Buzz Marketing for Technology

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How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software.

Planning 100
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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content. So I have been thinking a lot this summer about the effectiveness of our demand generation efforts this year.

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If I had a dollar.

Buzz Marketing for Technology

Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities. They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. But as you might expect they had limited funds and bandwidth (don't we all).

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What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales. Linear thinking applied to what is often emotional human behavior seems to unnecessarily complicate things to me, but I digress.

Planning 100
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My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

With a combination of strong marketing leaders and the support of the line of business heads that we did several award winning things that pushed the envelope on Demand Generation.

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

Then you’ve got some things that you’re investing in which may be candidates to be part of the next generation core business, things that you’re doing today that could lead to a big, healthy business in the future. And you should keep doing them. Are you learning new things?

Press 100
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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Well here are 9 of them: 1) QR codes and 2D Tags in general are ugly, generic and mess with a brand’s aesthetic, destroying much of the investment made by brands to develop distinct brand identities. 6) Because anyone can make them, the user experience (UX) is incredibly varied and frequently very low engagement.