. What About Mobile?

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Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform

Customer Experience Matrix

Provenir is organized around process flows, which cover a particular task such as reacting to a Web site visit. Users define each process by building a flow chart, or, as the cool kids call them today, a graph.** These can trigger process flows that can retweet a message, send a direct Twitter message to the poster, or respond through another channel.

Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. Answer their questions and then guide them to the next logical step in their research phase (and your sales process). Here’s how to do it. But they are different.

Topics Over Keywords: A Simple Framework for More Effective Content Creation


Updates to the way that the search engines are processing and evaluating content have been tied heavily to the approaches that content publishers have been taking to get results. Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme -- owning an estimated 17.2% The Process for Creating a Topic Cluster.

Content Marketing and Sales Enablement Must Get Married

Tony Zambito

Image via Wikipedia.   This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate.     We all can admit that what the misalignment amounts to can be cultural differences related to how groups operate and what their specific agenda is for an organization

Mi6 Quick Tip #1

MI6 Marketing Agency

Wikipedia definition ]. Flickr is a good tool to use to organize your photos. Mi6 briefing – see slide the role events play in the buying process. Please connect with us if you’d like to learn more about designing and producing a cool event for your company. Using Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Do you take photos at your events? Pictures help people visualize what the event was like and if they attended what the experience was like. Real World Example: Silicon Halton. To Consider. Tweet.

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Should I Hire an Agency? The Impact on Scalability


With an in-house hire, you achieve long-term dependability as well as significantly more control of the entire marketing process. Finally, the odds of your specialist having passion for and dedication to your organization are exponentially higher if they are in-house. Standardized processes. Should I invest in my internal team or hire an agency? It’s a perennial question.

Predictions for B2B digital marketing in 2013


Photo credit: Wikipedia. But now, EO has turned its Facebook page into an effective environment for engaging these guys, with weekly “Geeky Friday” offers, and the enormously popular Zombie Apocalypse Survival Guide at Halloween, where engineers were invited to design zombie blasting tools using Edmund products. I encourage readers to add their own. . I stand corrected.

48 Phenomenal SEO Guides, Tips & Tactics


Erin Everhart deconstructs Google’s announcement late last summer than SSL may impact organic search rankings. SEO is user experience and design. Does it use responsive design? As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” Image credit: Stone Temple Consulting. Guides to SEO for Beginners.

B2B Imperative: Reinvent the Sales Experience

Tony Zambito

Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations.    For the past thirty to forty years, sales have focused on relationship building, methodology, and processes.    Sales management has become defined primarily by implementing and enforcing methodology and processes

Knowledge as a service: people as a “de facto” Enterprise Service Bus


A question I often hear when speaking about how social collaboration technologies can make us all more productive is: if the organization becomes more productive, wouldn’t that make workers superfluous? The more I see how the evolution of Social Business software plays out in large organizations, the more I’m convinced that the opposite is true.

Macro Trends Transforming the Buyer Experience

Tony Zambito

Image via Wikipedia.     Putting pressure on B2B leaders to adopt a buyer experience design orientation of their marketing, sales, and support capabilities.    Meaningful in the sense that buyer’s expectations are changing for engagements that offer deeper insights, deeper connectedness, and puts pressure on B2B organizations to have deeper expertise. 

A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

Image via Wikipedia.   They come from two plus years of doing qualitative interviews with buyers on behalf of three Fortune 50 organizations.    In addition, we know from the people who survey sales trends, such as Sirius Decision , CSO Insights , and McKinsey , today’s buyers get through nearly 70-80% of the buying process BEFORE they engage with sales people. 

6 SEO Tools to Analyze Your Site Like Google Does


These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. Designed specifically for the SEO-minded, this program crawls the websites you specify examining the URLs for common SEO issues in an attempt to make site optimization easier. and a Google bot! 1) Webmaster Tools. 4) SEOmoz PRO Tools.

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60 Marketing Acronyms Every Industry Pro Should Know


But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. The most coveted job in the marketing organization chart. A web application designed to make it easy for non-technical users to create, edit, and manage a website. The amount it costs for your marketing organization to acquire a lead. See SaaS.).

Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

Image via Wikipedia.   This broader context is essential to viewing in totality the buyer experience one has with their organization.  Let’s define Buyer Experience Innovation : “Creating in totality an ideal buying experience and innovative interactions that engages as well as enables buyers to enter into a transactional and loyal relationship with the organization”.