Remove Design Remove Long Tail Marketing Remove Process Remove Wikipedia
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You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book I said you should be the Wikipedia of your most important topics.

SEO 217
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SEO 101: What You Can Do With Little Time and Budget

Method and Metric

By the end of this webinar, you’ll have the tools and knowledge to: Gain a better understanding of SEO and how it can fit into your marketing efforts Prioritize the low-hanging fruit + things you can control Use the right tools to make smarter decisions Build a long-term plan to grow your audience + revenue. Website Design vs Copy.

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How Bad Was Google's Deindexing Bug?

Moz

While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then reappeared, SERP-monitoring tools aren't designed to separate the different causes of flux. It doesn't contain many queries in the very-long tail, including natural-language questions. Can we isolate deindexing flux?

Google 57
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Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Here we can search “thought leadership” and filter by autocomplete to see a nice list: You’ve probably heard 30 times by now that you NEED to choose long-tail keywords over short-tail ones for several reasons. Take it a step further by choosing one long-tail keyword just to structure your content and tell Google what it’s about.

Keywords 363
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Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

Updates to the way that the search engines are processing and evaluating content have been tied heavily to the approaches that content publishers have been taking to get results. Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme -- owning an estimated 17.2%

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.

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What Is the Google BERT Search Algorithm Update?

Single Grain

Here is what Google returned before BERT: As you can see, Google has returned an unsatisfactory search result because it was unable to process the meaning of the word “someone” in the query. Google has now understood the meaning of the word “someone” in the correct context after processing the entire query. 3) Entity Analysis.

Google 87