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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. To get the most out of this exercise, don’t just look at the title and meta description on the SERP, click through to the actual page and read it.

SEO 149
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15 Ways to Get Free Backlinks in 2023

seo.co

Google’s algorithm is designed to identify signs that a site’s content truly is authoritative by evaluating a site or web page’s backlink profile. Google doesn’t want publishers engaging in link schemes , one of which involves using low quality backlinks to manipulate rankings in search engine results pages (SERPs). Use Wikipedia.

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Google Algorithm Update: Top Takeaways from May 2022 Core Update

Conductor

Before we dive into the details, here’s a recap on key things to note with Google’s core updates : Google makes substantial improvements to overall ranking processes several times each year , which are referred to as core updates. The latest core update was released on May 25, 2022, and took about 1-2 weeks to roll out fully.

Google 111
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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. A way to track and analyze 1,000 keyword and track your placement in the SERPs in real time. Asking for link credits never hurts.

SEO 111
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The Plain English Guide to Google's Knowledge Graph

Hubspot

The client wanted to show up in that panel because 76% of online users determined that the most important aspect of web design is the ability to quickly access information. This extends to more than just web design — including web search. Additionally, each piece of content you produce should be designed based on user intent.

Google 66
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How Rich Answers Provide a New Approach to SEO

Convince & Convert

In that study, I showed how Google’s use of these types of results in the SERPs has increased over the past year. Implementation of schema can facilitate the process of getting these types of enhancements to your search listings. For example, Wikipedia has a DA of 100, the highest possible score. highlight to tweet).

SEO 99
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How Bad Was Google's Deindexing Bug?

Moz

While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then reappeared, SERP-monitoring tools aren't designed to separate the different causes of flux. The graph below isolates our "Big 3" in MozCast: Wikipedia, Amazon, and Facebook. Can we isolate deindexing flux?

Google 57