Zoominfo

MARCH 24, 2021

In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. How Does Dirty Data Affect Sales? The impact of bad data on sales can range from a sluggish sales pipeline to catastrophic revenue loss. Inaccurate data waste sales reps’ time. Let’s take a closer look.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Smarte

DECEMBER 13, 2018

As a marketer, you must have managed lot of email marketing campaigns. The post Why real-time data maintenance is the future of data hygiene? The ones which gave you a good ROI […]. appeared first on SMARTe Inc.

Data Hygiene 66

Data Hygiene ROI Email Marketing Campaigns 66

KoMarketing Associates

SEPTEMBER 17, 2020

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. The most popular channel among marketers is email, with 90% of respondents stating that they utilize it in their strategy.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. This article will lay out: Common mistakes we still see in email campaigns. Proactive strategies to get your email campaigns in compliance 1.

CAN-SPAM 105

CAN-SPAM Data Hygiene Domain Privacy 105

Biznology

MAY 28, 2014

No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”. Key enter the data correctly in the first place. Sounds obvious, but it’s often overlooked.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Marketing Insider Group

MARCH 28, 2023

Customer Database Data hygiene has nothing to do with scrubbing your data’s ears. Rather, it is the ongoing process involved in maintaining clean data that is complete and error-free. all of the ongoing processes involved in guaranteeing data is clean … and error-free.”

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Zoominfo

DECEMBER 3, 2018

Consider these statistics ( source ): 40% of email users change their email address at least once every two years. 15% of email users change their email address one or more times a year. 25-33% of email addresses become outdated every year. Low quality data is likely doing more damage than you think.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. Spam traps usually look just like normal email addresses, making them seemingly impossible to identify.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Launch Marketing

JANUARY 2, 2019

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. Support lead generation efforts by promoting gated content through trusted sponsored email providers.

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

Martech

JUNE 21, 2022

After identifying data issues through quality assessment and reports, marketers should focus on cleaning up the errors through hygiene efforts. “If you liken your marketing campaigns to playing darts, you want those darts to hit the board, which is the marketing campaign being effective,” Pritchard said.

Data Hygiene 110

Data Hygiene Ideal Customer Profiles Conference Lead Scoring 110

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Martech

OCTOBER 2, 2023

Consider data hygiene, one of those pieces of grunt work. It will also deprive people of an experience that teaches how to quickly assess if AI output makes sense or not — as well as see other potential issues with the data. For instance, case studies and projects could include some data hygiene work. Get MarTech!

Automation 119

Automation Marketing AI Data Hygiene Case Studies 119

Envy

JANUARY 20, 2022

Hey, did you know that email marketing databases degrade by about 20-30% each year? In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. There are various reasons for your database being messy or just plain filled with junk: Your contacts’ emails are incorrect, why?

Hubspot 118

Hubspot Data Hygiene Marketing & Strategy Contact Marketing 118

Litmus

OCTOBER 11, 2022

Marketers know email marketing personalization is good for business. Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging. . Leveraging data details. Lesson one: Types of data. Lesson two: Data hygiene.

Email Marketing 86

Email Marketing Data Hygiene Personalization Planning 86

NetLine

DECEMBER 27, 2023

These systems store and manage your customer and prospect data, as well as handle your marketing campaigns. Data Management Platform: Siloed or inaccurate data can stand in the way of making worthwhile data-based decisions. That’s why having a data management platform (DMP) is a key component of any martech stack.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Litmus

SEPTEMBER 13, 2022

Email marketing is foundational to any strong marketing strategy. Knowing how to measure and increase your CTR not only improves your email campaign performance, but keeps subscribers coming back for more. What is email click-through rate? What is a good email click-through rate (CTR)? . Email campaign budget.

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Martech

JULY 20, 2021

Marketing is a career that rewards creativity, even when technology is used to carry out precise targeted campaigns. There are workflow builds, data segmentation and analytics to deal with, and those key capabilities are key to the science of automation.”. New team members have to be creative and also scientific.

Data Hygiene 112

Data Hygiene Ad Building Marketing Automation Services Marketing Management 112

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Yet your beautiful email campaign may never actually reach the inbox. Yet your beautiful email campaign may never actually reach the inbox. Email deliverability is a complicated, technical beast.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Only B2B

NOVEMBER 20, 2023

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing. Must Read: What Is Data Cleansing And Appending 7.

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Litmus

APRIL 25, 2022

Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. Email deliverability. Conduct an email deliverability audit.

Email Marketing 99

Email Marketing Deliverability CAN-SPAM Data Hygiene 99

Only B2B

JULY 19, 2023

Within this captivating blog post, we embark on a journey to unveil the profound significance of personalization, encompassing personalized email marketing, dynamic content, database segmentation, one-to-one marketing, personalization software, and the art of implementation. Must Read: Why Email Marketing is Great for Inbound Leads?

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Zoominfo

SEPTEMBER 18, 2018

Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

JANUARY 5, 2021

Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO. Practicing good data hygiene is essential.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Zoominfo

OCTOBER 26, 2020

This data tends to decay from inaccuracy, outdated, coming from an unreliable source, or aging out. B2B businesses rely on accurate databases for sales and marketing campaign success — from phone numbers, email addresses, tech stacks, to branch locations. 75% of those companies saw a decline in sales and marketing performance.

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

Zoominfo

MARCH 8, 2022

Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data. What is poor data quality? Poor quality data is inaccurate data. It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.)

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Litmus

AUGUST 29, 2022

Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation? Why has my email reputation gone down?

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

MLT Creative

OCTOBER 25, 2011

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Holding on to dirty data can clog up your marketing efforts and your opportunities.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. It’s our hope that you use these marketing productivity statistics to improve your campaigns. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

Work Management 98

Work Management Marketing Management Validation Software 98

DotDigital

OCTOBER 7, 2021

Whether it’s sending an email out to your database, posting on social media, or publishing a blog… the fear that you’ve not noticed a mistake is real – and surprisingly common. Whether you’re emailing a few hundred, or a few hundred-thousand, no one wants to send out something that isn’t perfect. Shudders *.

Marketing AI 52

Marketing AI Data Hygiene CAN-SPAM Curation 52

Zoominfo

JANUARY 5, 2021

Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO That’s where Salesforce Sync comes in.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Binary Demand

JULY 21, 2023

By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads. It also helps optimize marketing campaigns, personalize messages, and deliver the right content to the right audience.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

SalesIntel

AUGUST 11, 2021

Will you try selling him an email marketing platform just because you think it might help him? You don’t have complete data on his organization as you kept the form limited to name and email address. Now, you have all the necessary data to contact the lead. Poor data hygiene can have a huge impact on your email campaigns.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52