Modern B2B

MAY 28, 2024

I recently wrote about technical debt , and whilst this is pretty common when thinking about systems and technology, it’s equally as relevant to digital advertising, conversion settings and conversion triggers and goals. In GA4 event set-up you can choose to track every event trigger, or count it only once.

Conversion 52

Conversion Allocation Lead Ranking Trigger Marketing 52

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Zoominfo

SEPTEMBER 1, 2021

Automation is a great way to speed up your marketing operations. One approach would be to set up email workflows that are triggered by any leads that fill out a form on your website. Embed scheduling into your contact and demo forms. How to Lower Response Time on Inbound Leads. Automate Email Follow Up and Scheduling.

Sales Qualified Leads 236

Sales Qualified Leads Lead Scoring Lead Ranking Leads 236

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. Three keys for B2B tech marketers to effectively reach this group are: Search: As previously noted, “Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online.” It’s worth checking out.

Enterprise Management 312

Enterprise Management Work Management Marketing Management Paid Search Agency 312

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Think of drip marketing as an automated way of guiding leads through your sales funnel.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Salesforce Marketing Cloud

JUNE 2, 2022

That demand is crystal clear, but marketers face three main challenges in addressing it: 1. There’s more data and better technology available to marketers now, which means more opportunities to create better customer experiences. Watch the demo to learn more. Watch the demo to learn more. Watch the demo to learn more.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Paid Search Agency Trigger Marketing 130

Zoominfo

MARCH 8, 2021

Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). When marketers look over a lead’s qualifications, they examine their engagement with the brand along with their b udget, a uthority, n eeds, and t imeline (BANT). Instead, it’s a chase.

Lead Qualification 246

Lead Qualification Response Rate Ideal Customer Profiles Sales Qualified Leads 246

eTrigue

JANUARY 16, 2024

Clean data helps you understand your market. Alignment of all your data — whether first, second or third party — allows you to define your total addressable market (TAM) in detail. Intent data helps determine which of your prospects are in-market and which are latent. Second-Party: Acquired from a trusted partner.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Zoominfo

MAY 16, 2022

Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. So why now?

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Marketing Insider Group

AUGUST 20, 2020

How do you get attention for your brand without overspending on resources in a saturated market? ’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. The Problem: Startups Start from Behind in Saturated Markets.

Paid Search Agency 266

Paid Search Agency Traffic Content Marketing Companies 266

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Get a Demo What Are The Benefits Of Email Automation?

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

SEPTEMBER 7, 2021

Trigger Your company takes a demo from a technology vendor that is in your target market Actions Send emails, make cold calls , and ask for a referral from the main point of contact Ask your main point of contact at the account for a referral to the best person to pitch on their buying team.

Cold Calling 100

Cold Calling Trigger Marketing Vendors Contact Marketing 100

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. A common desired conversion is to capture email addresses for email marketing. Tell visitors exactly what you want them to do next, whether signing up for a free trial, scheduling a demo, or subscribing to your newsletter.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

KoMarketing Associates

AUGUST 31, 2022

When B2B marketers think of a conversion, usually we’re thinking of the final purchase. You’ve moved prospects through the sales funnel and they’re finally ready to buy or maybe book a demo. . It can also be clicking to a landing page from an ad or booking a demo. . What is a Conversion? So, what’s next?

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Martech

FEBRUARY 20, 2024

The ultimate goal (meeting, demo, purchase) remains the same, but you add a gentler step beforehand. Offer clear action verbs: “show (demo),” “schedule a meeting,” and leave no room for ambiguity. Why such CTAs can make it: Urgency triggers action. Compare these: “ Want a personalized product demo?

Urgency Marketing 104

Urgency Marketing B2B Allocation CAN-SPAM 104

Zoominfo

OCTOBER 5, 2021

Combining visitor tracking tools with automated workflows allows you to automate communications to accounts with meaningful activity on your website. You can also track website activity around the clock so you’ll never miss a meaningful opportunity. It has allowed me to step out of the day-to-day, tactical tasks and spend more time on strategy.”

Marketing Websites 100

Marketing Websites Marketing Automation Services Intent Signal Buyer Intent 100

Martech

OCTOBER 24, 2022

I want to be able to know demo location. Are they in market? Not in market? Dig deeper: GA4: What marketers need to know for a successful transition. When you’ve set those, clicking on the “trigger” button creates a new trigger. Click on “All elements,” then choose some clicks and set the trigger condition.

Marketing Analytics Tools 121

Marketing Analytics Tools Analytics Google Trigger Marketing 121

Zoominfo

AUGUST 3, 2022

Take a quick ride with us as we give you the inside scoop on how data analytics and market intelligence, coupled with sound business management and strategy, can take your global sales strategy to the next level. Workflows can prompt that outreach once the proper trigger is set. No doubt they’ll have valuable knowledge to share.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Enterprise Management 100

Enterprise Management Paid Search Agency Planning Marketing Management 100

Metadata

NOVEMBER 7, 2023

A quick definition for newer marketers in the room: A call to action (CTA) is a statement that prompts someone to do something. In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Zoominfo

APRIL 25, 2021

Automate Email Follow Up and Scheduling Automation is a great way to speed up your marketing operations. One approach would be to set up email workflows that are triggered by any leads that fill out a form on your website. Read on to find some fool-proof ways to increase your speed-to-response time when it matters most.

Sales Qualified Leads 130

Sales Qualified Leads Lead Scoring Lead Ranking Leads 130

Metadata

DECEMBER 20, 2022

Offer types: Demo. In the example below from monday.com, the CTA is Learn More, and the offer type is Demo. Monday.com is providing access to a demo. To get that demo, viewers have to click the CTA at the bottom of the ad and provide the required information. Facebook’s Lead to Triggered Opp %: 4.1x Wild, right?

Linkedin 52

Linkedin Facebook Campaigns CTR 52

ClickDimensions

MARCH 21, 2023

Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. And the benefits of Marketing Automation aren’t just felt by the marketing team.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Zoominfo

FEBRUARY 28, 2022

Chatbots are becoming standard features for B2B websites, and for good reason: they help marketing teams roll out a seamless and personalized experience for web visitors who increasingly expect real-time help. Synup’s sales and marketing teams wanted to improve website conversions. Measured by conversation routing and connection data.

Zoominfo 130

Zoominfo Customer Satisfaction Click Rate Lead Scoring 130

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . The ability to orchestrate offline touchpoints enables marketers to be strategic with how they execute these integrated campaigns.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

LeanData

NOVEMBER 22, 2022

With a looming market downturn, trade shows can be an expensive marketing play. 4) Send a mass email to all contacts asking them if they want to schedule a demo. The qualification process then triggers personalized content to the right contacts. Marketing Automation Influenced by Buyer Signals.

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

SalesIntel

NOVEMBER 21, 2022

Sales demos are failing. Go through your website and try to analyze the gaps in your sales and marketing content. You need to make sure that you have enough sales and marketing material on and off the web in place to do a lot of heavy lifting for you. Problem: The Sales Process Falters After On-Site Demo. Request a Demo.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

SalesIntel

MARCH 14, 2024

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. It is inferred from various signals such as online search behavior, engagement with marketing materials, and interactions with sales representatives.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Zoominfo

APRIL 18, 2022

It can also trigger the background check and reference process , and even send out the written offer letter to the candidate once a verbal offer is made. But today, not only are there many more data-driven solutions on the market, but the process is much improved to keep up with this hot talent market” Kelley says.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Metadata

APRIL 8, 2024

I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. Keep in mind that this was my first time running any sort of paid social campaign , but from what I knew about B2B marketing, a LinkedIn-first strategy was par for the course.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding.

Top of Funnel 102

Top of Funnel Work Management Verticals Marketing Management 102

ClickDimensions

APRIL 14, 2023

When it comes to Marketing Automation, the general methodology is the same. Marketing Automation is designed to make processes simpler and quicker by removing the manual side of daily tasks. Let’s go through three different examples of the power of Marketing Automation for education!

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

Sword and the Script | B2B

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Some 94% of marketers put email in the top three.

Relevance 99

Relevance Email Marketing Paid Search Agency B2B Marketing 99

SmartBug Media

JULY 1, 2021

As a marketer, you often find yourself struggling with prioritizing your constantly growing task list. With so many to-dos every day, you feel the weight of importance from everything from trade shows to swag to digital marketing campaigns. Marketing automation is not just a “nice to have.” Marketing Automation Hacks in HubSpot.

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75