Hubspot

DECEMBER 10, 2019

However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Is it Sales?

Work Management 100

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 100

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success. What power!

Tools 94

Tools Work Management Marketing Management Business 94

Martech Advisor

OCTOBER 1, 2019

These new tools – referred to collectively as content intelligence – can take the guesswork out of marketing by making recommendations for a content strategy based on the integration and advanced analysis of multiple data sources including marketing analytics, marketing content text and images, and customer behaviors and preferences.

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Golden Spiral

JANUARY 15, 2021

The same thing can happen with your customers and prospects. According to the 2019 FPX Digital Transformation Study, B2B companies have shifted much of their focus from internal efficiency to customer experience. Make Your Customer the Hero. And that’s because they aren’t immersed in your industry or company.

Work Management 62

Work Management Case Studies Case Study Digital Transformation 62

Brandpoint

MARCH 5, 2019

Your salespeople, customer service reps, project managers and more will be busier with handling new business, which will include a surge of questions. Customer service reps can answer questions by simply pasting a link to the tutorial. Consult your product development team to see if they conducted product testing focus groups.

Press 69

Press Product Screencast FAQ 69

Contify

OCTOBER 19, 2020

Primary information is collected through direct interaction (interviews, telephone calls, in-person meetings, surveys, focus groups, and tradeshows) with the persons who have the information. These could be your suppliers, customers, current or former employees, subject matter experts, or analysts.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. Reputation management. Reputation management is one of the main services that public relations firms offer. Crisis management. Anywho, your company is on its way. Social media.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. What is brand reputation management? Brand reputation management is the process of monitoring and influencing the public perception of your brand. The 3 pillars of brand reputation management.

Work Management 124

Work Management Marketing Management Brand Identity Branding 124

Hubspot

JANUARY 1, 2014

Maybe you''ve thought of ways to better manage your time or come up with fun ideas for team outings, but if you don''t have a list of resolutions to take your marketing to that next level , it''s time to start developing one -- and we can help. Of course, to know which workflows to update, you may need to.

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Sprout Social

JULY 6, 2023

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Social Media 133

Social Media Media Ideal Customer Profiles Analytics 133

Litmus

JANUARY 23, 2024

Good Email Code The go-to coding resource for Carin, our Email and Content Growth Marketing Manager, is Good Email Code. Email marketing reports can help you benchmark your own performance, get ideas for future campaign strategies, and provide context for your management team about what’s going on with email today.

Examples 86

Examples VALS Newsletter Design 86

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Enterprise Management 142

Enterprise Management Digital Asset Management Work Management Marketing Management 142

Single Grain

MAY 31, 2023

Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Lots of diverse versions of this. I wish that could be enough said.

Social Media 100

Social Media Communities Wiki Work Management 100

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. What are social media customer service metrics?

Social Media 102

Social Media Service Media Response Rate 102

Salesforce Marketing Cloud

MARCH 31, 2022

Customers crave connection and entertainment, relying heavily on fast internet connections and dependable communications service to deliver it. These customers provide communications service providers with a wealth of data, such as demographics, service history, usage patterns, and communications preferences. Is your data accessible?

Work Management 98

Work Management Marketing Management Marketing AI Service 98

Sana Commerce

OCTOBER 13, 2023

Looking at customer reviews from various sources like Gartner and G2 , we can get an overview of how customers are comparing platforms to BigCommerce. Let’s take a deeper dive into how customers are rating each alternative. While the positives are widely agreed upon amongst customers. Watch now 4.

Enterprise Management 52

Enterprise Management Marketing Management B2B Peer-to-peer 52

Single Grain

DECEMBER 5, 2023

You could say that AI marketing represents the intersection of technology and creativity (or AI and human ) to create super-targeted marketing campaigns and better customer journey experiences. This frees up time to focus on more strategic initiatives and allows for real-time campaign adjustments based on performance data.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Litmus

AUGUST 7, 2020

So please join me in welcoming Lauren Smith, who is our enterprise marketing director, and Scott Epple, who is our principal product manager. So I’m focused on understanding our customer and market needs to help shape our roadmap. But yeah, I’m a product manager, as you said, Jason. Jason Rodriguez: Awesome.

Template 73

Template Work Management Enterprise Management Budget Programs 73

Scoop.it

OCTOBER 20, 2022

Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys. Once you clearly understand your target customers, you will quickly pick the right content formats and channels. If you have multiple audiences, ensure you have goals for each group.

Work Management 102

Work Management B2B Marketing Practices Content Marketing 102

The ABM Agency

MARCH 28, 2023

We’ll discuss different aspects of a marketing strategy such as identifying target customers, creating brand awareness, increasing sales and more. Reaching potential customers through social networks is a powerful approach to reach out to target demographics. Data-driven marketing is a necessity in the modern digital environment.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84