Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Vidyard

MAY 21, 2021

Ask yourself a few questions: Do I want the viewer to go to my landing page? Do I want the viewer to go to my products page? Here’s where product overview videos can come into play, as well as how-to videos and solution-based webinars. The m ain goal of YouTube is to get the viewer to your website.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 76

Webinar Metrics Lead Ranking Lead Scoring Work Management 76

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. Hence, in this blog, we will look into a bunch of strategies, tips, and tools that will make the SaaS lead generation process a lot smoother for you. For a SaaS company, there is no physical product demo.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. This includes logos, landing page variations, and notification bars. This includes logos, landing page variations, and notification bars.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 65

Webinar Metrics Lead Ranking Lead Scoring Work Management 65

BenchmarkONE

NOVEMBER 10, 2022

However, in this article, we’re taking a closer look at the marketing funnels so you can get a better idea of how to start using them in your marketing and sales strategies. . Having a marketing funnel is essential for every business, especially now since so much shopping and research is done online. Webinar Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. I know, I know—you're probably thinking about creating videos for social networks or YouTube. Video landing pages. What are video landing pages? Why use video on landing pages?

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

KoMarketing Associates

MARCH 22, 2019

Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent). When it comes to the type of videos marketers are creating, webinars (56 percent) are the most common.

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Webinars are the most common types of business-related video. Marketers land 66% more qualified leads through video marketing. Video is the new king of content.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

SmartBug Media

MARCH 19, 2020

To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. Be sure to include a call to action in the video itself and the video landing page. Are your videos appearing on your website as well as on YouTube?

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Lo and behold, came growth hacking strategies that EVERY marketer started talking about. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales!

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Vidyard

MAY 21, 2021

Ask yourself a few questions: Do I want the viewer to go to my landing page? Do I want the viewer to go to my products page? Get a custom demo – If a prospect has watched your entire video, that means they are interested in what you have to say. The m ain goal of YouTube is to get the viewer to your website.

Video Marketing 50

Video Marketing Examples Webinar Metrics Landing Pages 50

Biznology

OCTOBER 3, 2016

Navigational buttons that branch to different parts of the video (or different videos, or your call-to-action landing page) will work seamlessly. It can be done on video platforms like YouTube , Wistia and Vidyard. The surrounding context won’t be lost, making for a smoother user experience. Skip intro. Of course you have.

Video Marketing 159

Video Marketing FAQ Youtube Landing Pages 159

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. Question 3. Question 5.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

ClearVoice

NOVEMBER 25, 2022

With first-party data, organizations can future-proof their content marketing with a reliable supply of accurate audience data. This enables data-driven decisions in creating landing pages, registration processes, and website copy. Product demos. Hybrid marketing experiences. Omnichannel marketing. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. A well-orchestrated content strategy is integral to digital transformation because content is how companies deliver a digital customer experience. Table of Contents.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

Vidyard

OCTOBER 27, 2019

Video Marketing Strategy 3. Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers. Video Marketing Strategy. Your video marketing strategy will provide answers to important questions like: What are your video marketing goals?

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

Video Marketing Strategy 4. Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers. Your video marketing strategy will provide answers to important questions like: What are your video marketing goals? Benefits of Video Marketing 3.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

JUNE 14, 2018

Instead of squeezing video into your content plan, put video at the center of your content strategy. Keep reading, or you can also check out the on-demand Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience. aria-describedby="tt">webinar below.

Video Marketing 57

Video Marketing Webinar Metrics Content Youtube 57

Metadata

FEBRUARY 6, 2023

You can have the best content, landing page , experimentation strategy, and target audience, but if the ad doesn’t demand a click, who cares? You have radio, print, YouTube, LinkedIn, Facebook, the small screens at the gas station. In 2023, the average person sees between 5,000 and 10,000 ads per day.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Vidyard

NOVEMBER 7, 2019

A whopping 94% of respondents ranked video as either somewhat or very valuable in their current sales and marketing strategies. Many marketing and sales teams continue to focus on early-stage campaign metrics, making it hard to prove the impact of video on revenue.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

SnapApp

JULY 26, 2017

However, for some marketers, uploading a video to YouTube can feel a little like chucking content into the void. We don’t hear much back from our audience, and what we do hear can be difficult to translate. Repurpose Webinar videos. . Here’s a repurposed webinar as an interactive video. Pre-demo Discovery Videos. .

Top of Funnel 54

Top of Funnel Video Marketing Webinar Metrics Business 54

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Just recently, Google added these demographic criteria to allow further audience refining. .

Display 100

Display Advertisements Advertising Lead Ranking 100

Hubspot

JUNE 20, 2018

Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Plus, if you're already in a natural email conversation with them, subscribing to more emails can be a natural next step. Promote an offer through Facebook that requires an email address.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Vidyard

NOVEMBER 7, 2019

A whopping 94% of respondents ranked video as either somewhat or very valuable in their current sales and marketing strategies. Many marketing and sales teams continue to focus on early-stage campaign metrics, making it hard to prove the impact of video on revenue.

Top of Funnel 55

Top of Funnel Video Marketing Lead Scoring Lead Ranking 55

NuSpark Consulting

DECEMBER 9, 2012

Social sharing buttons and badges need to be included in the header of your content landing pages or even within the white paper itself (which takes some extra programming). Webinars and Slideshare. White papers can easily be repurposed as a Slideshare presentation or within a webinar. Industry Associations.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Vidyard

MAY 2, 2014

Alright, so you’ve got an important webinar to promote, but you’re an enterprise mobility management and security solutions company. I mean, as a B2B brand with a niche audience, how creative could you possibly get with your marketing? ” (whew, sounds like some pretty epic stuff!) .”

Webinar Metrics 50

Webinar Metrics Enterprise Management Brand Identity Branding 50

Launch Marketing

JULY 10, 2019

Longer video lengths aimed at people willing to give 15-30 minutes of their day should be leveraged for webinars or on-demand demo videos where your audience is interested in your product/service. Ideally, company overviews and explainer videos should be up to 2 minutes long for optimal engagement.

Top of Funnel 72

Top of Funnel Video Marketing Tips Paid Search Agency 72

Moz

JANUARY 22, 2019

However, these customers may be getting to you through a different way such as landing pages. They like seeing the behind-the-scenes on a business’ Instagram, they field their complaints through a business’ Facebook and Twitter, and they look for tutorials and how-tos on Pinterest and YouTube.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Optinmonster

JUNE 10, 2021

We’ll even include the tools you need to successfully apply each strategy covered. But these basic strategies are universally proven to work. This simple strategy has been shown time and again to boost conversions and drive more profits for eCommerce stores. Build a Stunning Landing Page.

Promotion 67

Promotion Landing Pages Template eCommerce 67

BenchmarkONE

MAY 28, 2020

Webinars, demos, and explainer videos are among the most popular video types across channels, and you can create and edit each of them with Camtasia. . Besides uploading your videos to Screencast, Vimeo, and YouTube, you can upload videos to your video courses, as well. . Tool #2: Camtasia. Image Source: Vidyard ).

Software 71

Software Video Marketing Screencast Multi-Channel 71

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Why Do Video Marketing Metrics Matter?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Valasys

MAY 15, 2020

Videos help increase the conversions on the landing pages of your website; just another example of how leveraging video content boosts organic SEO. According to a report from Eye View Digital , using videos on landing pages can help increase conversions by as much as 86%. Read more on SEO Best Practices for Landing Pages.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

SmartBug Media

FEBRUARY 11, 2021

Connecting your social accounts will not only allow you to create and publish social posts from the platform, but it also helps you track audience engagement. YouTube (Marketing Hub Enterprise only). Marketing Hub: Your marketing assets, like landing pages and emails. Webinar signups. Demo or trial links.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Vidyard

MAY 18, 2017

Pages with videos tend to convert higher from an SEO perspective than pages without, and Google prefers them and will rank them higher because of that video content. It might be to download a certain resource or it might be to sign up for a demo.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63