Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Which skills can the team (marketing, sales, customer service, production, etc.) Guest post by Ron Stefanski. Image credit: Nathan Dumlao on Unsplash.

Lead Ranking 287

Lead Ranking Lead Scoring ROI Enterprise Management 287

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. Some think customer-centricity is only for technology companies like Apple or only for B2C, e.g., Amazon.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Act-On

NOVEMBER 15, 2023

Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. Research can include customer surveys, sales team interviews, reviewing internal data, and more. Create persona profiles.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. The ultimate goal is to build customer relationships, establish trust, and drive revenue.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

AUGUST 1, 2023

That’s why today, we’re sharing 14 key social media metrics and their meaning to help you decode the hidden truths that lie in your data. Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Measuring CPC is as easy as pie.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Vision Edge Marketing

FEBRUARY 21, 2023

If you’re like many of our customers, you compete every day to find new customers, and keep and grow the value of your existing customers. To achieve blockbuster status, you need your product and service development teams to create solutions customers want and the service quality to keep them coming back for more.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Ranking 234

Vision Edge Marketing

APRIL 4, 2023

In today’s business world, many of these decisions are about customers, competitors, personnel, operational, and strategic investments. Data is a crucial asset that can help any business leader make informed decisions and gain a competitive advantage. That’s about 2000 decisions per hour. Billion by the end of 2030.

Lead Ranking 203

Lead Ranking Lead Scoring Allocation Analytics 203

Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. After all, if you can’t confidently measure it, how do you know if your efforts are improving it? Get MarTech!

Conference 113

Conference Digital Transformation Sample Touchpoints 113

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. This guide provides a roadmap for leveraging AI and agile marketing practices to craft unforgettable customer experiences.

Marketing AI 85

Marketing AI Churn Rate Transparency Budget Programs 85

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Answer The top five metrics to track with a CJO tool are: 1.

Lead Ranking 107

Lead Ranking Allocation Churn Rate Lead Scoring 107

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. Historically, marketing success has often been channel-centric in its measurement.

Cost per Acquisition 132

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 132

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. His job is to deliver competitive advantage, measured in business outcomes and value delivery. Are your marketers overwhelmed?

Planning 127

Planning Business Work Management Word of Mouth 127

Sword and the Script | B2B

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Content marketing is no exception.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Measurement.

Linkedin 84

Linkedin Paid Search Agency Ads Campaigns 84

Convince & Convert

APRIL 12, 2024

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts.

Social Media 138

Social Media ROI Media Cross-Selling 138

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Marketing AI 97

Marketing AI Optimization Allocation Customer Satisfaction 97

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Contently

FEBRUARY 23, 2023

Customers take action for a reason. Customer behaviors only indicate what’s already happened. When you have a pulse on what customers are feeling or their general sentiment, you can predict more accurately what will happen in the future — like guessing a certain product might flop. What Is Sentiment?

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Branding 110

Branding Brand Identity Aggregators Marketing Analytics Tools 110

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt. Something that’s a true measure of expertise and hard to fake. Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer lifetime value (CLV): Analyze data to understand the value of each customer over their lifetime.

Acquisitions 107

Acquisitions Marketing Budget Analytics Allocation 107

Top Rank Marketing

JANUARY 22, 2024

The good news is that we marketers have more tools than ever to measure our success. How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Martech

JANUARY 29, 2024

Here are some key areas where generative AI can make a significant impact: Content Generation: Generative AI can help startups create high-quality and engaging content at scale. Personalized Marketing: Startups can use generative AI to analyze customer data and create personalized marketing campaigns. Please keep answers simple.

Startups 110

Startups Marketing AI Best Practices Customer Satisfaction 110

Only B2B

APRIL 24, 2024

Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts? Inbound Marketing, on the other hand, focuses on attracting potential customers through valuable content and building trust.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Your goals should be measurable and directly tied to your company’s key business objectives. AI can tailor customer interactions, leading to deeper engagement and loyalty.

Marketing AI 123

Marketing AI Contingency Planning Work Management Digital Transformation 123

SmartBrief - Marketing

MARCH 7, 2024

Relevance will help prevent content from getting lost in our culture of mindless scrolling. Leverage UTM parameters and link shorteners in social media content that make sharing easy and help track site traffic from its origin point. forms on your website to ask how customers discovered your business. Refine Google Analytics.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Something that’s a true measure of expertise and hard to fake. Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today! Join us today ! We amplify your content for free!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences.

Budget Programs 118

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 118

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join Enterprise Lite to work with all of these analysts and influencers! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Martech

FEBRUARY 12, 2024

What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? Customer Relationship Management (CRM) tools should also help marketing ops teams track and manage customer information throughout the customer journey.

Paid Search Agency 111

Paid Search Agency Planning Ad Building Enterprise Management 111

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 23 Simon Kriss Customer Experience Innovation Institute Contact Simon Kriss Score: 35.33 Something that’s a true measure of expertise and hard to fake. Join Enterprise Lite to work with all of these Retail influencers!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Salesforce Marketing Cloud

APRIL 10, 2024

And your customers expect it. For us, it’s about giving our customers control of their data with the compliance tools needed to use our technology and AI, anywhere they operate. It is also an outward declaration that the company is committed to their customers. And customer trust is a crucial tenet for long-term growth.

Privacy 59

Privacy Allocation Ethics API 59