Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. Q: B2B marketing seems to be in this constant state of change.

Work Management 104

Work Management Marketing Management Database Marketing Lead Gen 104

SalesIntel

JANUARY 19, 2022

We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. Once you have calculated your current ROI, we’ll help you find a strategy to help you increase your ROI and meet your sales goals every quarter. . Database marketing. What is ROI?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Martech

SEPTEMBER 29, 2023

Widely used by publishers and event organizers, it will work well in tech and industrial categories. Also works for editing podcasts, and includes screen recording, clip creation and transcription. Website personalization: Talk about the arrival of one-to-one marketing communications. What a godsend.

Marketing Automation Services 97

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 97

SmartBug Media

AUGUST 11, 2020

Hiring a marketing agency can be an expensive endeavor, but oftentimes, the additional expense is worth the boost in customers, leads, and sales that it brings. A knowledgeable, experienced marketing agency can help your manufacturing company: Expand marketing efforts. Increase efficiency, productivity, and performance.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ad Agencies Companies 100

Customer Experience Matrix

FEBRUARY 3, 2010

post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Onalytica B2B

JANUARY 8, 2019

Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Martech

JUNE 15, 2023

“I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel. “Most marketing is remarkably unevolved,” he continued. “The technology market doesn’t do nuance well,” said Schuerman.

Enterprise Management 112

Enterprise Management Marketing AI Work Management Marketing Management 112

ANNUITAS

NOVEMBER 18, 2020

These products were supposedly created to help us be more efficient and to foster a sense of community. I personally remember thinking the business model didn’t make sense, and as a marketer focused on B2B, I struggled to make the connection between the seemingly selfless intent of the platforms and the needs or desires of my clients.

Ethics 130

Ethics Personalization B2B Opt-out 130

Customer Experience Matrix

JANUARY 13, 2014

If you want a crude approximation of how much a central database reduces complexity (and hence cost), this is good place to start. I''m working on it as part of a larger methodology to help marketers assess the value of a Customer Data Platform and plan for deployment. But it makes a good story, eh?

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. After you’ve finished cleaning your data, it’s time to put your raw (and incomplete) data to work.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

SmartBug Media

JANUARY 20, 2021

Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Pro Tip: Spend more time now in the import process to save you future time in trying to clean up a dirty database.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Well, every HubSpot account is given a unique code that helps HubSpot track their website traffic.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

The Point

OCTOBER 26, 2010

As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. . Marketing automation helps eliminate marketing waste.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. Content marketing is broader than this and can take many different forms. How do they work together? Guest post by Sam Allcock.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Biznology

JANUARY 30, 2015

Our legacy databases are not as robust as we need. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. This can be an expensive, but very helpful, tool. It’s a never-ending battle.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Unfortunately, the data in most CRM systems isn’t tight enough to help marketing. Is that a reflection on the software, or on how people use it?

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

SalesIntel

JANUARY 24, 2022

At SalesIntel, we have years of experience connecting clients to the right sales tools to help them take their B2B sales to the next level. Here are tips we have developed over the years to help our clients get the most from their sales stack investment. . Marketing Automation And ABM. That’s where we come in. CRM Software.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

GreenRope

JULY 27, 2020

Personalization and dynamic data are two key facets of marketing automation. How do they work? A new contact record is then created for that individual and their information is stored in your CRM database. Marketing automation will do the rest. SEGMENTATION HELPS WITH CUSTOMER TARGETING.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

Biznology

JANUARY 5, 2022

That Will Never Work , by Marc Randolph, which documents how he and Reed Hastings strategized and launched Netflix. I appreciated that Marc, a classically trained direct marketer like myself, approached the project with a test-and-learn mindset. I love the complexity and variety in B2B marketing. Leiber and Stoller.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Conversica

JULY 31, 2020

For Marketers who painstakingly worked on their 2020 plans, the lockdown has meant reassessing their strategies and changing plans from in-person meetings to alternative digital approaches to grow pipeline. Working in a Digital-Only World. Marketing Automation? By Ursula Davis, LeadFabric (European Conversica Reseller).

Marketing AI 52

Marketing AI Planning Lead Scoring Lead Ranking 52

SmartBug Media

JANUARY 20, 2021

Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Pro Tip: Spend more time now in the import process to save you future time in trying to clean up a dirty database.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Martech Advisor

SEPTEMBER 24, 2019

All that data, from transaction data to marketing communications to social media, even macroeconomic data, can all be used by AI technology (especially machine learning) to help businesses understand their customers. They can send their database marketing content when they are more inclined to buy. The magic of AI?

Brand Identity 45

Brand Identity Branding CAN-SPAM Touchpoints 45

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

The Point

OCTOBER 14, 2010

Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

NOVEMBER 15, 2010

A tip: pose questions in a manner that implies the answer is a benefit to the reader, for example: “Help us send you more relevant information by identifying your primary areas of interest from the list below.”. Another is to utilize progressive profiling: asking incremental qualifying questions as part of the nurturing process.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

Customer Experience Matrix

MAY 15, 2011

Data hygiene can be an issue if you are working with a data set that is new to your organization. Keep in mind that the data scientists of those days were working with computers with less horse power and memory then the average iPad used by the majority of attendees at Digiday:Target. . • Lack of Metadata about data sources. •

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

Convince & Convert

SEPTEMBER 11, 2011

Influence Measures Help Business Create Order From Chaos. How the hell does that work without something like Klout? I fear that lazy companies use it as a replacement for sound CRM and database marketing initiatives that bolt together multiple data points for better business intelligence. It simply doesn’t.

Social Media 161

Social Media Database Marketing Television marketing CRM 161

ViewPoint

JUNE 29, 2017

They are logical, doable, effective steps you can put in place—and they work. Involving planning, collaboration and accountability processes, these sure-fire action items will help marketing leaders like you make real sales impact. What we call our “silver bullets” aren’t a quick fix for what’s ailing your pipeline.

PointClear 204

PointClear Sales Qualified Leads Forecasting Paper 204

Biznology

NOVEMBER 8, 2012

Keyword collaboration isn’t just important for digital marketing. Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. I could tell you how that works.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Biznology

MAY 30, 2012

The problem is that this model—which lives under the umbrella concept known as “inbound marketing”—leaves marketers in a serious quandary. We don’t have any way of knowing who is reading our informative, educational and helpful content. It’s tough to do sustainable marketing on faith.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Customer Experience Matrix

JANUARY 31, 2010

Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Leadspace

OCTOBER 6, 2019

In the last 10 years, every B2B business has discovered content marketing, so now they need to understand their analytics just to break through with their message. The kind of audience analysis that’s possible today for fueling content marketing was unheard of even five years ago. These are great days to be a B2B marketer.

B2B Marketing 48

B2B Marketing Top of Funnel Enterprise Management Paid Search Agency 48

Customer Experience Matrix

DECEMBER 12, 2007

I’m at the National Center for Database Marketing Conference this week. My personal theory is that the industry has matured in the sense that there are many more people now who have been doing serious database marketing for ten or fifteen years. NCDM is always a good place to get a feel for what’s on people’s minds.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

JULY 22, 2010

I had a conversation today with one vendor who argued that success still depends mostly on helping new users get value from their systems. In this view, small vendors can succeed by providing excellent service and support, as well as by linking with marketing agencies and consultancies. These used proprietary, non-SQL database engines.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

PureB2B

DECEMBER 5, 2019

Data is a prime asset in marketing as it can boost the performance of marketing and sales. In a hyper-competitive economy, analysis driven by data can help develop strategies and efficient activities that will catch your target market interest and improve both bottom-line and top-line figures. The Pain Points of Data.

B2B 62

B2B Validation Sales Qualified Leads Verticals 62

PureB2B

AUGUST 3, 2016

People no longer stand on a conveyor belt to do the same mind-numbing work day in and day out. In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. Even the mistakes you commit can help inspire trust in your followers. Offer Exclusive “Gated” Content.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62