The Point
MAY 17, 2021
Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.
The Point
SEPTEMBER 24, 2012
Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours?
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The Point
OCTOBER 29, 2021
However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. Trial & Demo Conversions. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context.
The Point
NOVEMBER 14, 2014
Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. And here’s where I think that analysis goes astray: First, demand generation effectiveness is not best measured by which channel generates the highest number of “quality” leads.
The Point
FEBRUARY 28, 2023
The sales team may want demo requests but the best option may be a content asset (say, an ebook) that appeals to someone with the problem that your solution can solve. If you do invest in lead generation, set clear expectations for sales follow-up. What actions do you want your prospects to take? Be realistic.
The Point
MARCH 23, 2023
Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. A highly trafficked page can generate test results very quickly. Review test data and implement successful tests as permanent changes. Introduce new ideas.
The Point
APRIL 16, 2019
When beginning a new B2B paid search campaign, it’s impossible to tell which keywords will ultimately convert the best over time and generate the lowest cost per conversion. Failure to do this often results in wasted ad budget and spending valuable ad dollars on terms that generate expensive clicks but don’t convert at the same high rate.
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