Marketing Insider Group

JANUARY 3, 2023

No one likes losing customers, but it does happen. But when customer retention poses a threat for an ongoing issue, a few strategies can help you hold on to patrons, keeping your business on a successful track for the year ahead. Here are key customer retention strategies your business should consider for 2023.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Webbiquity

FEBRUARY 17, 2022

Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. For example, an agency like Digital Marketing Services Pro does this for Florida companies, providing professional insights on all things digital marketing. Don’t Forget About Focus Groups.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Content Standard

FEBRUARY 27, 2019

Social platforms provide brands the ability to communicate with their customers and gain new ones, too. Through offering exceptional, personalized, and swift customer service. Today, brands are embracing this platform as their first line for customer care, using it to foster true relationships between companies and customers.

Social Media 76

Social Media Budget Programs Service Tools 76

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Plus, it’s a big win for staying ahead of the competition and making customers happy. Ideal Customer Profile Each group should define and document the profile of their most important audience segments.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Tomorrow People

NOVEMBER 25, 2021

Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. It allows you to understand their needs better than anyone else, helping you develop customer-driven products (and come up with effective ways to communicate with them). What is ‘voice of the customer’ (VoC)?

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Tomorrow People

JULY 26, 2022

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. When performed correctly, it can help you uncover your most valuable differentiators (at least, in the eyes of prospective buyers, customers, and clients).

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. When performed correctly, it can help you uncover your most valuable differentiators (at least, in the eyes of prospective buyers, customers, and clients). Focus groups.

Research 156

Research Brand Identity Branding Lead Ranking 156

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. It’s time to move beyond these outdated tactics.

Marketing AI 114

Marketing AI Research Paid Search Agency Customer Surveys 114

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Fragmented marketing efforts, with teams working in channel-oriented silos, can result in a frustrating and ultimately ineffective brand experience for the customer.

CMO 83

CMO Enterprise Management Planning Work Management 83

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. When it comes to bringing your product or service to market , start with market research. Let’s dive in and explore the importance of market research for any product or service launch.

Research 98

Research Service Product Planning 98

Optinmonster

OCTOBER 17, 2023

We’ll also share how your business can use qualitative data to better appeal to your customers. Here are some of the most common types of qualitative research methods to give you greater insight into your customers. An IDI can be conducted over the phone, in person, or via webcam, using services like Skype or Zoom.

Research 98

Research Case Studies Case Study Skype 98

The Lead Agency

NOVEMBER 14, 2023

This holds especially true in the realm of business, where multiple companies vie for your customers’ attention and, ultimately, their spending power. If you want to ‘win’ the customer, you have to think about brand positioning. Knowing your competitors means more than simply researching what’s already out there.

Ad Building 118

Ad Building Business Work Management SWOT 118

KoMarketing Associates

JUNE 7, 2018

the financial services industry). However, just because we know a lot about our industry or business, we shouldn’t assume that our customers, clients, or target audience knows the same information. Focus Groups. This challenge is called the curse of knowledge. Existing Audience Surveys.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Webbiquity

FEBRUARY 7, 2023

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. For instance, our company provides SEO services for lawyers, and the content of our blog posts target specifically legal professionals interested in increasing their search visibility on the internet.”

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

SmartBug Media

FEBRUARY 16, 2024

What makes customer feedback so important? Collecting feedback allows us to delve into the voice of the customer, giving us access to an invaluable point of view. Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. We’ve got all the tips you need.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Don’t default to talking about the products or services your company provides or how it delivers them. As part of a recent engagement, a client changed its corporate name based on direct customer feedback.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Brand Identity 108

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. Since we can’t personally ask everybody who buys our products or uses our services, surveys are the most versatile and least expensive way to get the info we need. The boss told us to do it. But something’s askew here.

Ideal Customer Profiles 126

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 126

Stevens & Tate

SEPTEMBER 28, 2023

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. Basically, behavioral data can help personalize customer experiences.

Eye-Tracking 60

Eye-Tracking Focus Group Press Software 60

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. and "could we?"

Focus Group 28

Focus Group Content Marketing Planning Content 28

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. This capability helps PR, social and customer service teams to immediately address such comments and take appropriate action.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Webbiquity

NOVEMBER 6, 2018

For most of corporate history, most companies haven’t really wanted to hear from their customers. Companies for decades ran focus groups and test markets, and of course monitored sales success. But while 80% of companies believe they deliver ‘super experiences,’ only 8% of customers agree. How did we do?

Enterprise Management 177

Enterprise Management Work Management Marketing Management Customer Surveys 177

Heinz Marketing

DECEMBER 26, 2023

Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes.

Business 112

Business Analysis Work Management Forecasting 112

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Instructions: 1.

Social Media 144

Social Media Research Social Marketing Media 144

Webbiquity

NOVEMBER 10, 2020

Case studies and customer references are also more important to B2B buyers when purchasing professional services (implementation, consulting, training, etc.) As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.”

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Martech

FEBRUARY 9, 2024

Sephora’s Beauty Insider Community is a prime example, transforming into a space where customers actively support and advise each other. Consumer clubs : Create a private space for members or customers to discuss products, services, stories, and feedback openly. In micro-communities, the dialogue is the driver.

Communities 108

Communities Top of Funnel Word of Mouth Enterprise Management 108

Sprout Social

FEBRUARY 8, 2021

A happy customer is a repeat customer. To truly understand where you’re succeeding in customer satisfaction, you need a voice of the customer (VoC) program in place. Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall.

Customer Satisfaction 125

Customer Satisfaction Work Management Marketing Management Paid Search Agency 125

Vision Edge Marketing

JUNE 16, 2020

It has long been held that a company’s or product’s success depends on the ability to identify and position it against a customer pain point – a specific problem current and prospective customers experience. If this concept resonates with you, your next step is to identify both your customers’ pain and passion points.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

ClearVoice

MAY 29, 2023

They’re based on real-life customers. They are semi-fictional, generalized representations of a company’s ideal customers. These characters are created based on research, data, and insights from actual customers. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Hubspot

MARCH 27, 2023

You can also buy virtually anything online, including services. These services range from financial counseling to tarot readings. But, it's advantageous for businesses to sell services online, especially now, when a plethora of services can be offered virtually. How to Sell Services Online 1.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Valasys

JUNE 22, 2023

Improving Products And Services An important area to focus on to advance your business and increase profit is to look at the products and services you offer. Ask yourself how you can improve these things overall to add value and maintain customer interest. As times change, so do consumer demands.

Business 52

Business Customer Satisfaction Paid Search Agency Demand 52

Stevens & Tate

JANUARY 9, 2020

Send Out Customer Surveys. One of the easiest ways to collect information about your target audience is to send out surveys to your customers. Basic NPS surveys can give you a good idea of what they think about your products and services and give you more detail about what they liked and didn’t like. Hold A Focus Group.

Research 83

Research Marketing Strategy Marketing & Strategy Focus Group 83

Sprout Social

APRIL 25, 2024

If they had more time, they’d spend it responding to customers and planning strategic initiatives. Customer experience audit template Consistency is a key characteristic of a robust brand strategy. However, as the customer experience expands across numerous touchpoints, maintaining that consistency becomes more challenging than before.

Social Media 79

Social Media Template Work Management Marketing Management 79

ClearVoice

JANUARY 11, 2024

As much as we’d all love to believe otherwise, no product or service is truly right for everyone. And even though there may be products or services that can (and do!) A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. Let’s say you are thinking of introducing a new type of consulting service offering. You have a hunch that clients will want this service but you don’t know for sure. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Consider the analogy of a customer service phone tree, which forces frustrated users through multiple paths over a long duration, resulting in poor outcomes. Surveys and focus groups: Crude, less actionable.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Navigate the Channel

MARCH 13, 2023

You’ve heard it before: Customer feedback is a gift. It’s given to you from your most-valuable business asset, your customers. As HubSpot advises, if you never ask for customer feedback, you’ll never understand what drives customer satisfaction. Why is Customer Feedback So Invaluable? True for any company.)

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65