Zoominfo

NOVEMBER 9, 2023

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers. Benchmark Your Current State: the Modern GTM Index (MGI) Where do you currently stand?

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Terminus

DECEMBER 8, 2020

In this Takeover episode, hosts Nikhil Premanandan and Karthi Mariappan from Hippo Video speak with Dan Tyre , Sales Director at Hubspot , about how to use video-selling to humanize your sales process. At HubSpot, Dan has crunched the data repeatedly. So, before you write another robotic email, why not record a video instead?

Hubspot 48

Hubspot Video Marketing Cold Calling Knowledge Base 48

SendX

JANUARY 1, 2020

According to Hubspot, a study they conducted using 6.4 million sales follow-up emails they had sent concluded: A subject line with a sense of urgency gets 10% more open rate. Another sales email survey HubSpot concluded shows that around 65% of email recipients prefer emails with more images than text. Well, how about chatbots?

Tips 198

Tips Click Rate Open Rate Urgency Marketing 198

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

Marketing AI 127

Marketing AI Ethics Work Management Marketing Management 127

SendX

JANUARY 2, 2020

According to Hubspot, a study they conducted using 6.4 million sales follow-up emails they had sent concluded: A subject line with a sense of urgency gets 10% more open rate. Another sales email survey HubSpot concluded shows that around 65% of email recipients prefer emails with more images than text. Well, how about chatbots?

Tips 195

Tips Click Rate Open Rate Urgency Marketing 195

Hubspot

JULY 11, 2017

Here at HubSpot, we take culture pretty seriously. That’s why, one January night that started like any other -- watching Netflix in my pajamas and eating chicken tikka masala from my favorite Indian takeout joint -- I decided to respond to a mobile customer satisfaction survey from the food delivery platform that I use, called Grubhub.

Hubspot 0

Hubspot Work Management Marketing Management Mobile Marketing 0

Vidyard

JUNE 15, 2020

The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ Even when it’s proven to earn 3x higher response rates than email alone and cut deal cycles in half, a few detractors can dampen everyone else’s results. Morgan Jacobson HubSpot Principal Manager of Sales Strategy and Systems.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Vidyard

OCTOBER 24, 2017

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. HubSpot is always on the lookout to help their sales reps book more meetings. ” Terminus.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Hubspot

APRIL 23, 2020

These insights are based on aggregated data from over 70,000 HubSpot customers globally. The data from HubSpot's customer base reflects benchmarks for companies that have invested in an online presence and use inbound as a key part of their growth strategy. Both sales email volume and response rates increased.

Advertising Benchmark 88

Advertising Benchmark Budget Programs Open Rate Response Rate 88

SmartBug Media

MARCH 25, 2020

Increase customer retention (training). If you need help getting started with ideas, ask your customers , check out what’s trending on social media, and see what your competitors are doing. Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. Check out the full run-down of these software platforms.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Hubspot

NOVEMBER 22, 2023

It's a CRM (or Customer Relationship Management Platform). Even if you don't use HubSpot, you probably use some type of CRM. CRMs have always solved that problem for customer-facing teams with hundreds of contacts and data points to track. This is where Customer Relationship Management (CRM) software comes into play.

Enterprise Management 63

Enterprise Management Marketing Management Tools Forecasting 63

Hubspot

JANUARY 11, 2023

Research from Woodpecker found that forgetting a follow-up leads to a 9% response rate. With one follow-up email, the response rate rises to 13%. If you’re a HubSpot user, you can begin automating follow-up emails right away. Automated emails start out like any other message you plan to send with HubSpot.

Automation 59

Automation Click Rate Response Rate Template 59

Martech

OCTOBER 26, 2021

Twilio, the customer communications service company, has announced the launch of a new component of its Customer Engagement Platform, Twilio Engage. The latest offering adds a marketing engine to Twilio’s existing Twilio Frontline for sales and Twilio Flex for customer service. billion last October. billion last October.

Marketing Automation Services 109

Marketing Automation Services Automation API Aggregators 109

Hubspot

JULY 7, 2020

Now that businesses have closed the books on Q2, we wanted to take a step back and assess where our customers are, four months later. HubSpot can't make predictions about what will happen, and nobody knows what the future looks like. But response rates have been dismal. Customer-Initiated Chat.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hubspot

MAY 28, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Sales email response rates remained flat week-over-week. Zoom integration with HubSpot.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Martech

FEBRUARY 24, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Do current customers utilize the full functionality? How do you protect and secure customer data? Are they showing us our “must-have” features? a free trial)?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Automation 120

Martech

OCTOBER 8, 2021

If marketers don’t take control of how customers perceive their brands, customers will. We can either let our customers give ourselves characters, or we can choose to define that personality and help shape the way that our customers interact with our communications.”. “We It’s important to give customers context.

Marketing Automation Services 140

Marketing Automation Services Ad Building Brand Identity Branding 140

Vidyard

OCTOBER 24, 2017

By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever. HubSpot HubSpot is always on the lookout to help their sales reps book more meetings.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

OCTOBER 24, 2017

By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever. HubSpot HubSpot is always on the lookout to help their sales reps book more meetings.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Hubspot

MAY 21, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Use this guide to increase your sales close rates. Although the U.S.

Advertising Benchmark 87

Advertising Benchmark Positioning Open Rate Response Rate 87

Hubspot

APRIL 8, 2020

At HubSpot, we’re asking ourselves the same questions many of you are: What now? We looked at aggregated data from our global customer base of 70,000+ companies to understand how business metrics are shifting as the world grapples with the global pandemic. The economic impact of COVID-19 is undeniable. About the Data.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

SalesGrape

SEPTEMBER 26, 2023

In the ever-evolving pharmaceutical industry, data driven lead generation plays a pivotal role in driving business growth and ensuring a steady pipeline of potential customers. Statistics : A study by Statista showed that personalized communication increased the response rate of pharmaceutical telemarketing campaigns by up to 50%.

Telemarketing 73

Telemarketing Lead Ranking Lead Generation Lead Scoring 73

Hubspot

APRIL 30, 2020

These insights are based on aggregated data from over 70,000 HubSpot customers globally. Because the data is sourced from HubSpot's customer base, it reflects benchmarks for companies that have invested in an online presence and use inbound as a key part of their growth strategy. About the Data. What We're Seeing.

Advertising Benchmark 100

Advertising Benchmark Burn Rate Outreach Open Rate 100

Hubspot

OCTOBER 28, 2020

Buyers are more in control than they've ever been, and companies delivering a great digital customer experience are winning. HubSpot can't make predictions about what will happen, and nobody knows what the future looks like. Customer-Initiated Chat Conversations. COVID-19 6-Month Marketing, Sales, & Service Retrospective.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Hubspot

MAY 7, 2020

These insights are based on aggregated data from over 70,000 HubSpot customers globally. Because the data is sourced from HubSpot's customer base, it reflects benchmarks for companies that have invested in an online presence and use inbound as a key part of their growth strategy. About the Data. What We're Seeing.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

SalesIntel

MARCH 20, 2024

Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. Well crafted sequences enable companies to reach potential customers, nurture leads, and drive conversions through personalized, targeted communication.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Nuvi

APRIL 22, 2021

Messaging provides a central inbox that takes in customer messages from a range of popular messaging applications and services, allowing businesses to respond from one centralized location. With Messaging, businesses can engage with customers easier and faster to generate more leads and provide better customer support. .

Personalization 40

Personalization Aggregators Press Lead Scoring 40

Vidyard

JUNE 15, 2020

The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ Even when it’s proven to earn 3x higher response rates than email alone and cut deal cycles in half, a few detractors can dampen everyone else’s results. As mentioned above, sales emails that contain videos earn 3x higher response rates.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

Hubspot

JUNE 4, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Sales email volume dropped 14% while response rates dipped slightly at just 1%.

Advertising Benchmark 86

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 86

Martech

JANUARY 18, 2022

Without actionable data, customer experience strategies are doomed to fail. Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. Data adds customer context. Do they have products?

Marketing Automation Services 127

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 127

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. HubSpot noted late last year that marketing email volume had increased by as much as 52% compared to pre-COVID levels.

De-duplication 140

De-duplication Marketing Automation Services ROI Aggregators 140

Tomorrow People

OCTOBER 27, 2020

Conversion Rates by Channel. Customer Acquisition Cost (CAC). Customer Lifetime Value (CLV). While most marketing teams suddenly adjusted to remote work, their customers made a more definitive switch to digital tools and channels as well. Customer satisfaction. Marketing Qualified Leads (MQL). Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Hubspot

AUGUST 28, 2019

"Define the mission and get everyone motivated to help more people." - Dan Tyre, Director of Sales, HubSpot. Regularly remind yourself and your team of the company mission, who you serve, and why your customers benefit from your product/service. How long does it take for your customers to extract value from your product?

Stats 96

Stats Hubspot Urgency Marketing Sales Cycle 96

Vidyard

NOVEMBER 15, 2018

The new capabilities are helping customer-facing teams boost audience engagement, increase response rates and improve customer satisfaction through the power of personalized one-to-one video experiences. Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle.

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Hubspot

SEPTEMBER 19, 2023

Table of Contents AI in Sales Today Tasks You Can Skip with AI AI’s Limitations in Sales Boost Productivity and Meet Your Sales Targets with AI AI in Sales Today According to the HubSpot State of AI Report , 95% of business professionals say AI helps them spend less time on manual tasks. How much time? to help write emails for you.

Marketing AI 71

Marketing AI Top of Funnel Lead Scoring Lead Ranking 71

Martech

NOVEMBER 2, 2021

. “This kind of disconnected data, disconnected teams, specialized roles, and disconnected tech creates a lot of confusion for customers, sellers, and the OPS teams,” said Farnsworth. How brands can create omnichannel customer experiences. . ” What automation looks like in marketing operations today.

Marketing Automation Services 127

Marketing Automation Services Marketing Management Automation Account Based Marketing 127

Vidyard

NOVEMBER 15, 2018

WATERLOO, Ontario – November 15, 2018 – Vidyard , the leading video platform for business, today unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo , to enable Sales and Customer Service reps to easily create and share highly-personalized video messages at scale from within a wide range of business applications.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65