Everything Technology Marketing

FEBRUARY 26, 2013

And many thanks to the co-sponsors of the B2B Lead Generation Report: IDG Enterprise | [link] IDG Enterprise brings together the unique brands (Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld) to serve the information needs of our IT and security-focused audiences.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Varicent

JULY 18, 2017

FunnelCake’s Growth Calculator is compatible with Salesforce Sales Cloud and HubSpot CRM, with additional integrations for Oracle Eloqua, HubSpot Marketing, Marketo, and Salesforce Pardot. For more information and to book a demo, visit getfunnelcake.com About FunnelCake FunnelCake helps close the gaps in your revenue funnel.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Eloqua 85

Ledger Bennett

MARCH 19, 2021

Planning and forecasting – Cortex helps plan and forecast media spend using a traffic light system that flags performance against media plan, enabling informed decision making on future spend and confidence in revenue forecasts from media activity. To schedule a Cortex demo Push to Start. Google and Bing Ads. Google Analytics.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Cintell

APRIL 7, 2016

While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details. Get a demo today.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Ledger Bennett

MARCH 12, 2020

Target companies will continue to need to invest in their products and services that will help them grow and transform. Create videos to run through online demos, product information or industry insight and upload to the hub. Create a video demo and send it out gated . – Live podcast recording.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Madison Logic

SEPTEMBER 29, 2020

Both complement the current platform integrations with Salesforce, Marketo, and Oracle Eloqua. Further, the HubSpot integration supports B2B marketers in their quest to identify and target the right accounts, increase engagement throughout the customer journey, and help sales measure performance across multiple channels.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Customer Experience Matrix

JUNE 9, 2009

but there’s an online demo that seems to cover pretty much the whole product. The idea is to help the sales rep decide who to call first. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. Eloqua provides interesting graphs of activity trends.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Interestingly, however, the callers received a demo 30% of the time, while the web leads only ended up receiving a demo of LogMyCalls about 8% of the time. Obviously calls can help with this problem too.

B2B 120

B2B Landing Pages Leads Lead 120

TrustRadius Marketing

JANUARY 8, 2020

I went through the certification programs and they really helped me understand the methods of modern-day marketing and how to use automation tools efficiently. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. To learn about pricing, contact Oracle Eloqua directly.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . This year, people came up to our booths and asked how we could help them deliver their content in new, engaging ways. The demo line was long, all day, all week. .

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Vidyard

NOVEMBER 26, 2013

The video not only delivers a laugh, but this kind of humorous take on a B2B solution can really get your customers feeling connected to your brand and helps you stand out in what can be a stuffy market. Key takeaway: How can you make your next demo or how-to video more engaging? Focus on one topic per video to keep your message clear.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. About Vidyard.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

SnapApp

MAY 28, 2019

It’s what helps both departments work as one unit, so together, we can drive deals forward and influence company growth. That’s a huge obstacle when you consider that strong alignment can help businesses become 67 percent better at closing deals. This blog post can help you get started. Create a Reliable Lead Scoring System.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

Directive Agency

APRIL 21, 2023

Directories are a high-intent channel that can help sellers find and convert more buyers. your CTA is “contact us” or “book a demo”) and has a 5 or 6-figure ACV. Need help getting started? He has over 10 years of experience in the B2B tech industry at companies like Eloqua, Influitive, and PartnerStack.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Vidyard

DECEMBER 16, 2013

What’s more is that the rich video library the company has established, which includes over 280 customer testimonials and product demos, now acts as an on-demand source of information. Scott also qualifies leads by setting up a video content journey.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

DealSignal

SEPTEMBER 5, 2023

Helping you make an informed decision for your sales and marketing efforts. This article explores the differences between these platforms to help you make an informed choice that aligns with your sales goals. This accuracy helps DealSignal’s users create targeted outreach plans, optimizing their efforts and resources.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

ANNUITAS

JULY 30, 2015

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. The four points below will help you get started in the right direction: Build a Strong Foundation-. Rome wasn’t built in a day and neither was a fully automated marketing engine. Get Logical -.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

TrustRadius Marketing

JUNE 19, 2019

Some important questions to ask that can help narrow down your list of products are: What type of marketing-channel access do different platforms provide? In order to help software buyers and marketers find the right Marketing Automation software for them, we’ve created a free Buyer’s Guide to Marketing Automation Software.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . This is very helpful for forecasting. . . #7: 7: Closed/won. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

JANUARY 15, 2015

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel used Twitter hashtags to help their audience connect to new entries (#SimplyAVR and #8bitideas).

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Kapost

MARCH 13, 2017

Without marketing automation tools like Marketo or Eloqua, teams wouldn’t be able to segment, target, or track leads at scale. Sitting down and writing arbitrary headlines helps me build a repository of email subject line templates I can return to when I’m feeling especially zapped. Sometimes said writing feels repetitive.

Creativity 54

Creativity Product Eloqua Enterprise Management 54

Terminus

JANUARY 13, 2021

By grouping them together as the fundamental unit, then you get marketing and sales speaking the same language, you help out both departments, and this keeps you from the dreaded “spraying and praying.”. Site visitors? They’re important, but secondary. We need to stay focused on the metrics that actually matter.

Allocation 26

Allocation Burn Rate Sales Qualified Leads Eloqua 26

Vidyard

APRIL 4, 2014

. “Yes I want to start a demo right now!” As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. Sign up for a demo? ” *click*). Do you want them to view more content?

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Vidyard

NOVEMBER 18, 2016

Vandermarel helps bring leads into the popular content engagement platform, and his place within the company is one part drive, one part serendipity. “I He quickly gave me a demo of LookbookHQ and after that I got connected with the Director of Marketing and found my home in demand generation at LookBookHQ.”.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Everything Technology Marketing

FEBRUARY 19, 2011

After your eBook so impressed your prospects, they are now eager to learn more about what you have to say and how you can help them solve their specific problem (if they aren't asking for more, they may not be qualified and ready to engage, or maybe your content isn't all that compelling).

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Nudge.ai

AUGUST 14, 2017

Menaka: How do your sales tools help you get a better read on your prospects? It’s incredibly difficult these days to really stand out, to go beyond just the regular, standard message, and my tools help me focus on the prospect. Menaka: Nudge.ai’s emphasis on relationships helped you focus on some new Canadian opportunities.

Process 42

Process Verticals SMB Eloqua 42

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

LeanData

APRIL 29, 2015

This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. While enrichment is a good way to supplement firmographic data, it can’t help with other information. The lead disconnect becomes apparent when nurturing your accounts. Strategic named account leads?

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. While enrichment is a good way to supplement firmographic data, it can’t help with other information. The lead disconnect becomes apparent when nurturing your accounts. Strategic named account leads?

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. While enrichment is a good way to supplement firmographic data, it can’t help with other information. The lead disconnect becomes apparent when nurturing your accounts. Strategic named account leads?

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

Vidyard

NOVEMBER 14, 2016

But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. And demand generation teams that see their video content as a silo will quickly be left behind.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

JULY 10, 2013

If a prospect is watching your product demo video, or viewing a recorded webinar, why wait for them to navigate to another page to ask for their email address, or to provide more info on your product? Vidyard gives you several different ways to generate leads through your video content.

Video Marketing 50

Video Marketing Generation Leads Lead 50

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. And you can show demos. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120