The Lead Agency

APRIL 14, 2024

Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. Learn what is working and do more of that. And it bears repeating. Personally, I love AI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Unbounce

FEBRUARY 25, 2020

Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. Here are some of the highlights from our chat with Mark (but read on for the deep-dive into Procurify’s story): The Challenge: Increase Awareness & Schedule More Targeted Demos. We’ve expanded our teams.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Martech

OCTOBER 24, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). This assistant has tools to select the goals you want to import, copy Google Ads links and add users who can access your current property. Google signals.

Marketing Analytics Tools 124

Marketing Analytics Tools Analytics Google Trigger Marketing 124

EveryoneSocial

APRIL 25, 2023

Let’s take a look at how exactly the LinkedIn algorithm works and the steps you can take to ensure your posts and shares get the attention they deserve. How Does the LinkedIn Algorithm Work? Book a demo and we’ll show you how it’s done. If you Google “What’s the best time to post on LinkedIn,” you’ll get answers.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

RebelMouse

AUGUST 16, 2023

Purpose of This Article This article aims to help you understand how to leverage Google News and Google Publisher Center for your business growth strategy. Expanding your content to Google News puts your industry materials in front of a larger audience and builds your reputation as an authoritative figure in your industry.

Google 52

Google CMS Development Industry CMS Marketing & Strategy 52

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The B2B buyer’s journey is evolving rapidly. Unique site visitors.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Salesforce Marketing Cloud

JUNE 30, 2022

They come from organic channels, such as Google search, and paid channels, such as advertising campaigns. Are they social platforms like LinkedIn, email newsletters, or ad partners like Google? Here’s an example of how you can make this work. Building the right lead-generation tactics for your business takes some work.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? In this guide, we’ll dive into how lead scoring works, how to build a framework, and the marketing and sales superpowers it can unlock.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

KoMarketing Associates

AUGUST 31, 2022

Stressed out about the switch to Google Analytics 4? There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. . According to Google: .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Optinmonster

MAY 16, 2023

And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. That being said, if you’re not already using Google Analytics to boost your conversions… you should start right away. You see if what you’re doing works. We’ll show you how.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Template 64

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert. Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Sage Marketing

JULY 23, 2023

We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Understanding Google Analytics 4 Google Analytics 4 represents the cutting-edge advancement of Google’s leading web analytics platform. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Google has put together a list of recommended events for GA4. For example, for PPC marketers the Google Ads report takes a bit to actually find. This is an easy one!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Hubspot

DECEMBER 22, 2020

This is why Google has become a modern day casino for advertisers. While it might work, the potential for bleeding is likely. Google often signals their own interpretation of a search term, based on the types of results. After all, they're a $180B market cap, which means Cisco can afford to continue making Google rich.

PPC 101

PPC Work Management SEO Top of Funnel 101

Convert

MARCH 10, 2022

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. Let’s dive deep into the strengths and weaknesses of Google Optimize and show you other options. What is Google Optimize?

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Webbiquity

NOVEMBER 10, 2020

Both vendors and buyers use demos and vendor/product websites. Both buyers and sellers agree on the value of product demos. When possible, the best approach is to give buyers control of how they experience the demo. Self-guided demos and explainer videos work well for almost any type of software.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Directive Agency

APRIL 15, 2022

In other instances, each solution is guided by separate teams that rarely work together to collaborate. SEO is an acronym for Search Engine Optimization and is defined by Directive’s own glossary as the highly involved and focused process of getting web pages to rank higher in search engines such as Google or Bing, for example.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). We’re looking at you Google 2023 core update !) We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. What is SEO?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

EveryoneSocial

SEPTEMBER 15, 2020

There are many businesses that are fully distributed around the world and others that allow people to work from home occasionally during the week. . However, the COVID-19 pandemic has sparked a ton of new interest in working from home and more employees than ever were forced to be remote for their own safety and health of others.

Work Management 88

Work Management Product Tools Marketing Management 88

NuSpark Consulting

MAY 4, 2023

Here are some popular channels that offer retargeting options: Google Ads: Google’s advertising platform enables retargeting across the Google Display Network, which includes millions of websites, as well as on YouTube and Google Search.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

AUGUST 20, 2020

’, which means placing high organically on Google for important keywords in your market. They have two defined personas that work in the world of content. Traffic generates demos and trials. a content download, or a free demo sign up.). They believe in their flywheel and that it only works with exceptional content.

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Contently

MAY 26, 2020

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. After all, if our search ads work that way, shouldn’t content work that way too? The vast majority of people don’t just read an article like this and request a demo.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. The content you produce should be optimized for search engines, particularly for Google, which has 91.54% of the market share.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Marketing Insider Group

FEBRUARY 22, 2023

But the main reason why most companies use content marketing is because it works. Creating Google alerts for keywords is another. What to Consider Before You Start Mapping Buyer Journeys You’ll need to do some prep work before mapping. If onboarding goes south, all your hard work will be for naught.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

FMG Suite

AUGUST 18, 2021

When you search using Google, you’ve probably seen the ads at the top and side of the resulting pages. That means Google Ads for financial services target users who are curious about, interested in, or even ready to purchase financial services. Here’s how financial advisors can use Google Ads to grow their book of business. .

Paid Content 52

Paid Content Lead Scoring Lead Ranking Google 52

BenchmarkONE

AUGUST 20, 2019

Google Analytics is a powerful tool. While Google Analytics already offers access to important metrics like pageviews and traffic sources, to really get the most out of the platform you’re going to want to measure additional information that’s unique to your marketing goals. And that’s where Google Analytics goals come in.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 55

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. Buzzsumo will tell you what day is the best to post, how long your posts should be, what types of content works best, and monthly stats over time.

Social Media 98

Social Media Tools Media Lead Scoring 98

Webbiquity

MARCH 1, 2022

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. B2B tech buyers most highly value product demos, factual product information, and free trials.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Biznology

FEBRUARY 17, 2021

Look at these plug-and-play (aka out-of-the-box) AI solutions created with smaller budgets in mind: Google launched AI Hub, now in Beta testing and they say its ‘customer-friendly’ pricing will make it a perfect fit for small businesses. To get pricing, you must either sign up for a demo or contact their sales team.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Brightedge

JANUARY 23, 2020

Here are a few best practices for lead generation that we find work well. Make it easy for customers to convert into top-of-funnel and mid-funnel leads with easy registration for segmented email lists, demos, and other information that prospects may find interesting. Work to maintain an optimal user experience.

Top of Funnel 59

Top of Funnel Google Lead Scoring Lead Ranking 59

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. Google Adwords 101.

Hubspot 74

Hubspot Cost Google Process 74

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Since we have been discussing appointment setting extensively, it’s possible that Google recognized us as an expert in this niche, which could have contributed to our new post receiving a higher ranking.

Top of Funnel 122

Top of Funnel SEO B2B Paid Search Agency 122

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. Buzzsumo will tell you what day is the best to post, how long your posts should be, what types of content works best, and monthly stats over time.

Social Media 144

Social Media Tools Media Lead Scoring 144

Brandpoint

FEBRUARY 13, 2023

If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. While a Google engineer famously stated that their AI had become self-aware last year, and then was summarily fired, we’re still a few years away from achieving a dystopian technological singularity. years to achieve.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

Martech

APRIL 17, 2024

Aside from incorporating language models like ChatGPT for creating content, many email platforms are working on using AI to get users closer to their data. As I’ve viewed product demos in RFPs and talked with clients, I’ve seen something promising: Companies are improving how they give you access to data for insights.

Enterprise Management 126

Enterprise Management Marketing Automation Services Work Management Marketing Management 126

Sana Commerce

APRIL 17, 2024

These improvements translate into increased buyer satisfaction and reduce manual work for your team. Google Places is a widely recognized solution known for its global appeal. The main difference is that one add-on relies on Google’s database and the other on Loqate’s.

Customer Satisfaction 52

Customer Satisfaction Privacy API User-Generated Content 52