Metadata

MAY 13, 2021

We discovered LinkedIn Conversation Ads , a new ad type that’s generated more revenue for us than we could have ever imagined. We weren’t seeing a whole lot of results from our email campaigns and our website wasn’t converting. We needed to find new (and cheaper) channels to generate qualified demos for our Sales team.

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Thankfully, LinkedIn makes targeting these users easy.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? Offer types: Demo. Common CTAs on LinkedIn and Facebook include Download, Learn More, Sign Up, and Register. In the example below from monday.com, the CTA is Learn More, and the offer type is Demo.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

SalesIntel

MAY 3, 2021

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Here are ten fresh ways to use LinkedIn for sales prospecting. Use Internal Resources for LinkedIn Prospecting and Content Creation.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

KoMarketing Associates

JANUARY 19, 2022

WordPress is one of the most used site-developing solutions out there, with an estimated 64 million websites currently running on the platform. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Webbiquity

NOVEMBER 28, 2023

Often, your website acts as the first point of interaction, shaping potential clients’ perceptions. By using efficient website builders , B2B businesses can create specific landing pages tailored for distinct segments of their target audience. Now, tailored demos or deep-dive webinars come into play.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Act-On

APRIL 26, 2024

Some of these activities might be direct triggers to sales, such as requesting a demo or filling out a “contact us” form. Their lead-scoring slate is wiped clean, and they can’t reach MQL status until that time window is up — unless they fill out a demo form. Let’s look at another lead scoring example with Debbie and Tyson.

130

130

Webbiquity

APRIL 18, 2024

For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level. You can set up automated responses to actions such as website visits, email opens, or content downloads, companies.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

MindFire

NOVEMBER 13, 2020

I didn’t believe in LinkedIn either. Or perhaps you’ve tried LinkedIn, but it hasn’t “worked” for your business. Yet, with 722 million people using LinkedIn worldwide — and a pandemic that’s made face-to-face sales difficult — you can’t afford to wait any longer.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Cold Calling 52

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

KoMarketing Associates

DECEMBER 8, 2021

This data can provide insight into the true reach of your website. Average visit duration tracks how much time visitors spend on your website. For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study. Trials/demos sign ups. Average visit duration. Advocacy stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting. Lead generation.

Lead Generation 97

Lead Generation Linkedin Paid Content Generation 97

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Zoominfo

SEPTEMBER 13, 2022

Now you can export candidate records from TalentOS and match or update existing accounts in Crelate, add candidates from TalentOS to Crelate job records, and push candidates directly from LinkedIn to Crelate via ReachOut. Additionally, we’ve improved the TalentOS platform to update existing contacts in Engage automatically.

Zoominfo 130

Zoominfo Landing Pages Privacy Class 130

The Point

FEBRUARY 28, 2023

Define up front the kind of system access needed to implement the program being funded: marketing automation, CRM, CMS, LinkedIn accounts, email templates, image libraries, etc. Or an ad on LinkedIn. Don’t let last-minute security protocols prevent you from getting a campaign in market. * Be realistic.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. a link that leads to your website). Businesses should use video on Twitter to promote new resources, tell stories, engage with a dedicated audience, and drive website traffic. You can also embed YouTube videos on your website. Testimonials and case studies.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Metadata

NOVEMBER 7, 2023

You might be asking this question: Which ones should I use on Facebook and LinkedIn? In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. So, which CTAs performed best on LinkedIn?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, they’re clueless when it comes to generating leads via their website.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

FEBRUARY 8, 2022

Stephen: Don’t laugh, but I am one of those who spam people on LinkedIn. I try to be authentic, not spammy, but LinkedIn has been effective. They can go to LinkedIn , we’re on Twitter , or visit us on our website at CultureBooster.com. Direct messages on Facebook to my network have been effective, too.

Work Management 272

Work Management Marketing Management Startups CAN-SPAM 272

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without prospects having to leave the platform? Yes, please. The bottom line is that the possibilities are endless with this type of ad.

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

Salesforce Marketing Cloud

APRIL 22, 2024

It’s time to create your own website and showcase a your professional portfolio of projects, resume, demo videos, and much more. Build your own online portfolio of Salesforce skills Create a public website to showcase your accomplishments, personality, and technical ability. But hey, you have tech skills.

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without having to leave the platform? Linkedin Documents Ad let us do all of that within their platform, which is exceptionally cool.

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

Oktopost

DECEMBER 20, 2023

From lead generation, administrative duties, crafting outreach messages, and scheduling demos, sales teams’ attention is pulled in different directions, consuming their valuable time that could be dedicated to sales demos and finalizing deals. As well as this, the recorded calls and transcriptions can be used for training purposes.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75

Metadata

SEPTEMBER 28, 2021

Retarget folks who’ve visited your pricing and demo pages. Run conversation ads on LinkedIn without an incentive. If B2B buyers want to get in touch and schedule a demo, they know how to do that for themselves. Schedule a demo” might work some places some of the time, but it won’t work everywhere all the time.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Retarget folks who’ve visited your pricing and demo pages. Run conversation ads on LinkedIn without an incentive. If B2B buyers want to get in touch and schedule a demo, they know how to do that for themselves. Schedule a demo” might work some places some of the time, but it won’t work everywhere all the time.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Only B2B

DECEMBER 29, 2022

Instead of spending less on paid content marketing and advertising, B2B organizations are making the most of their budgets by concentrating their efforts on methods that naturally attract leads to their website. Drive visitors to your website naturally. LinkedIn and cold calling are still effective B2B marketing strategies.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Martech

DECEMBER 4, 2023

Many B2B marketers struggle with poorly done and unattractive creative elements, including website design and functionality. Building and sticking to investment in out-of-market buyers Ninety-five percent of B2B buyers aren’t in market at any given time, LinkedIn Research suggests. Also, review your value proposition.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Webbiquity

OCTOBER 11, 2022

Keep Your Website Updated. Your website is the foundation for digital product branding and the core of your online brand visibility. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. to make it easy for potential clients to get in touch with you.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

SalesIntel

NOVEMBER 21, 2022

Sales demos are failing. Inbound website leads should not supply your entire sales funnel, but they should be a vital component of it. Your website can make things easier for your sales reps. A prospect who has consumed the information on your website and then contacted you is already highly interested in your offerings.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

B2B Digital Marketer

JANUARY 18, 2024

The conversation takes a deep dive into optimizing sales calls and demos. Optimizing Product Demos: Tips for conducting impactful product demos by focusing on how the product addresses specific customer problems, rather than listing features. ” “Your demo, maybe five minutes.

Startups 52

Startups Validation B2B Sales Optimization 52