Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? If you want customers, you need to go where they are online. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% It’s the numbers. Over 25% of U.S.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

MARCH 13, 2013

And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business. Once you’ve decided to hire a freelance writer, there are a number of sites and resources that can help you find candidates.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

NOVEMBER 6, 2013

Some of my favorites include cooking and baking blogs, and news sites like Huffington Post and Mashable and occasionally The Onion. Check out these ideas: Blog listing sites – Also known as blog directories, these are sites that list huge numbers of blogs that you can pick and choose from. How do you find great blogs?

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

DECEMBER 12, 2012

Or quality content for customers ? ” Always keep that ideal customer in mind when crafting your message. The “SEO Friendly” site: For good SEO results , each page needs to be both keyword-rich and current. The “SEO Friendly” site: For good SEO results , each page needs to be both keyword-rich and current.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Guess what I see on many sites for service providers?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

SEPTEMBER 4, 2013

When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. These platforms have a specific crowd following and due to the less competition on these sites, you are likely to have a greater penetration over the market.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

MAY 30, 2016

Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Your logo – Get a customized banner created to include your logo, picture, blog name and tagline; use one of the freelance sites to find the right designer.

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

FEBRUARY 11, 2015

This free tool will allow you to customize an introduction, and schedule a blog post feed to several social sites at a time. Social media sites are designed to help you connect and network, so be sure to monitor them. Join the conversations on Twitter. You can also find VAs in the states that bring a lot of value. My favorite?

Social Media 100

Social Media Blogger Media Business 100

Writing on the Web

APRIL 10, 2013

A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. Just be careful, because there is nothing governing these sites, and there is no guarantee that the information that is being presented is one hundred percent accurate. There are many good books out there on writing.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

AUGUST 16, 2011

Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Here are 5 reasons why you should NOT automatically feed your blog into these social media sites: You cannot personalize the content. Although this seems like a good idea, it may do you more harm than good.

Facebook 100

Facebook Social Media Tagging Linkedin 100

Writing on the Web

MARCH 27, 2013

They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

NOVEMBER 8, 2011

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. The site set up especially for The Buying Brain book has a page of “cool brain facts,” that are fun to read.

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

JULY 18, 2012

The following three P’s of social media will help your business create a loyal customer following and find new clients through a fresh, well-organized social media page. First, learn your way around the specific social networking site. Image: Freedigitalphotos.net ). A Purposeful Plan. Practical Posts.

Social Media 100

Social Media Media Business Merchandising 100

Writing on the Web

JUNE 11, 2010

First, let me share how this blog aggregator site works, and why it’s important for you to subscribe and bookmark it… then I’ll tell you some ideas Tony and I discussed. Provide an Easy to Navigate Site – End users most often are people who are not regular readers of the blogs and other sources. What about you?

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. But when I see a customer rave review and 5 stars, I’m all in. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? My foot is narrow and bony.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. The site set up especially for The Buying Brain book has a page of “cool brain facts,&# that are fun to read. Well, of course it would.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

FEBRUARY 13, 2013

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. It’s important to keep posting fresh new content, in order to get readers coming back (thus increasing your visibility and site traffic). However, blog writing can be tougher than you might think.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

JUNE 16, 2010

Many independent professionals want to be in control of their sites, without having to go through a webmaster, and without learning coding or programming. Wordpress makes it easy for anyone to update their own site. There are a multitude of talented web people available for customizing it for your needs.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

OCTOBER 14, 2015

In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. When considering any type of content on your blog, whether a blog post, links to other sites, products or direct advertising, you must keep your reader’s needs in mind.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

APRIL 4, 2011

They aren’t engaging the customer and are therefore not serving much of a purpose. There is even software that makes it easy to create, manage and track buyer activity on your site so that you know the kind of information your potential customers want. So, now what? It’s time for companies to turn to 2.0

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

MAY 8, 2013

Everyone, especially small business owners, is using blogs, website, and social media sites to get found, get known and get clients. Those small business professionals that have the courage to experiment and looks for creative ways that truly work for promoting their business and connecting with customers will win.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

APRIL 24, 2013

Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social sites. And you’ll need to do that two times a week, or more. That’s pretty clear and direct.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

NOVEMBER 27, 2013

” “No matter where you go, you see how content marketing affects business and customers alike. A great way to find other blogs is through a blog aggregator site like Alltop.com. The more it is talked about, the more it is working. No matter what business or field you’re in, you can do this research.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

FEBRUARY 19, 2014

Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? Is a business blog worth the time you need to research, write, format and publish quality content? Publishing a quality blog requires time and effort.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

NOVEMBER 1, 2011

I just love this site: SalesBrain , a neuromarketing company. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. I recommend you visit the site, as it is clear and easy to navigate to find great information about buying decisions.

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

JUNE 10, 2010

LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. All you have to do is list your blog as one of the live links in your profile, and when you choose the blog tool it will bring your blog to the site. The groups.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

Writing on the Web

FEBRUARY 21, 2012

It’s a social networking site designed for the career- and business-minded professional. A unique feature of LinkedIn is LinkedIn Today , which gathers the most shared news on the site all in one place. You can also customize your LinkedIn Today page and LinkedIn front page to show news more relevant to your industry.

Linkedin 100

Linkedin Facebook Ideal Customer Profiles Privacy 100

Writing on the Web

FEBRUARY 14, 2011

“ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#. While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Of course, who wouldn’t?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

JULY 9, 2010

By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company. Get URLs for your site before somebody else does so with the poor intentions.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

MAY 16, 2011

Publishing video on your site is like a client magnet. Join me, along with Colin Martin and Marc Bullard , in a free webinar next Thursday, May 19, 2011 at 5:00pm ET to learn the secret tactics successful marketers are using on free hosting sites such as YouTube that are bringing an avalanche of traffic to their websites.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

OCTOBER 10, 2012

People – your target audience of ideal customers – want to know what you stand for and what you can do for them. Keep a list of categories or major keywords that are important to your ideal customers. What problem(s) does your business solve for customers? Go deep: why is this problem important to your customers?

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

Writing on the Web

MARCH 7, 2012

If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. A good place to find contacts that will give you outstanding recommendations are your satisfied customers. Maybe Facebook is better left for your family and friends? photo courtesy jannoon028 ).

Linkedin 100

Linkedin Tips Ideal Customer Profiles Webinar Metrics 100

Writing on the Web

DECEMBER 19, 2012

Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall revenue. In fact, a key tactic for SEO ranking is the practice of guest blogging with links back to the author’s site.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

OCTOBER 11, 2010

You need to know how your customers and clients see your biases showing up. Take the Implicit Associations Test , the IAT, offered online for free by Harvard through a site called Project Implicit. Don’t believe me? Or, maybe you believe me and are saying “So what?&# Implicit biases are pervasive.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

NOVEMBER 7, 2012

Here are other key reasons blog writing is key for your business: Building an online base of targeted customers. Reaching customers on an individual level. Check out the blog aggregation site Alltop.com , to find excellent blogs in specific areas of expertise. Improving your “findability” through online searches.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Writing on the Web

AUGUST 8, 2012

Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. The same goes for other social media sites – ( Facebook , LinkedIn , Google+ ) the number of them growing by the day. Twitter is not just for kids. Image: FreeDigitalPhotos.net ).

Business 100

Business Social Media Social Networks Linkedin 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? If you’ve ever thought your site could use a little face-lift, this is a no-brainer! For a reasonable fee, Suzanne can transform your blog and give it a whole new look with a custom header. How do you like my new look?

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100