Ambal's Amusings

OCTOBER 20, 2009

T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Sewell is president and founder of Connect Direct Inc. (CDI

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

markempa

SEPTEMBER 4, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

NOVEMBER 28, 2022

But executives in most organizations are demanding more from us. They want accountability, measurement, and ROI. In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. They want marketers who are leaders.

Paid Search Agency 324

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 324

markempa

APRIL 5, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Marketing Insider Group

DECEMBER 20, 2022

You can generate leads through a number of different ways. Some examples include: Content marketing. Direct marketing. Each lead generation avenue should be employed with an end goal in mind. Now go out and become a demand generation rock star and come back to tell us about your success.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

markempa

AUGUST 15, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

markempa

APRIL 18, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

The Point

OCTOBER 22, 2013

In the long run, it pays to extend the reach of your demand generation campaign to include not only those prospects ready to buy, but also anyone else that might be facing the specific issue or problem that your product or service can solve. Occasionally, however, other factors demand a more targeted, aggressive approach.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Tips Copywriting 100

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Top Rank Marketing

JANUARY 5, 2024

ANA B2B Marketing Budget and Spend Trends for 2024 [Report] 48 percent of B2B marketers have said that they expect marketing budgets to increase during 2024, with the leading areas of marketing spending expected to be in-person events, direct marketing, and content marketing, while 25 percent noted being very optimistic when it comes to the outlook (..)

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Madison Logic

JUNE 6, 2023

Demand capture can be considered in the buying journey’s mid to lower funnel. It’s important to understand that demand creation and demand capture are two sides of the demand generation coin. B2B marketers need campaigns that move both in-market and out-of-market buyers through the funnel.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

The Point

MAY 30, 2014

in B2B circles, the emergence of content marketing as the dominant form of demand generation leads some clients to question the value of “big idea” creative (agencies’ traditional calling card). Helping clients achieve closed-loop demand generation. Providing fresh ideas, new insights, and proven best practices.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

The Mx Group

NOVEMBER 17, 2017

If you want the account engagement score to be part of your metrics mix, it is important to understand how the different tools calculate it and pick the tool that is the most meaningful to your business. Do you have any economical suggestions for managing offline data and IP targeting? How do we decide which to target?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Content4Demand

SEPTEMBER 2, 2020

Short content is good to educate, engage and enable partners as they learn about more sophisticated demand generation techniques. Channel demand generation is a few years behind direct marketing, so don’t assume all partners are up on the latest account-based marketing (ABM) and SEO techniques.

Advertising Channels 66

Advertising Channels Demand Tips Multi-Channel 66

The Point

MARCH 18, 2014

I’ll even agree that any type of “spray and pray” advertising – the type that makes no attempt to target the right audience, deliver relevant content, or offer information of value, should be frowned upon if not outlawed completely. But let’s say your sales team wants to go after 200 “target accounts” within the financial services industry.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

MAY 11, 2015

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Sure, data rules the roost.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

The Point

MAY 27, 2014

Adapted from “The High Tech Direct Marketing Handbook”. B2B Marketing Copywriting Creative Demand Generation direct marketing email marketing lead generation assumptive close assumptive close technique b2b copywriting b2b copywriting tips email copywriting tips'

Copywriting 100

Copywriting B2B Demand Generation Agencies Demand Generation 100

The Point

DECEMBER 3, 2013

Marketing thought leaders abound in Silicon Valley, yet all I see here is the names of the three co-sponsors, a decision that smacks more of promotion than thought leadership. With all due respect to Direct Marketing News , even this long-time direct marketer would be hard-pressed to sell that publication as a hotbed of Modern Marketing.).

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

The Point

MAY 30, 2013

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. Thanks to the Spear Marketing Group account team for their contributions to this post. marketing agencies marketing agency skype' Comments welcome.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

The Point

FEBRUARY 10, 2010

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

The Point

AUGUST 17, 2010

Direct mail can play a useful role in lead nurturing by enabling you to reach prospects who have opted out of email communication, or who otherwise aren’t responding to your emails due to spam filters, firewalls or just plain email fatigue. Target Account Programs. Customer Marketing. Small Business. Top Management.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

The Point

APRIL 30, 2009

What do fishing licenses have to do with B2B demand generation? But the very fundamental direct marketing principles on display here [.]. Tags: B2B Marketing Creative Demand Generation Direct Mail direct marketing lead generation b2b lead generation.

Lead Gen 100

Lead Gen Peer-to-peer Demand Generation Leads 100

The Point

JULY 21, 2009

As I have often lectured in this space, much of what makes for an effective email has less to do with deliverability, mobile compatibility, social media functionality, and all the technical bells and whistles that most people fret about, and more about basic direct response principles such as a strong subject line and a compelling [.].

Webinar Metrics 100

Webinar Metrics Demand Generation Deliverability Lead Generation 100

The Point

JUNE 26, 2009

Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.

DemandBase 100

DemandBase Landing Pages Leads Lead 100

Inbox Insight

MARCH 2, 2022

Direct Marketing is another channel high on the agenda for senior B2B marketers in 2022, with 42% planning investment in this channel and 30% citing it as a critical channel to their strategy. With nearly a third of B2B marketers still utilizing Direct Marketing, it clearly remains highly regarded in the marketing arsenal.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52

The Point

JANUARY 9, 2015

One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. The rep may not have received the answer he was looking for (we already partner with a couple of companies in his space), but he generated action. So, for example: “Click to download our free white paper”. And dialog.

Demand Generation Agencies 100

Demand Generation Agencies Copywriting Cold Calling Telemarketing 100

ANNUITAS

APRIL 8, 2013

The big issues for marketers at present include big data; the role of social media; content marketing – being able to deliver engaging content and attracting the right talent to produce this – the structure of marketing teams, and the converging roles of the CMO and CIO. Q: Biggest demand generation challenge?

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

The Point

APRIL 8, 2010

As long ago as 2002, the Direct Marketing Association was reporting that fully 33% of people change their email address once per year. This gives us the ability, if we so choose, to send highly relevant content at a later date to subscribers who have particular areas of interest. After all, you’ve earned them! *As

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Marketo Lead Nurturing 100

The Point

APRIL 21, 2010

Navicure turned to its demand generation agency, Spear Marketing Group , for help. After consulting with the client on the blog’s objectives, content strategy, and target audience, Spear redesigned the blog from the ground up, and re-launched it as “ The Daily Practice.”. The results have been startling.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Point

NOVEMBER 9, 2009

Tags: B2B Marketing Demand Generation E-mail direct marketing email design email marketing b2b demand generation b2b direct marketing b2b lead generation.

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Demand Generation 100

The Point

MARCH 17, 2014

Excerpted from “The High Tech Direct Marketing Handbook” To download your free copy, click here. .” It could be the one thing that saves your campaign from imminent disaster.

Demand Generation Agencies 100

Demand Generation Agencies Demand Campaigns Copywriting 100

PureB2B

JANUARY 22, 2022

According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. For B2C marketing, creating and delivering content to your target audience on significant platforms is effective; however, it might fall short when meeting B2B marketing objectives.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

PureB2B

JANUARY 22, 2022

According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. For B2C marketing, creating and delivering content to your target audience on significant platforms is effective; however, it might fall short when meeting B2B marketing objectives.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

ANNUITAS

AUGUST 30, 2011

Relationship expands end-to-end demand generation and lead management service offerings for clients. Gary Skidmore, president of Harte-Hanks Direct Marketing, said, “ The Annuitas Group offers powerful insights to benefit clients who focus on B2B marketing. About The Annuitas Group. About Harte-Hanks ®.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

The Point

SEPTEMBER 16, 2010

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy. Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists.

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100

The Point

JULY 19, 2010

The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. Tags: B2B Marketing Database Marketing Demand Generation Webinar Invitations Webinars direct marketing email marketing webinar strategy.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100