Stevens & Tate

OCTOBER 2, 2020

Previously our view of inbound marketing was from a marketing heavy stance. All of your hard work with content, landing pages, social media and marketing has paid off. At the decision making stage, your buyer is already 60% of the way towards their decision and you can attribute that virtually all to marketing.

Top of Funnel 72

Top of Funnel Personalization Deliverability Inbound Marketing 72

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

SmartBug Media

APRIL 7, 2021

Marketing is ever-evolving, due to new technologies and the shifting needs of prospective customers. Today’s consumers are inundated with content, and anything they’re interested in buying is a search engine query away. How can marketers build trust and reach the perfect audience? Outbound Marketing Strategy.

Account Based Marketing 107

Account Based Marketing Inbound Marketing ABM Paid Content 107

SmartBug Media

DECEMBER 27, 2021

Has your inbound marketing agency embraced the idea of Intelligent Inbound® marketing being about a “culture of experimentation”? Can you turn abstract ideas into tangible deliverables? All this is part of the unique alchemy for inbound marketing strategy success for one former CMO turned SaaS co-founder.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Heinz Marketing

MAY 26, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. When work gets busy, it’s easy to become so distracted by meetings, emails, and deliverables, that we completely lose sight of our professional development. Recommended: “ Inbound ” and “ Content Marketing ” Audible.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

SmartBug Media

OCTOBER 10, 2022

HubSpot’s annual INBOUND conference was one of those to invite in-person attendees back. During the last two years, INBOUND was completely virtual, which only increased the excitement around returning in-person this year. SmartBug was an INBOUND conference sponsor for the fifth year in 2022. Step 4: Plan a marketing campaign.

Planning 52

Planning Budget Programs Deliverability Inbound Marketing 52

Lake One

APRIL 18, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. Yamini Rangan’s Inbound Keynote Simply put, coming out of a prolonged period of technological innovation to drive connection, we all feel more disconnected than ever.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Hubspot

SEPTEMBER 9, 2020

Email marketing seems like an easy win for your inbound marketing strategy. Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to actually get your email into a recipient's inbox in the first place. Have you checked your Sender Score?

Deliverability 95

Deliverability CAN-SPAM Click Rate Marketing & Strategy 95

Belkins

JULY 21, 2020

Previously, we’ve put together some of our thoughts on inbound and outbound marketing. However, both of them are just fractions of their respective methodologies – inbound and outbound sales. Comparing Inbound and Outbound Sales. Inbound and outbound are polar opposites, with individual strategies and KPIs.

CMS Development 95

CMS Development Ideal Customer Profiles Enterprise Management Work Management 95

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

SmartBug Media

SEPTEMBER 16, 2019

I’ll give you a hint: We’re passionate about Intelligent Inbound™ marketing. They will be your main points of contact over the next month as they explore all aspects of your business, including marketing challenges and growth opportunities. For passionate, hard-working marketers like us, what could be more fun?

Ideal Customer Profiles 58

Ideal Customer Profiles Process Deliverability Buyer Personas 58

SendX

JUNE 10, 2020

While this is true that people might open the emails but will hardly click through your content. Of course, email marketing is working at a top-notch rate. SendX SendX Dashboard So, when you are employing any tool for marketing, you want to be sure that it is the best of the best, and that nothing should go down the drain.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

SmartBug Media

NOVEMBER 23, 2021

With nearly a year of remote training sessions under our belt, here’s our approach to providing marketers with the benefits of ongoing education. Although the majority of these training sessions are not mandatory, they give marketers an opportunity to fill in knowledge gaps so that they can better serve their teams and clients.

Training 98

Training Deliverability Barriers Touchpoints 98

Lake One

JUNE 6, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. Yamini Rangan’s Inbound Keynote Simply put, coming out of a prolonged period of technological innovation to drive connection, we all feel more disconnected than ever.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

SmartBug Media

APRIL 7, 2021

Marketing is ever-evolving, due to new technologies and the shifting needs of prospective customers. Today’s consumers are inundated with content, and anything they’re interested in buying is a search engine query away. How can marketers build trust and reach the perfect audience? Outbound Marketing Strategy.

Account Based Marketing 64

Account Based Marketing Inbound Marketing ABM Paid Content 64

SmartBug Media

JUNE 30, 2020

Let inbound strategy lead the way in successfully supporting your move to virtual events and conferences. And when inbound marketing is applied, they enable your business to gain increased brand awareness, lead generation, and thought leadership authority and development in your industry. The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Work Management 91

SmartBug Media

NOVEMBER 8, 2021

Email marketing is at the heart of any good inbound marketing campaign. They’re likely cluttered with all sorts of offers and content from brands and companies that are vying for your attention. The last thing any email marketer wants to face is an email-sending suspension from HubSpot.

Validation 98

Validation Tools CAN-SPAM Hubspot 98

Strategic-IC

FEBRUARY 27, 2019

Choice, and rapid evolution are everywhere in marketing today. And while that’s a positive - never before have we had the technology, tactics and targeting ability to reach the right people, with the right messages - for individual marketers, the options can be overwhelming. What is the end deliverable that you want to achieve?

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Verticals 76

nDash

SEPTEMBER 24, 2018

A few weeks back (at HubSpot’s INBOUND conference) we announced the launch of nDash for Internal Teams , which opened up our platform to brands who manage most of their content internally. What a month it’s been! You can check out our listing here. More on this in a minute, but first, back to the HubSpot news. Campaigns .

Advertising Agencies 58

Advertising Agencies Hubspot Features Campaigns 58

Heinz Marketing

FEBRUARY 22, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing It’s no secret that business is tough right now. Your marketing budgets may be tight, or even non-existent. We’ve been in the same boat, and spent some time learning about how to optimize email deliverability. If that’s the case, that email needs to count!

Deliverability 101

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 101

Stevens & Tate

MARCH 12, 2020

Email marketing was one of the earliest forms of inbound marketing — and it’s continued to be one of the most widely used due to how cost-efficient and effective the strategy is. The following are some of the most important email marketing metrics that you should be following: Click Through Rate. Bounce Rate

Email Marketing 59

Email Marketing Click Rate Deliverability Conversion Rate 59

SmartBug Media

APRIL 9, 2019

Just last year, over 40 percent of companies surveyed as a part of HubSpot’s State of Inbound initiative shared that one of their top marketing challenges was proving the ROI of their marketing activities. After all, within the world of inbound marketing, there’s certainly no shortage of information, analytics, or KPIs.

Campaigns 68

Campaigns Effectiveness Landing Pages Click Rate 68

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Digital B2B Marketing

JUNE 4, 2013

If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch. Inbound or Content Marketing. Search marketing. Direct Mail.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Lake One

OCTOBER 29, 2020

You need to get Inbound. Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Elements of Inbound can be applied cross-functionally. HubSpot Inbound Certification. HubSpot Training Recommendations for Marketers. Time: 2 hrs.

Hubspot 53

Hubspot CMS Development Training Work Management 53

Lake One

OCTOBER 29, 2020

You need to get Inbound. Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Elements of Inbound can be applied cross-functionally. HubSpot Inbound Certification. HubSpot Training Recommendations for Marketers. Time: 2 hrs.

Hubspot 52

Hubspot CMS Development Training Work Management 52

Buffer

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service. Your face may not even show in the content you create.

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Binary Demand

JULY 21, 2023

Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. The next critical consideration is ensuring its utmost security.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Outgrow

MAY 16, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Alex Mackrill for our monthly podcast – ‘ Marketer of the Month ’! Common content marketing mistakes: focusing on irrelevant topics and using sales-driven calls to action too early 3. Saksham Sharda: Hi, everyone. Alex Mackrill: Nighttime.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

DiscoverOrg

FEBRUARY 19, 2016

There’s no doubt that today’s marketing landscape is lauding the growth of digital marketing in the realm of inbound channels such as social engagement programs, SEO, and content development. However, this doesn’t mean that tried and true Outbound marketing has gone to the wayside. Or does it?

Account Based Marketing 120

Account Based Marketing Lead Ranking Paid Search Agency ABM 120

Golden Spiral

SEPTEMBER 15, 2021

Selecting an agency is a difficult decision for a HealthTech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Factor marketing collaterals into your budget. What to Look for in a Marketing Agency.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

DealSignal

OCTOBER 18, 2022

Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? Automatically enrich your inbound leads. Automatic contact enrichment for your inbound leads enables you to improve conversion rates with simpler forms and accelerate sales follow-up.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

SmartBug Media

OCTOBER 30, 2019

The digital marketing world is an often crowded space, and today, there are more than enough tools and solutions out there to choose from. Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. What is fintech marketing? All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry.

Work Management 110

Work Management Marketing & Strategy Marketing Strategy Practices 110