Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Plus, tweets are easy to go back to for recap blog posts like this one we recently did for HubSpot Inbound. Webinars, online classes, Zoom meetups and full-fledged conferences.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hubspot

OCTOBER 23, 2014

To let people know what the hashtag is and encourage them to participate, post it on the landing page and link to the Twitter stream of the hashtag.) 7) Host a Twitter chat or Q&A at a specific time about the offer using that hashtag. (To If you''re stuck on what to write, you can always use HubSpot''s Blog Topic Generator.

Lead Gen 28

Lead Gen Promotion Lead Ranking Lead Scoring 28

Unbounce

APRIL 23, 2019

And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for. Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Ranking 145

Unbounce

MARCH 8, 2023

Millions of free resources are competing for your audience’s attention, and customers are quickly catching on to the fact that most of these “Ultimate Guides to Such-And-Such” aren’t really worth giving up their personal information for. So: How do you come up with truly great ideas for lead generation campaigns? Let’s get cookin’.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Ranking 52

Hubspot

JULY 1, 2013

Social media, especially Twitter, requires a lot of effort in order to extract business value. But with over 200 million active users , the probability that your prospects, leads, and customers are using the Twitter is high. 10 Social Media Tips to Get More Business Value From Twitter.

Twitter 28

Twitter Lead Ranking Lead Scoring Tips 28

KoMarketing Associates

NOVEMBER 26, 2019

So today, I will be explaining the pros and cons of a very commonly used ad format: Lead Gen Forms. What are LinkedIn Lead Gen Forms? LinkedIn Lead Gen Forms (LGF) is a type of LinkedIn Ad in which the user completes a form directly within the LinkedIn interface. Lead Gen Forms Ad Formats.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Hubspot

DECEMBER 8, 2011

In a less than detailed announcement on its blog today, Twitter revealed the release of its new version of Twitter on Twitter.com and mobile devices, replete with brand new, simplified design, a new tab menu, and expandable tweets that show more information such as replies, retweets, and embedded photos and videos.

Twitter 28

Twitter Branding Brand Identity Business 28

nDash

DECEMBER 23, 2021

Examples of this year’s speakers include Social Media Examiner’s founder, Michael Stelzner, leading YouTube strategist, Tim Schmoyer, and the Chief Content Officer at MarketingProfs, Ann Handley. At LEADSCON 2022 , performance marketers gather with the lead gen community to discuss navigating the industry’s future.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Hubspot

JUNE 11, 2019

Overall, many say the computer itself and the messaging around it was not valuable to Apple’s prospective customers. As you develop something new, it’s vital to also start drawing out a go-to-market strategy that’s customized to fit your budget and your buyer persona. Define your content and lead-gen strategy.

Planning 76

Planning Template Marketing Plans Top of Funnel 76

Hubspot

FEBRUARY 15, 2018

I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years). This past summer I managed the largest acquisition campaign in my company’s history. But I didn’t do it alone.

Co-Registration 68

Co-Registration Lead Ranking Lead Scoring Work Management 68

Hubspot

JANUARY 26, 2014

A Scientific Approach to Hitting Your Lead Gen Goals With Content. While creating amazing content that resonates with your visitors, leads, and customers alike certainly requires an artistic touch, a scientific approach is also needed to plan and execute that content effectively. What do you want to see more of?

Hubspot 28

Hubspot Facebook Planning Stats 28

EveryoneSocial

OCTOBER 29, 2018

It’s also a critical component for B2B companies to connect with customers and prospects more efficiently. These days, it’s where key customers and prospects are hanging out, researching information, and are providing a lot of insight into their industry. 81% of millennials check Twitter at least once per day. ( Statista ).

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Hubspot

DECEMBER 1, 2015

Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result. Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth.

Lead Gen 28

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 28

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Promote one of your lead-gen offers on Twitter. We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below. What is an email list?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

markempa

MARCH 16, 2015

Join LinkedIn groups where your clients/customers gather. Check out the B2B Lead Gen Roundtable Group on LinkedIn. I founded this group, and it’s all about sharing ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting and more.

Linkedin 120

Linkedin Sales Qualified Leads Lead Ranking Lead Scoring 120

Hubspot

JUNE 26, 2019

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. He says the PPC manager is helpful to both lead-gen and ecommerce accounts. This spreadsheet guides you through the process of creating a strong PPC ads for each level of the customer journey. Here’s a demo that walks through the process: [link].

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Hubspot

OCTOBER 3, 2018

Before I started building campaigns in Snap Ads, I had this notion that I needed to design custom creative ads through specialized agencies to get started. In my opinion, this creates higher intent and less risk of mistaken clicks than Facebook or Twitter mobile ads. It's no question Snapchat is a popular platform -- in the U.S.

Paid Search Agency 64

Paid Search Agency Demand Generation Agencies Ads Effectiveness 64

SendX

MAY 24, 2019

Does it still have the potential to convert subscribers to customers? Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them.

Copywriting 151

Copywriting Tips Template Content 151

Hubspot

JANUARY 13, 2014

HubSpot customers can easily track this metric using the Sources tool (pictured below). Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics. Is it optimized for lead gen? 2) Traffic Source Breakdown. Social media?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

MAY 14, 2012

Let's take a look at some of our customers, for example. In The News helps businesses memorialize their accomplishments with custom lamination and engraving. HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. You've got answers.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. And can you imagine trying to fit that into a 140-character update for Twitter? Yes, frequency matters -- so work your way up.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

DECEMBER 16, 2011

While there are a few methods for nurturing leads, one of the most commonly utilized methods for implementing a lead nurturing campaign is email. HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate (CTR), compared to the measly 3% CTR that untargeted email blasts yield.

Lead Nurturing 28

Lead Nurturing CTR Enterprise Management Sales Qualified Leads 28

Hubspot

MARCH 28, 2012

2) Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it. If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content. Connect with HubSpot :

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Hubspot

JANUARY 10, 2014

"The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. "No Think of each social post as an advertisement for the core piece of lead gen content.". Here''s an example of IMPACT promoting the same offer on Twitter.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Hubspot

JUNE 22, 2011

Once you've got a backlog of content, schedule your blog posts (which should be optimized with calls-to-action for lead gen) to publish at the times you'd normally publish content if you weren't taking a vacay. Schedule Tweets and Facebook Posts: Social media can be a powerful lead gen tool. Connect with HubSpot :

Lead Gen 28

Lead Gen Generation Leads Lead 28

Hubspot

NOVEMBER 25, 2011

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. 7 Ineffective Ways to Generate Leads From Social Media. 7 Ineffective Ways to Generate Leads From Social Media.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

Hubspot

MAY 12, 2014

While it may be a bit frightening to include CTAs other than a big, bold redemption button, CTA variety is actually critical for improving your email engagement, which can result in a wider funnel through email marketing and higher net new lead gen. If you''re already sending them marketing emails, they''re already a lead.

Email Marketing 28

Email Marketing Top of Funnel Landing Pages Click Rate 28

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. But if you do have the ability to customize these emails, they''re definitely an important asset to leverage.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

SEPTEMBER 30, 2011

Follow her on Twitter @ashjbee. When it comes to measuring social media for ROI , the following example of a sales funnel shows that lead generation sits below brand awareness – defined as the potential for your brand to be seen by audiences – and before customer retention. Opportunity. Conversion. Opportunity.

Lead Generation 28

Lead Generation Social Media Lead Ranking Lead Scoring 28

Hubspot

APRIL 9, 2012

Share one piece of lead generation content on Twitter, Facebook, and LinkedIn. Social media is an effective lead generation tool that many marketers overlook -- select a piece of educational content and post a brief message to accompany the link to the content's landing page. Ask 5 customers for reviews/testimonials.

Work Management 28

Work Management Landing Pages Lead Ranking Lead Scoring 28

Hubspot

SEPTEMBER 1, 2011

Are you effectively leveraging LinkedIn's lead generation potential? Like Facebook and Twitter, LinkedIn can also be a powerful source of leads for your business. The problem is, many are puzzled about how to go generating those LinkedIn leads. For lead gen, and an app that pulls your recent blog posts onto your Page.

Lead Generation 28

Lead Generation Linkedin Generation Paid Search Agency 28

FunnelEnvy

APRIL 1, 2024

The rise of inbound marketing focused on attracting potential customers through valuable content and building trust, perfectly complements the SaaS model. All of this will require robust B2B demand gen strategies. Lead Generation (Marketing Focused – Middle of the Funnel): Here’s where you nurture those planted seeds.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Hubspot

OCTOBER 19, 2011

Successful inbound marketers understand the value of an effective Facebook presence complete with an engaging business page that attracts a lot of 'Likes' (By the way, have you liked HubSpot on Facebook yet? ;o). We'll use HubSpot's Facebook page as our subject. Connect with HubSpot :

Facebook 28

Facebook Effectiveness Business Ad Frequency 28

Hubspot

AUGUST 30, 2011

Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers. Fantasy: B2B companies don't need to waste their time on Twitter, Facebook & LinkedIn. Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Hubspot

JULY 3, 2012

Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. When you create lead gen offers , you don't just give them away for free. No, you need something in exchange -- lead intelligence! 1) Create an offer. Or YouTube.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28

KoMarketing Associates

MAY 3, 2022

of B2B sales to new customers take four months or longer to close. That’s a long time to nurture a lead. . Social shares / mentions / comments: Tracking Facebook, Twitter, and LinkedIn comments, reactions, and mentions will show what content people like on social media. You need to track the top lead generation metrics :

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Hubspot

DECEMBER 20, 2011

The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Search and analytics are no replacement for talking to your prospects and customers, but you can get a lot more efficient and targeted with keyword analytics. Connect with HubSpot :

Analytics 28

Analytics Top of Funnel Lead Ranking Marketing Analytics Tools 28