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7 Emerging Technologies in SEO and Their Applications

Moz

If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away. Natural Language Processing (NLP). How to utilize NLP in your SEO processes. How to use TF*IDF in your SEO processes. SEO A/B testing.

SEO 66
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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

Why is this phase of the process so important to the success and health of your campaign? The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Why Analysis Is Important.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. The first edition of his book, “The Inmate Are Running the Asylum” came out in 1999, and in it, Cooper introduced the use of personas for designing digital products.

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Complete Guide to B2B Marketing

Directive Agency

Design featured images. Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Review landing page and provide recommendations to designer. Person 5: CRO Focused Designer. Far too many people forget the value of conversion rate focused design. Design landing pages.

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B2B Category Creators Episode 2 Transcript

Metadata

We made a test of this for a 300, 500-person classes in Stanford and MIT. Nicolas Vandenberghe: So I thought, okay, this world’s going to change like, Salesforce was designed, in the late 90s. And she had a super successful career as a product designer. ” Segment style, all data driven AB test.