Buffer

JULY 29, 2019

have the proper meta tags in place, specifically with Facebook’s Open Graph protocol. For instance, W3C recommends that each page have only one <h1> tag. Recommendations for the Buffer blog: Double-check the way we add utm parameters to links Fix an alt tag in our email signup form. Moz’s One Metric.

Social Media 72

Social Media Social Marketing Media Dwell 72

Tony Zambito

APRIL 26, 2010

Image via Wikipedia.   The uses for MS Excel have grown far beyond the basic computations it was designed for.    It also seems that in the concept of buyer personas, there has been misguided efforts to engage in an oversimplified process of creating a composite of many data points. 

Buyer Personas 100

Buyer Personas Rules Wikipedia Social Media 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia.   Such a composition can be written and designed when executives can harmonize around the 4 B’s of Buyer Experience Innovation.    Such a composition can be written and designed when executives can harmonize around the 4 B’s of Buyer Experience Innovation. 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia. Buyer experience is designed for the digital and social age. Qualitative buyer insight is essential to attaining a deeper understanding of existing buyer experiences, buying processes, and the how and why on decision-making.  Principle 5: Buyer experience is designed.

Marketing Management 100

Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Method and Metric

APRIL 22, 2020

SEO (Search Engine Optimization), is the process of optimizing a website and other related online properties to improve the chances of ranking higher organically in Google and other search engines. Part of the SEO process is making it easier for search engine spiders to crawl your website. Website Design vs Copy. Site hierarchy.

Budget Programs 71

Budget Programs SEO Webinar Metrics Long Tail Marketing 71

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia.   In my previous brief, The Design of Buyer Experience , I noted the monumental shift occurring in our market-driven economy in terms of buyer behavior and buyer strategy and that this shift is ushering in a new era of Buyer Experience Economics for both buyers and sellers alike. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia.   Many sales and marketing approaches have been designed around these static views, whether they be defined as 4, 5, or 6 stages makes little difference, and in today’s digital age creates a severe disconnect with buyers.

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

MAY 23, 2010

Image via Wikipedia.   John Wooden established a disciplined process to impart among his players how to achieve this focus and accomplish many step-ladder goals towards the ultimate goal of winning the championship.    A few years ago, I had the chance to meet John Wooden and engage in a brief conversation with him. 

Buyer Personas 100

Buyer Personas Wikipedia Ideal Customer Profiles Social Media 100

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   Embracing buyer experience strategies and experience design in the B2B world is like discovering a new frontier.    A focus that can provide the rudimentary map that can guide leaders through the frontier of buyer experience strategies and design. . 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Moz

FEBRUARY 4, 2020

For those who missed it, BERT is Google’s neural network-based technique for natural language processing, and it’s important because it deals with the very fundamentals of how people search. Having a Wikipedia page can be enough, but I don't recommend creating pages just to get there — it will get deleted and waste your effort.

SEO 93

SEO Marketing AI Trends SERP 93

Chris Koch

JULY 16, 2010

Image via Wikipedia. I can’t name the specific companies because we’re still in the midst of the judging process, but it doesn’t really matter because the stuff is so innovative. Evolution has designed us to have empathy for others. The trick is to do it in a way that leads to constructive thinking. Use empathy. Tweet This Post.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Peer-to-peer Wikipedia 100

Biznology

NOVEMBER 19, 2013

However, I have long considered Google disingenuous when it comes to how their search index algorithm works when it comes to whether or not meta tags, alt tags, keywords, descriptions, page rank, and inbound links still carry influence. The long and short of it: it all matters!

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Single Grain

SEPTEMBER 8, 2020

We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. 1) Add the Year to Your Title Tag. One of the best ways to automatically increase your CTR is by updating your title tag to include the current year. Click here to learn more and get started.

Paid Content 138

Paid Content Organization Lead Scoring Lead Ranking 138

Ambal's Amusings

MARCH 18, 2010

Download the Guide: Design Nurturing Programs to Drive Sales. Mapping Content to the Buying Process - Slidecast. Tags: ClickInsights: Expert Interviews. Ardath Albee Recommends. Ardath Albee's book eMarketing Strategies for the Complex Sale. Adam Needles. Blog Demand Generation Twitter abneedles. " Adam Needles' Bio.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Buzz Marketing for Technology

OCTOBER 4, 2008

as part of the recruiting process will increase internal recruitersâ?? Maybe its expertise in using a specific tool or more knowledge about a particular process or theory. If you do the exercise, please let me know, either in comments or by blogging about it and tagging it with "web2.0wednesday" and "workliteracy."

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.

Social Media 100

Social Media Communities Wiki Work Management 100

Hubspot

JUNE 23, 2010

G Google Buzz - Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company's web-based email program, Gmail. Google Documents - Google Documents is a group of web-based office applications that includes tools for word processing, presentations and spreadsheet analysis.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Single Grain

NOVEMBER 27, 2019

Here is what Google returned before BERT: As you can see, Google has returned an unsatisfactory search result because it was unable to process the meaning of the word “someone” in the query. Google has now understood the meaning of the word “someone” in the correct context after processing the entire query. The tag = determiner.

Google 87

Google Long Tail Marketing Marketing AI Intent 87

Hubspot

DECEMBER 30, 2011

Google Documents - Google Documents is a group of web-based office applications that includes tools for word processing, presentations, and spreadsheet analysis. Hashtag - A hashtag is a tag used on the social network Twitter as a way to annotate a message. Google+ - Google+ is Google's new social network.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

JULY 21, 2010

Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Wikipedia has a good explanation of it ( [link] ). You don’t lose ownership rights, but you do lose control over how your content can be used.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

accelerate agency

SEPTEMBER 1, 2020

Google tend to compress the H2 tags from list posts to create bullet list snippets. A good idea is to put a step-by-step summary of the process your page explains towards the top. The strength of this tactic is shown by Wikipedia. In the USA, Wikipedia also own over 11% of all featured snippets according to Ahrefs.

Features 52

Features SERP Long Tail Marketing Wikipedia 52

TrustRadius Marketing

MARCH 14, 2022

Take note, public websites can count as virtual buildings , so if people can’t navigate because of your website design you are denying access. . Deaf people and those with auditory processing difficulties need closed captions to understand your new demo video. Web Design and UX/UI Design. Title IV: Telecommunications .

Budget Programs 52

Budget Programs Paid Search Agency Guidelines Act-On 52

Valasys

JULY 2, 2019

They can be used to process images & aid to other tasks associated with rule-based programming wherein, conventional algorithms fail. These often include activities such as image processing; lower edges can identify edges while higher layers can demarcate items useful for humans such as digits, letters or faces.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

KoMarketing Associates

NOVEMBER 1, 2016

Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. Information on how to manage this process can be found here. There are at least three points of direction B2B marketers need to consider when managing this result.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

TrustRadius Marketing

MARCH 18, 2022

Another important reason for inclusive design for disabled consumers is that the practice is simply good business and great for your reputation. Sometimes websites with boring and unattractive designs will be compatible with assistive technology. The problem is the design structure and colors are hideous and hard to look at.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Biznology

MARCH 25, 2013

Photo credit: Wikipedia. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. This process was quickly spammed to death. 42% click on the website in the #1 position on the search page.

De-duplication 80

De-duplication Optimization SEO Paid Search Agency 80

Valasys

FEBRUARY 5, 2020

The algorithm looks at words before & after entities & context pre-trained on Wikipedia & is essentially bi-directional in nature. This algorithm is pre-trained unsupervised natural language processing (NLP) model that can outlast 11 of the most common NLP tasks after being fine-tuned.

SEO 59

SEO Practices Google Branding 59

flux.la

JUNE 7, 2021

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid “organic” search results. Wikipedia, YouTube and Amazon are your competitors if they’re higher up than you on the search results page. Label images with the image name and alt tag.

SEO 52

SEO Long Tail Marketing Advertising Agencies Keywords 52

Biznology

JULY 25, 2013

Photo credit: Wikipedia. Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing. Advice about content audits is widely available—much of it about website content analysis, but I am proposing an audit specifically designed to serve B2B marketing needs.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

Moz

FEBRUARY 21, 2021

If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away. Natural Language Processing (NLP). How to utilize NLP in your SEO processes. How to use TF*IDF in your SEO processes. Automated on-page content optimization.

SEO 66

SEO A/B testing SERP Keywords 66

Hubspot

NOVEMBER 6, 2018

In fact, the word “campaign” is defined as “a connected series of operations designed to bring about a particular result.” Marketing is how a company plans to raise awareness of their brand and convince customers to make a purchase, while advertising is the process of creating the persuasive messages around these broad goals.

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

Convince & Convert

AUGUST 10, 2010

link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Webbiquity

AUGUST 28, 2012

What’s the best process for developing a social media marketing plan? How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. David Meerman Scott explains how to properly write for Wikipedia here.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Buzz Marketing for Technology

JUNE 23, 2008

to participate in the process of course management, information sharing, and content creation. involving students in the process of creating and. 63) over the shared content and process to. Wikipedia-style? mimic the anonymity of posting to Wikipedia. about the same time as Wikipedia discovered that one.

Wiki 100

Wiki CMS Development Class Wikipedia 100

Buzz Marketing for Technology

JUNE 27, 2008

One of the interesting things they did in this lesson was to learn about tagging and how other peoples opinion can shape our perception of both individuals and brands. and tagged with. Pipes as part of your OPML to algorithmically pre-process a bunch of feeds. on the subject of understanding Web 2.0. Workshop at Bentley.

Social Media 100

Social Media Class Web 2.0 Media 100

Hubspot

JUNE 5, 2012

Designed specifically for the SEO-minded, this program crawls the websites you specify examining the URLs for common SEO issues in an attempt to make site optimization easier. You can also filter images to see large files (over 100KB) and those with alt tags over 100 characters, which are not recognized as easily by Google.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Moz

JULY 17, 2019

For two years, Google honed and changed their messaging about Mobile-First Indexing, mostly de-emphasizing the risk that good, well-optimized, Responsive-Design sites would face. Submitting to APIs skips Google’s process of blindly crawling the web for new content and allows webmasters to feed the information to them directly.

SERP 50

SERP API Mobile Advertising Verticals 50