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What are CMOs’ Most Important Media Channels?

Porch Group Media

Email Marketing Statistics. Marketers who use segmented campaigns note as much as a 760% increase in revenue. 59% of respondents say marketing emails influence their purchase decisions. >59% of marketers say email is their biggest source of ROI. >59% of marketers say email is their biggest source of ROI.

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The Ultimate Guide to Direct Mail

Hubspot

Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. The Direct Marketing Association found direct mail’s response rate is 4.4% -- compared to 0.12% for email. Direct mail advantages and disadvantages.

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10 Brands Show Us How Email Marketing is Done

PureB2B

According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States. Image Source: HubSpot ).

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7 steps to a better B2B landing page

Biznology

As any direct marketer will tell you: Don’t get in the way. If you put up any obstacles, your response rate will inevitably be lower. The more elements you require, the lower your response rate. Hubspot offers some excellent tips in this area. Plan for it. Mobile-enable your landing page.

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10 Brands Show Us How Email Marketing is Done

PureB2B

According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States. Image Source: HubSpot ).

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Is Email Marketing Making a Comeback?

Crimson Marketing

While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media. These “impulse buys” spurred on by email marketing can lead to significant gains for businesses.

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The 40/40/20 Rule of Direct Marketing

Metadata

“I’m writing an article about the 40/40/20 Rule of Direct Marketing — ever heard of it? ” (We laughed. Sure,” I said — and so started a masterclass on one of the most important principles in direct marketing (one that will help you actually predict the success of any ad campaign you run from this day forward). Kim said.