PureB2B

MAY 30, 2022

Generating high-quality leads is the biggest challenge for B2B marketers, and converting those leads into customers is the second biggest. Your sales time is going to waste if your team is stuck on the phone talking to people who were never going to buy from you in the first place. Be Strict With Your Criteria for a Lead.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Sales Management 62

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. We’ll also share recommendations on 10 of the best sales tools that you can use to streamline your sales processes.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

EveryoneSocial

JULY 14, 2022

We gathered several social selling examples to illustrate the power of leveraging your social networks to attract prospects and build relationships with potential customers. Take a look at the social selling examples and tips in this post to get a little inspiration to help you reach your sales goals.

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Your prospects are overwhelmed and busy. Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Benefits of Video for Sales Emails 2.1 Contents 1.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. Imagine having insights into the three things per day your child should learn.

Marketing Websites 132

Marketing Websites Cost Per Click Ad Building Resource Management 132

Golden Spiral

MARCH 24, 2022

I once read a stat that said: “You’re more likely to get bitten by a shark than click on a display ad.”. You’re too busy with your own agenda and browsing experience (and honestly, just a little too savvy) to click on one of them. Even if someone does not click, you’re still getting your brand in front of them.

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

Metadata

MARCH 25, 2021

Our favorite kind of blog posts are the ones that 1) come from happy customers and 2) were unsolicited and 3) we didn’t have to write ourselves. We had a good understanding of what our ideal customer profile (ICP) looked like, and the places they hung out online. You can check the original post here.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Metadata

MARCH 26, 2021

Our favorite kind of blog posts are the ones that 1) come from happy customers and 2) were unsolicited and 3) we didn’t have to write ourselves. We had a good understanding of what our ideal customer profile (ICP) looked like, and the places they hung out online. You can check the original post here.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

SalesIntel

MAY 20, 2022

This article will guide you through the process of purchasing B2B data by explaining essential factors, crucial categories of B2B data, and traps to avoid while choosing your data partner. We have already discussed the steps involved in choosing the right data vendor for your business. At several levels, data is critical.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

SalesIntel

JUNE 21, 2021

Growth hacking focuses on generating new customers and scaling their enterprises over anything else to spike the growth curve. So, what are the parameters that growth hackers should track? New Clients: Getting new clients is what acquisition is all about. Customer Retention: Keep customers coming back for repeat business.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Paid Search Agency Budget Programs 52

Vidyard

FEBRUARY 2, 2021

Why is using video for sales emails a smarter way to engage prospects and advance deals? Your prospects are no different. Your prospects are no different. They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Your prospects are no different. They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Benefits of Video for Sales Emails 2.1

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Hubspot

JUNE 8, 2021

If you hear "ABC" and "Always be closing" pops into your mind, a sales career may be the perfect match for you. How do you get started in sales? So let's get started! Choosing a career path in sales depends on your experience, company, and industry. But if you're thinking "Huh? What does that mean?" don't worry.

Sales Management 72

Sales Management Top of Funnel Work Management Enterprise Management 72

SalesIntel

MAY 5, 2023

If you’re searching for a comprehensive solution for prospecting and maintaining a contact database for your growing business, you may have encountered ZoomInfo. Here, we will explore ZoomInfo’s pricing and plans to help you determine whether the investment is worthwhile for your business needs. What is ZoomInfo’s Pricing?

Zoominfo 52

Zoominfo Pricing Price Ideal Customer Profiles 52

Outgrow

FEBRUARY 25, 2021

Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales! Growth hacking is a cross-functional strategy to scale your business, essentially aiming at maximizing growth at minimum costs. What Is Growth Hacking?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

SalesIntel

APRIL 18, 2022

From generating leads to email outreach, having quality information makes all the difference to your bottom line. To grow your pipeline you need to have the right data – data that is high quality and easily accessible. . To be successful in your campaigns, you need to utilize data relevant to your end-user.

Ideal Customer Profiles 40

Ideal Customer Profiles Zoominfo Paid Search Agency Intent Data 40

Lead Liaison

MAY 3, 2019

The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. Take the stress out of preparing for your next trade show by keeping track of responsibilities in a simplified checklist. Outline your budget – Outline the expected budget for this show.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

Hubspot

JANUARY 13, 2021

Another benefit is that, by honing the skills of a new team member, you get a refresher on the fundamentals of the role, which can serve to sharpen your knowledge and skills also. In other words, the process of explaining something to someone else increases your competency as well. Increasing Engagement. Improved Morale.

Peer-to-peer 68

Peer-to-peer Training Wiki Organic Leads 68

Hubspot

MAY 7, 2020

As a good marketer, you should be skeptical about high-priced emerging technologies. But, still, sometimes it's hard to tell how a tool works and if it's actually worth your money. It's usually not hard to identify time-intensive, or repetitive tasks that hold experts back from focusing on high-quality projects in your organization.

Marketing AI 89

Marketing AI Enterprise Management Work Management Paid Content 89

The Point

OCTOBER 7, 2014

Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. When posting a Sponsored Update, create a custom image, one that’s optimized for click-throughs, rather than just let LinkedIn pull an image from your post or article. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

JANUARY 25, 2012

The rewards from making even slight improvements to your PPC landing pages can be dramatic. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form. Avoid disconnects by keeping your message consistent.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Outgrow

MARCH 24, 2023

Shifting to retention in an established market 3. I’m your host, Dr. Saksham Sharda. You get three passes. But try to keep your answers to one word or one sentence only. Saksham Sharda: How long does it take you to get ready in the mornings? Saksham Sharda: The most embarrassing moment of your life.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Outreach

APRIL 22, 2021

Customer engagement and conversions go hand-in-hand, but building a loyal customer base doesn't happen overnight. With a strategic customer engagement plan, brands can leverage each interaction with a lead as an opportunity to meet their needs and expectations and, ultimately, increase customer conversion rates.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Lead Liaison

MARCH 8, 2018

In this article we’ll cover how to prepare for a marketing event to make your event as successful as possible. Prepare your Booth. We’re assuming your next event will require you to showcase your brand a bit. If you don’t have a booth contact your local print shop and inquire about trade show or event displays.

Work Management 48

Work Management Marketing Management Lead Liaison Lead Ranking 48

TrustRadius Marketing

MAY 2, 2022

Communication is key for all relationships, especially your customer relationships. You want your consumers to always be able to reach you at a reliable and recognizable number, but that’s the tip of the iceberg. Today you not only need to be able to offer reliable high-quality calls, but also chat messaging, SMS, and email.

Pricing 52

Pricing Price Enterprise Management Work Management 52

SmartBug Media

OCTOBER 9, 2019

As a savvy marketer, you’re focusing on building a system that attracts people to your brand and entices them to become customers. Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. Step 1: Make Sure Your Personas Are Your Top Priority.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Next week, my final post will cover how to convert your audiences to become your customers.

Webinar Metrics 96

Webinar Metrics Case Studies Case Study Tips 96

Delivra

OCTOBER 4, 2018

With 2020 coming into view, it’s a good idea to assess whether your email marketing software is equipped to handle the challenges that are coming your way. Email marketing continues to be a communications strategy capable of keeping you connected through a personalized experience with your audiences.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Software 40

DivvyHQ

JUNE 22, 2016

They are trying to manage utter chaos via email and spreadsheets. After tireless research and comparing platforms via meetings and demos, you choose the best solution that fits your needs. The powers-that-be give you budget approval, and BAM, you now have a shiny (but empty) new platform for your team to use.

Work Management 40

Work Management Marketing Management Content Marketing Planning 40

Outreach

SEPTEMBER 14, 2018

Don’t you love that moment when friends, new acquaintances at a dinner, or someone on the sideline of your kid’s soccer game finds out you’re in sales? Yet, if forced to pick, I believe the profession that salespeople should most relate to is not street worker or advertising mogul, but rockstar. Not convinced? Dedication to the craft.

Peer-to-peer 77

Peer-to-peer Fulfillment Spending Practices 77

Canadian Marketing Association

APRIL 26, 2017

No longer is it enough to refresh your company’s brand or logo, pump out some new sales collateral, and run some field marketing events to connect with customers and prospects. As such, your marketing team is working hard to connect every dollar they spend to lead generation and nurturing.

Marketing Websites 48

Marketing Websites B2B Marketing Automation Services Budget Programs 48

Vidyard

FEBRUARY 3, 2017

To helps marketers harness that power, we hosted a few ABM marketing expert panelists last week to chat about account-based marketing, and the secret weapon you can arm that can make your ABM program truly remarkable in 2017. Before we can get into the experts’ discussion on how to take your ABM program to the next level, let’s back up a bit.

Account Based Marketing 50

Account Based Marketing Tactics Video Marketing Top of Funnel 50

Altitude Marketing

OCTOBER 21, 2018

Is your company launching a new B2B product? Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. Step 1: Create Your Buyer Personas. Step 1: Create Your Buyer Personas. Step 3: Spotlight Your Differentiators.

Product 40

Product Enterprise Management Buyer Personas Work Management 40

Optinmonster

JANUARY 15, 2024

Do you have a SaaS business that offers free trials to acquire new customers? For most SaaS businesses, a free trial is the biggest source of converting free users to paying customers. Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials.

Conversion Rate 101

Conversion Rate Conversion Tips Marketing Analytics Tools 101

SendX

SEPTEMBER 17, 2020

For businesses one of the most confusing parts is how to stay in touch with the potential customers, that is follow up. Do you know that 60% of customers say ‘no’ four times on an average before saying ‘yes’? What about waiting for the customer to respond after contacting them once? What is a follow up email?

Effectiveness 195

Effectiveness Cold Calling Marketing & Strategy Open Rate 195

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. You may have to test them to see how they work with your business model. If not, you can adjust your strategies accordingly.

Paid Content 273

Paid Content Marketing Budget Paid Search Agency Advertising Channels 273

DiscoverOrg

AUGUST 23, 2018

Kenny Madden and his artwork, titled “Money Never Sleeps” Meet DiscoverOrg’s master of natural social selling: Customer Success Manager (and Business Expressionism artist) Kenny Madden. One client may prefer email-only interactions, while others check Twitter, or live on LinkedIn. Social media isn’t for everyone.

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197