Customer Experience Matrix
FEBRUARY 1, 2010
The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. Alterian has already made big bets in social media and Web content management, which are also well beyond the scope of traditional database marketing.
Customer Experience Matrix
OCTOBER 20, 2008
One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
MARCH 18, 2014
If those purchased lists, as is often the case, filter into the company’s demand generation engine, the result is the kind of indiscriminate, untargeted campaigns that are the topic of Phil’s rant. But let’s say your sales team wants to go after 200 “target accounts” within the financial services industry.
Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? How Does it Work With PPC?
Customer Experience Matrix
JULY 22, 2010
Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management. Alterian and SmartFocus are also still independent, but are sold as services via marketing agencies (Alterian) or directly (SmartFocus). These used proprietary, non-SQL database engines.
The Point
OCTOBER 14, 2010
Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. I’m just not sure the rest of us are quite there yet. Phone contact has to play a role.
Onalytica B2B
JANUARY 8, 2019
Brian Hansford – VP of Marketing Performance at Heinz Marketing. Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. Location: Redmond, WA USA.
Expert insights. Personalized for you.
120 
Let's personalize your content